What's Wrong With The Female Fitness Marketing
Health and Wellness

What's Wrong With The Female Fitness Marketing

I am SICK of the world hypsersexualizing women who work out.

Scott Webb

I can't go to the gym without feeling like I'm in the wrong attire anymore.

I might just be old school, but I like to consider myself a classy individual. And by classy, I mean I know how to dress when I work out so that it looks like, well, I am actually there to work out. Traditional t-shirt and shorts are my workout attire, however, suddenly I am noticing that I'm the odd woman out compared to women around me in the gym.

At the gym, I am surrounded by women wearing their sports bras or a half shirt paired with the tightest leggings or spandex as their workout getup.

This just confuses me for many reasons.

I struggle with this because women aren't paid attention to for the work they are putting in. No one appreciates what we are doing in the gym because what we are wearing is distracting.

Woman are paid attention to because of their clothing, because we are hypersexualized on a daily basis, and work out clothing just happens to be one of the million categories where it happens.

Fitness is a privilege and a chance to be healthy. It's not supposed to be a fashion show to just be a distraction or a prize.

I'm bothered because the clothing industry has made us feel like we have to wear these specific clothes in order to look good while we are working out. But that is not the point of working out!

It's everywhere! In magazines, commercials, ads, and basically anything fitness related.

I understand the benefit of the sex appeal, especially in business. But why can't we market fitness for the simple fact that it's going to make us live longer and be healthier?

Can't we leave the hypersexualization of women out of it?

Now, most of the women in these outfits and ads really do have the ideal body. However, it's only the body that is admired—the appearance. The hard work put into obtaining that body as a woman isn't even thought about. The lifestyle is underappreciated.

On the flip side, if a guy shows off his body, all that's thought about is the hard work that was put into obtaining it. This could be due to the fact that lifting is the center of a lot of male conversations. But a lot to do with the fact that fitness is viewed very differently for men and women.

Women are pressured daily, myself included, to obtain standards, wear certain things, and look a certain way in almost every category of life—fitness and the gym included.

However, I am battling these standards by sticking to my traditional ways. I don't need to be in sexy clothing in order to feel good about myself or my workout.

Fitness is enough for me. I can do without the hypersexualization.

T-shirt and shorts it will be.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

My favorite Editor was feeling under the weather yesterday. All I wanted was to make her a vegan iced matcha latte. With distance forbidding it, I instead decided to write up this quick, easy recipe. I made it to be vegan and organic for optimal health benefits.

Matcha green tea is made from grounded green tea leaf and it comes with the most antioxidant boost ever.

Keep Reading... Show less

This coffee brand is USDA organic. Newman's Own Keurig coffee flavors are all organic. They have French Roast, Decaf, and a Special Blend. I'm in a committed relationship with the French Roast flavor. The smell alone from dispensing 1 cup of coffee sets a whole cafe jazz vibe.

I'm already relaxed when I smell the coffee all ready for dressing. The way I make my coffee is simple and sweet, literally. I add a spoon of organic brown sugar and a splash of organic almond vanilla milk. This cup of coffee has changed my life forever. I have never been so productive in my life and I truly believe it's because the coffee is organic.

Keep Reading... Show less

These organic, cruelty-free skincare products are great for hot, sweaty summers. I use them every day, so you will find my honest opinion about them all. I highly recommend using organic products because they are least likely to be harmful to your body.

This may seem like an extra step when it comes to your beauty routine, but it's really easy. These 5 products could be the start of your next beauty venture.

Keep Reading... Show less

These 5 Black Handbag Designers Should Be On Every Accessory Lover's Radar

With the push to support more Black-owned businesses, we've put together a list of Black owned handbag designers.

Ever since the current upheaval of societal silence happening in the country caused by the #BlackLivesMatter movement, there has been a bigger push for people to support Black-owned businesses.

Granted, there are a lot fo Black-owned businesses to support, it just takes time to find them. With that being said, fashion is a sector, just like any sector really, in a culture that still has people of color calling out for more diversity.

Keep Reading... Show less
Health and Wellness

Feel A Lil' Better: Because Therapy Dogs Aren't Just Cute, They're Working

Your weekly wellness boost from Odyssey.

No matter how good (or bad) you'd describe your health, one thing is for sure: a little boost is ALWAYS a good idea. Whether that's reading a new, motivating book, or listening to a song that speaks to your soul, there are plenty of resources to help your health thrive on any given day.

There are many different ways people overcome obstacles in their lives. Thankfully, the stigma surrounding therapy is slowly (but surely) slipping away and we're opening up about our problems and needs. For some, a good workout is just as relaxing. Others are learning how meditation can be a helpful tool in their mental health journey.

Keep Reading... Show less

Naya Rivera Is Missing, And She Deserves SO Much More Than Being Labeled 'Big Sean's' Ex'

We are all sending prayers to Naya Rivera hoping she finds them so we can find her.

I woke up this morning looking to find Naya Rivera's name trending No. 1 on Twitter. I was reading all of everyone's prayers wishing to find her so she can be reunited with her baby boy who is only 4 years old.

Naya's son's name is Lord and the entire collective is hoping the Lord is with him right now. I'm a firm believer in the Fear of God, I hope all of Naya's love is protecting Lord right now.

Keep Reading... Show less
Facebook Comments