The newest offering from the CW this TV season is an hour-long comedy about a twenty-something year old who leaves her successful New York City law career behind to move to a California suburb in pursuit of a guy she dated for two months at summer camp when she was 16. Oh yeah, and it's a musical.
Sure, why not?
"Crazy Ex-Girlfriend" is just this show, and it is wonderful. The first episode premiered this past Monday to great reviews and unfortunately low ratings. Only 930,000 people in the coveted 18-49 age demographic tuned in, making it one of the least-watched series debuts in CW history.
One problem the show suffers from is a general lack of awareness. In a data study before the show's premiere, "Crazy Ex-Girlfriend" scored low on both audience recognition (people hadn't heard of it) and intent-to-watch. The lack of recognition could perhaps be accounted for by the CW's marketing efforts, as the show just didn't reach a large number of people. It is very likely that people who do not regularly watch the CW wouldn't have heard of this show.
Furthermore, the title might be off-putting for those who have heard of it. It is most definitely attention-grabbing, but many people might decide it's not for them without knowing more about the show or giving it a chance. The title does work in the CW's target demographic—I asked a friend if she had heard of the show, and when I told her the title she said "that's me!"
Since Monday, I've been shouting from the rooftops, "watch this show!" Executive producer, writer, and star Rachel Bloom is magnetic and hilarious. The injection of her musical background into the traditional TV RoCom brings just the right amount of weird. Songs like "West Covina" are used to poke fun at either society as a whole or the decisions the main character, Rebecca Bunch, makes. Exhibit A: "The Sexy Getting Ready Song" from the first episode.
"Crazy Ex-Girlfriend" is paired with "Jane the Virgin" in the CW's Monday night lineup, a show whose trajectory "Crazy Ex-Girlfriend" could easily follow. "Jane the Virgin" also scored low in audience recognition and intent-to-watch before its debut last fall—it also had a title that could potentially drive viewers away. However, critics loved the show, and incredibly positive word-of-mouth brought in more viewers. Lead actress Gina Rodriguez won a Golden Globe, and "Jane the Virgin" became one of the biggest breakout shows of last season (it's now on Netflix. Go watch it. Seriously, I'll wait).
"Crazy Ex-Girlfriend's" pilot threw a lot at viewers, so it'll be interesting to see what sticks in the weeks to come. There's no major mystery or overarching cliffhanger driving the series forward, so the future of this season is totally open-ended. However, the series has an edge to it that many comedies lack. For example, we see Rebecca throw out her myriad of medications she takes to deal with her neuroses after arriving in California. The writers can, and should, use comedy about this in a way that makes a larger statement about mental healthcare in the United States. Maintaining the edge and quirkiness of the first episode will be a challenge, but if it's accomplished, it will leave viewers singing.