Thoughts From A Marketing Major: We Are Makers, Not Marketers
Start writing a post
Politics and Activism

Thoughts From A Marketing Major: We Are Makers, Not Marketers

Marketers don't have to be tricksters.

Thoughts From A Marketing Major: We Are Makers, Not Marketers

I am a marketing major. Because I am creative, because I love to work with people to accomplish one common goal, because I like working with different media platforms, because I enjoy better learning how to communicate ideas to others, because I like to dream and think and seemed like a good fit, so I ran with it.

I'll describe marketing to you in a nutshell. Marketing is a creative platform that allows your to work interactively and with the community. It allows you to be creative in your role and help contribute to a company's success by utilizing it. You get to collaborate and communicate and connect. Your ideas get brought to life. Your job is to figure out a concept, and then figure out a way to convey that to people in an effective way. You get to make things happen.

Without good and true communications (often known as marketing), no one would know or see or hear much of what is created in the world.

At first glance, this sounded appealing.

Consumer behavior is usually the root of marketing. Why do people purchase the things they do? What inspires people to purchase things in the way they purchase them? What things can be done to influence consumer purchase behaviors? It is a lot of figuring out people, and how they wire and function and think. These are the type of questions you would think about. Marketing is very much about knowing the consumer, how and why they buy things.

But essentially at the end of the day, marketing is simply this: get people to buy things. Businesses employ marketing materials in the hopes that those materials will convince people to purchase their products, particularly over competitors (soft form of manipulation).

At first glance, this did not sound appealing.

I am a fan of business, more specifically the creative side, but not when it's for the wrong intentions. I am well aware that business is solely run on profit, sales, and revenue, but I am firm believer that it can be much more than that, and should be much more meaningful than that.

Marketing can have a negative connotation, but I think I am determined to change that a little bit. Words, simply put, are powerful. I believe in using your creative ideas and power of words to promote something good, and right, and utilize the power of your impact to reach people in a way of veracity. With advertisements, you contain much influence in how you control how people think and how you want people to be swayed. I believe if our advertisements are grounded on honest principles and standing for things that matter, you can encourage and empower people to care about things that are important, and overall create a concept of change.

Think about it, what if you advertised for something that is impactful and significant? Or presented information in a way that made people think, ponder, and question? Ask yourself, what am I trying to do here? Instead of mindlessly advertising for a product that is worthless or a waste of time and money, or tricking consumers into investing in something meaningless, or solely being blinded by the need for higher profit...I believe we should think about where are intentions are, what are kind of goals we are trying to reach, and the methods of how we are carrying about this.

I am going to revamp the four "P's" of marketing:

1. Product. How might this product help others? What is the need for this? How can we help satisfy this need? Is there a true need for this?

2. Place. How can people access this product? Is it set in a good place that people can access it?

3. Price. Is my price fair and true? Am I overpricing this? Does the price match the value?

4. Promotion. How can I reach my target market in the best way, and where and when can I get this across? What's the best strategy of impacting people?

Marketing might equal manipulating, but it can be so much more than that. It is using your power of influence through articulation and ideas to affect the world for the better. It is enhancing your gifts and talents for good.

There are a lot of ways marketing can be done negatively, but when you love what you are doing with every fiber of your being, whether writing or making or whatever is your passion, marketing can be filled with passion and joy as well.

Words that make me cringe: brand, platform, margins. Words that I love: story, voice, truth.

Marketers are often team players, creatives, dreamers, concept creators, idealists, influencers, communicators, word spreaders. They don't have to be swayers, convincers, tricksters, sneaky-sneak sneakers.

We are writers, creators, builders...not products.

We are makers, not marketers.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Robert Bye on Unsplash

I live by New York City and I am so excited for all of the summer adventures.

Keep Reading... Show less

The invention of photography

The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.


The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.

Keep Reading... Show less
Health and Wellness

Exposing Kids To Nature Is The Best Way To Get Their Creative Juices Flowing

Constantly introducing young children to the magical works of nature will further increase the willingness to engage in playful activities as well as broaden their interactions with their peers


Whenever you are feeling low and anxious, just simply GO OUTSIDE and embrace nature! According to a new research study published in Frontiers in Psychology, being connected to nature and physically touching animals and flowers enable children to be happier and altruistic in nature. Not only does nature exert a bountiful force on adults, but it also serves as a therapeutic antidote to children, especially during their developmental years.

Keep Reading... Show less
Health and Wellness

5 Simple Ways To Give Yourself Grace, Especially When Life Gets Hard

Grace begins with a simple awareness of who we are and who we are becoming.

Photo by Brooke Cagle on Unsplash

If there's one thing I'm absolutely terrible at, it's giving myself grace. I'm easily my own worst critic in almost everything that I do. I'm a raging perfectionist, and I have unrealistic expectations for myself at times. I can remember simple errors I made years ago, and I still hold on to them. The biggest thing I'm trying to work on is giving myself grace. I've realized that when I don't give myself grace, I miss out on being human. Even more so, I've realized that in order to give grace to others, I need to learn how to give grace to myself, too. So often, we let perfection dominate our lives without even realizing it. I've decided to change that in my own life, and I hope you'll consider doing that, too. Grace begins with a simple awareness of who we are and who we're becoming. As you read through these five affirmations and ways to give yourself grace, I hope you'll take them in. Read them. Write them down. Think about them. Most of all, I hope you'll use them to encourage yourself and realize that you are never alone and you always have the power to change your story.

Keep Reading... Show less

Breaking Down The Beginning, Middle, And End of Netflix's Newest 'To All The Boys' Movie

Noah Centineo and Lana Condor are back with the third and final installment of the "To All The Boys I've Loved Before" series


Were all teenagers and twenty-somethings bingeing the latest "To All The Boys: Always and Forever" last night with all of their friends on their basement TV? Nope? Just me? Oh, how I doubt that.

I have been excited for this movie ever since I saw the NYC skyline in the trailer that was released earlier this year. I'm a sucker for any movie or TV show that takes place in the Big Apple.

Keep Reading... Show less

4 Ways To Own Your Story, Because Every Bit Of It Is Worth Celebrating

I hope that you don't let your current chapter stop you from pursuing the rest of your story.

Photo by Manny Moreno on Unsplash

Every single one of us has a story.

I don't say that to be cliché. I don't say that to give you a false sense of encouragement. I say that to be honest. I say that to be real.

Keep Reading... Show less
Politics and Activism

How Young Feminists Can Understand And Subvert The Internalized Male Gaze

Women's self-commodification, applied through oppression and permission, is an elusive yet sexist characteristic of a laissez-faire society, where women solely exist to be consumed. (P.S. justice for Megan Fox)

Paramount Pictures

Within various theories of social science and visual media, academics present the male gaze as a nebulous idea during their headache-inducing meta-discussions. However, the internalized male gaze is a reality, which is present to most people who identify as women. As we mature, we experience realizations of the perpetual male gaze.

Keep Reading... Show less

It's Important To Remind Yourself To Be Open-Minded And Embrace All Life Has To Offer

Why should you be open-minded when it is so easy to be close-minded?


Open-mindedness. It is something we all need a reminder of some days. Whether it's in regards to politics, religion, everyday life, or rarities in life, it is crucial to be open-minded. I want to encourage everyone to look at something with an unbiased and unfazed point of view. I oftentimes struggle with this myself.

Keep Reading... Show less
Facebook Comments