What's Wrong With The Female Fitness Marketing | The Odyssey Online
Start writing a post
Health and Wellness

What's Wrong With The Female Fitness Marketing

I am SICK of the world hypsersexualizing women who work out.

127
What's Wrong With The Female Fitness Marketing
Scott Webb

I can't go to the gym without feeling like I'm in the wrong attire anymore.

I might just be old school, but I like to consider myself a classy individual. And by classy, I mean I know how to dress when I work out so that it looks like, well, I am actually there to work out. Traditional t-shirt and shorts are my workout attire, however, suddenly I am noticing that I'm the odd woman out compared to women around me in the gym.

At the gym, I am surrounded by women wearing their sports bras or a half shirt paired with the tightest leggings or spandex as their workout getup.

This just confuses me for many reasons.

I struggle with this because women aren't paid attention to for the work they are putting in. No one appreciates what we are doing in the gym because what we are wearing is distracting.

Woman are paid attention to because of their clothing, because we are hypersexualized on a daily basis, and work out clothing just happens to be one of the million categories where it happens.

Fitness is a privilege and a chance to be healthy. It's not supposed to be a fashion show to just be a distraction or a prize.

I'm bothered because the clothing industry has made us feel like we have to wear these specific clothes in order to look good while we are working out. But that is not the point of working out!

It's everywhere! In magazines, commercials, ads, and basically anything fitness related.

I understand the benefit of the sex appeal, especially in business. But why can't we market fitness for the simple fact that it's going to make us live longer and be healthier?

Can't we leave the hypersexualization of women out of it?

Now, most of the women in these outfits and ads really do have the ideal body. However, it's only the body that is admired—the appearance. The hard work put into obtaining that body as a woman isn't even thought about. The lifestyle is underappreciated.

On the flip side, if a guy shows off his body, all that's thought about is the hard work that was put into obtaining it. This could be due to the fact that lifting is the center of a lot of male conversations. But a lot to do with the fact that fitness is viewed very differently for men and women.

Women are pressured daily, myself included, to obtain standards, wear certain things, and look a certain way in almost every category of life—fitness and the gym included.

However, I am battling these standards by sticking to my traditional ways. I don't need to be in sexy clothing in order to feel good about myself or my workout.

Fitness is enough for me. I can do without the hypersexualization.

T-shirt and shorts it will be.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

These powerful lyrics remind us how much good is inside each of us and that sometimes we are too blinded by our imperfections to see the other side of the coin, to see all of that good.

370545
Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

The song was sent to me late in the middle of the night. I was still awake enough to plug in my headphones and listen to it immediately. I always did this when my best friend sent me songs, never wasting a moment. She had sent a message with this one too, telling me it reminded her so much of both of us and what we have each been through in the past couple of months.

Keep Reading...Show less
Zodiac wheel with signs and symbols surrounding a central sun against a starry sky.

What's your sign? It's one of the first questions some of us are asked when approached by someone in a bar, at a party or even when having lunch with some of our friends. Astrology, for centuries, has been one of the largest phenomenons out there. There's a reason why many magazines and newspapers have a horoscope page, and there's also a reason why almost every bookstore or library has a section dedicated completely to astrology. Many of us could just be curious about why some of us act differently than others and whom we will get along with best, and others may just want to see if their sign does, in fact, match their personality.

Keep Reading...Show less
Entertainment

20 Song Lyrics To Put A Spring Into Your Instagram Captions

"On an island in the sun, We'll be playing and having fun"

239252
Person in front of neon musical instruments; glowing red and white lights.
Photo by Spencer Imbrock on Unsplash

Whenever I post a picture to Instagram, it takes me so long to come up with a caption. I want to be funny, clever, cute and direct all at the same time. It can be frustrating! So I just look for some online. I really like to find a song lyric that goes with my picture, I just feel like it gives the picture a certain vibe.

Here's a list of song lyrics that can go with any picture you want to post!

Keep Reading...Show less
Chalk drawing of scales weighing "good" and "bad" on a blackboard.
WP content

Being a good person does not depend on your religion or status in life, your race or skin color, political views or culture. It depends on how good you treat others.

We are all born to do something great. Whether that be to grow up and become a doctor and save the lives of thousands of people, run a marathon, win the Noble Peace Prize, or be the greatest mother or father for your own future children one day. Regardless, we are all born with a purpose. But in between birth and death lies a path that life paves for us; a path that we must fill with something that gives our lives meaning.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments