What Does Body Positivity Really Mean? | The Odyssey Online
Start writing a post
Lifestyle

What Does Body Positivity Really Mean?

These 5 brands can tell you.

229
What Does Body Positivity Really Mean?
La Fabrique Crepe

Often when people think of the phrase "body positive", their minds tends to drift towards "plus size" branding, and yes that is one aspect of being body positive. Diversity in clothing sizes is so important these days. But what also important is letting girls know that no matter what body type they are (thin, curvy, etc.) that all bodies are meant to be loved and taken care of, not hidden away and shamed because they aren't "Photoshop Perfect." These clothing brands have taken what it means to truly be body positive and taken it to a different level.

1. Aerie

This brand stands out the most, having launched their "Aerie Real" campaign in 2014. They vowed to stop retouching and airbrushing their models, showing what REAL bodies look like. If you visit their website you'll see stretch marks, freckles, and wrinkles galore, and it's beautiful. Not to mention that American Eagle, in general, has diverse size selection.

2. Modcloth

Modcloth was the first fashion company to sign the Heroes Pledge for Advertisers in 2014. This petition asked advertisers to "do [their] best not to change the shape, size, proportion, color and/or remove/enhance the physical features" of their models in Photoshop, or to label those pictures if they do. They also have a size run of XS-4X in the majority of their clothing.

3. Dove

Dove isn't a clothing brand, but they have an amazing campaign for body positivity. Their social mission named "Self Esteem Project" is empowering women to have confidence and to be at peace with their body image. It's more often than not a war inside ourselves when we look in the mirror. Dove aims to change that, for good.

4. ASOS

Asos was the winner of the Body Confidence Award in 2014, making them one of the biggest body positive brands in the UK. They have an entire page on their website dedicated to how the brand is furthering positive body image in the world today. Some highlights worth noting: they offer all sizes at the same price, even though plus size clothing is more expensive to make. They have teamed up with the UK's official eating disorder charity called Beat to provide online resources and support for teens battling eating disorders. If there was a rating on how body positive a brand was, I'd give them an A+.

5. Dear Kate

Most well known for their comeback at Victoria's Secret, Dear Kate is a company started to keep up with the everyday working woman. They created the ever popular "period panties", leak resistant and stain resistant. They also started a sportswear line made of the same material, with a diverse size range, making sure all of their clothes could fit every body type.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

These powerful lyrics remind us how much good is inside each of us and that sometimes we are too blinded by our imperfections to see the other side of the coin, to see all of that good.

638254
Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

The song was sent to me late in the middle of the night. I was still awake enough to plug in my headphones and listen to it immediately. I always did this when my best friend sent me songs, never wasting a moment. She had sent a message with this one too, telling me it reminded her so much of both of us and what we have each been through in the past couple of months.

Keep Reading...Show less
Zodiac wheel with signs and symbols surrounding a central sun against a starry sky.

What's your sign? It's one of the first questions some of us are asked when approached by someone in a bar, at a party or even when having lunch with some of our friends. Astrology, for centuries, has been one of the largest phenomenons out there. There's a reason why many magazines and newspapers have a horoscope page, and there's also a reason why almost every bookstore or library has a section dedicated completely to astrology. Many of us could just be curious about why some of us act differently than others and whom we will get along with best, and others may just want to see if their sign does, in fact, match their personality.

Keep Reading...Show less
Entertainment

20 Song Lyrics To Put A Spring Into Your Instagram Captions

"On an island in the sun, We'll be playing and having fun"

532608
Person in front of neon musical instruments; glowing red and white lights.
Photo by Spencer Imbrock on Unsplash

Whenever I post a picture to Instagram, it takes me so long to come up with a caption. I want to be funny, clever, cute and direct all at the same time. It can be frustrating! So I just look for some online. I really like to find a song lyric that goes with my picture, I just feel like it gives the picture a certain vibe.

Here's a list of song lyrics that can go with any picture you want to post!

Keep Reading...Show less
Chalk drawing of scales weighing "good" and "bad" on a blackboard.
WP content

Being a good person does not depend on your religion or status in life, your race or skin color, political views or culture. It depends on how good you treat others.

We are all born to do something great. Whether that be to grow up and become a doctor and save the lives of thousands of people, run a marathon, win the Noble Peace Prize, or be the greatest mother or father for your own future children one day. Regardless, we are all born with a purpose. But in between birth and death lies a path that life paves for us; a path that we must fill with something that gives our lives meaning.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments