First in North Carolina, and again in Michigan, presidential candidate and talking whoopee cushion Donald Trump asked black and hispanic voters at his rallies and around the country about voting for him, “what do you have to lose?”

He cited “poverty,” “horrible education,” and lack of housing and ownership as proof that people of color’s lives couldn’t get any worse, so, he asked, “why not try something new-like Trump?” He promised to voters of color that he would “straighten it out,” saying, “I'll bring jobs back. We'll bring spirit back. We'll get rid of the crime.” On August 27th, he tweeted, "Dwyane Wade's cousin was just shot and killed walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!"

There are, in fact, quite a few reasons why trying something “new-” like Trump- is probably not in their best interest, and people of color really do have a lot to lose.

I would be remiss if not to begin with Trump’s past of housing discrimination. In the 1970’s, Trump was investigated by the Department of Justice for renting only 700 of his 16,000 units in New York to Blacks. In 1975, he settled his case, only to be re-investigated by the DOJ in 1978 for falsely claiming that he didn’t have any available units for Black people looking for housing. For someone who touts “how much African American communities are suffering from Democratic control,” he has a pretty terrible track record when it comes to making sure Blacks have homes.

One of Trump’s favorite fake "statistics" is that 58% of black youth are unemployed. This number isn’t a whole lot more than the Trump campaign playing charades with actual statistics- the unemployment rate for Blacks as a whole is a little under ten percent. Trump includes individuals not on the labor force in this number, and uses only a very small age group (16-19) to get this number. When Trump says that he will “bring jobs back to America,” he might mean bringing back the jobs he outsourced to China, Bangladesh, and Honduras. Admittedly, the Donald has created some 34,000 jobs through the Trump Empire, but the Associated Press recently found that few, if any, minorities are granted executive positions in the Trump Organization. Trump Tower does, however, have a black doorman.

For better or for worse (worse, definitely worse), one of the defining moments of Trump’s campaign was his assertion, “I will build a great, great wall on our southern border, and I will make Mexico pay for that wall.” He also revealed his plan to deport the 11 million people currently living illegally in the United States. Even aside from the economic turmoil that deporting millions of people suddenly would surely wreak, the United States would also be losing 11 million of our teachers, our neighbors, our students, our workers and co-workers, and our friends. Though it's recently been said that Trump has been trying to "soften" his stance on immigration, the inflammatory remarks he's already made are not a stick of butter, and citizenship is a lot to lose.

This next point may sound like a stretch, but hear me out. Donald Trump has built his campaign largely on fear mongering, demonizing, and antagonizing people who he feels are different from himself. He has said that Mexico is sending the United States their rapists and drug dealers (but wait, some are surely good people), practically called on “second amendment people” to assassinate Hillary Clinton (yes, really), suggested a ban on Muslims, and called Black Lives Matter activists terrorists and thugs. One needs only to listen to the footage of his supporters screaming racist, dangerous and vile remarks to see the extent to which he is emboldening the cesspool of white supremacism that is a Trump rally. Think George Zimmerman and Trayvon Martin, and how a white, self-appointed “community protector” killed a teenager for holding a bag of skittles. Think of how the black man has been villainized by rhetoric to the point that Tamir Rice, 12 years old, was shot in the park for holding a toy gun: a black child was quite literally killed for being a black child.

So, what do black and hispanic voters have to lose? On second thought, it might not be a stretch to say that it could be their very lives.

Donald Trump’s plea to voters of color was supposed to be ushering in a new direction for his campaign; a “kinder,” “gentler” side of him. So, in the spirit of kindness and gentleness, I offer this to the Don:

You can kindly, and gently, Trump* off.