When I was a little girl, I loved to play with Barbies. Probably more than most girls did, in fact. The house was always covered in Barbie shoes, Barbie dresses, Barbie purses, and of course, the dolls were absolutely everywhere. My Barbie had a boyfriend, a dream house, and a closet fit only for the famous. I wanted to be like Barbie, it seemed like she had the 'perfect' life. (Keep in mind this is a young girl's viewpoint.)
I remember one year all I wanted for Christmas was Barbie's car so that it could match the life-sized Barbie car that I had in our garage. That year, Santa didn't just bring me a car for my Barbies, he also brought me a new Barbie: Doctor Barbie. I quickly forgot about all of the cool places my Barbies were going to go with Ken. Now, the car was Doctor Barbie's mode of transportation to get to her job at the hospital.
Doctor Barbie was unlike any other doll that I had. She had baggy scrubs, a long white jacket, and "cool" doctor equipment. Doctor Barbie wasn’t wearing high heels or anything involving sparkles, and much to my parent’s surprise, I absolutely loved it. For a long time during my younger years, I wanted to be a doctor because of Doctor Barbie. To me, she represented dreams, aspirations, possibilities, and freedom to do what I wanted to, even if it seemed hard or difficult. While I’m on the path to law school instead of medical school nowadays, that Doctor Barbie was my reminder that women can do it all in a male-dominated society.
This commercial shows little girls taking the place of university professors, veterinarians, coaches of male-dominated sports, businesswomen, and museum curators, and it shows them kicking ass while doing their jobs. Barbie's newest commercial is great in so many ways. Not only is it creative and light-hearted, it also shows little girls (and the rest of the world) what we are capable of as females. Barbie’s commercial shows that we can do whatever we want, even if it isn’t the traditional course of action for women to normally take.
These little girls aren't just playing with dolls anymore, they're exploring the many possibilities and opportunities they have as young women in 2015. By showing girls at impressionable ages that they have power to be themselves, power to make choices for themselves, power to be successful, and power to blaze a new path for women in the workplace, we are shaping this generation to do more, to be better, and to fight for their dreams and never give up.
Move over, Princess Barbie, you've got a lot of competition now. Doctor Barbie, Teacher Barbie, and Curator Barbie have work to do.