This is just a way for Patrick Starrr and his brand to get away with soliciting free advertising and unpaid labor under the guise of "winning" a contest.
Beauty YouTuber Patrick Starrr recently announced his #StarrrSearch contest in an Instagram post. To enter the contest, social media users need to create a 15-second video to their TikTok or Instagram featuring products from Starrr's makeup line ONE/SIZE. Winners will receive a prize that Starrr says has a $5,000 value: they will be featured in Starrr's next beauty campaign, be included on the brand's PR list for one year to receive new products in advance, and have their video featured in some of the brand's advertising and in-store displays. While many of Starrr's followers praised him for wanting to feature smaller creators, I personally feel that this contest only exploits the work of the creators who enter.