How Advertising Is Changing The Way We View Our World
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Politics and Activism

How Advertising Is Changing The Way We View Our World

Is advertising key to rebuilding Detroit?

How Advertising Is Changing The Way We View Our World
© dizain / Dollar Photo Club

Advertising is one of the simplest and probably oldest methods to getting information from one user to another. Whether it’s commercials, trailers, physical propaganda, or any other way of intriguing consumers, advertising is essential to growing any business. Here in Detroit, the opportunities are becoming more available to the citizens of Metropolitan area, bringing more possibilities for jobs, the start up of businesses, and economical growth.

Detroit’s art community has a passion and business potential that is seemingly unstoppable. With investors putting more into the city, millennials are seeing growing possibilities to take their careers to a new level: helping rebuild Detroit with their own developed business practices.

Brooklyn Outdoor is a Detroit-based advertising company that is taking this concept of ‘reaching out’ to the streets. Working in both digital and physical advertising, artists are able to create amazing works that not only advertise Detroit companies such as Ford Motor Company, but to create a more beautified Detroit. The positive influence this beneficial art brings to the city is both inspiring and uplifting, teaching young creatives to use their abilities to create a social impact.

With the revenue of the U.S Advertising Industry being at a value of over $111.14 billion, the way we convey messages to people may seem more essential to the business world than we see as a consumer (according to Statista). Over $500 billion a year is spent on advertising worldwide, so why is it that some advertising connects with us as consumers, while others disappear in thin air?

Throughout my short time as a college student taking a critical theory class, I have found myself resorting back to this mere question. What exactly convinces users that something is more powerful or valuable than another? What I came across is that some idea are culturally influenced. Whether it is our generation, the technology we are exposed to, our families' values, or our culture's traditions, these aspects of our pasts create our perception of the world around us and effect our choices and opinions. From an advertising standpoint, it isn't always what is said that influences people's thoughts, but the way that people can socially shaped a person's culture. As human beings we are all a part of multiple 'groups' that shape our perceptive.

As a student, breaking this concept down has expanded my views on what it means to be a designer. Hoping to create influence in the product design industry, it has helped me to think exactly what has influenced my way of thinking and what I can do to create an impact on others' lives.

When asked what culture was, a room of roughly 20 college students sat in silence, struggling to develop a true definition, but when ask what the stereotypical American family looked like, words flew across the room painting the picture of a unrealistic American family, racially stereotyped and proving to have no relation to American families today. What makes it so easy for us to define what society thinks we should be rather than what makes us different? The cultural standards of society have glued this concept in our minds since we were children. The way we dress, the way we address teachers, and the way act in certain places, these are all parts of our cultural development where we were told exactly how to act and how to think.

As a creative, I see this aspect of society as a way to make an impact on the community. The way we are culturally influenced by society can be changed through advertisement and the way people express concepts to others' across the world. At Brooklyn Outdoors, artist's are creating pieces with a social purpose: to be beautiful and informal, bringing business in and out of the city. With many different purposes in mind, the advertising industry has the capability of pulling a business or society in many different directions, whether these are political, about social responsibility, or to encourage business and sales.

So, what's the purpose of all this? Is advertising key to rebuilding Detroit? Maybe. The citizens of Detroit already possess the inspiration and determination to bring the city out of its economic crisis; however, the addition of public advertising and positive influence through advertising art and design can help bring a positive outlook from outsiders of the community. If there is one big issue holding the community back it is the view and opinions of outsiders looking down upon Detroit. People are too quick to judge on what the city is lacking currently rather than what people are doing to make a difference. Advertising brings a whole new world of possibilities to an open playing field, and for Detroit, it could help bring together the community and spark a change within the metropolitan area.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

100 Things I'd Rather Do Than Study

Procrastination Nation, unite.

Panda Whale
Here are 100 things I'd rather to than study. I know the semester just started, but

    1. Watch a movie
    2. Take a nap
    3. Have a dance party
    4. Eat ice cream
    5. Bake a cake
    6. Cry just a little bit
    7. Knit a blanket
    8. Learn to ride a bike
    9. Build a crib
    10. Watch a hockey game
    11. Watch any game
    12. Play with my hair
    13. Dye my hair
    14. Go grocery shopping
    15. Learn to crochet
    16. Do 50 jumping jacks
    17. Drive cross country
    18. Take a bubble bath
    19. Squeeze lemons for lemonade
    20. Sell the lemonade
    21. Make heart-shaped ice cubes
    22. Moisturize my knees
    23. Paint my nails
    24. Find the cure for cancer
    25. Run a marathon
    26. Just kidding, run down the hall
    27. Squat my bodyweight
    28. Eat my bodyweight in French fries
    29. Hibernate until Christmas
    30. Cuddle my body pillow (unless you have a boo)
    31. Think about all the work I’m not doing
    32. Wash my bed sheets
    33. Vacuum my apartment
    34. Play mini golf
    35. Go swimming
    36. Tan in this Texas heat
    37. Sing like I’m about to win American Idol
    38. Blow up balloons
    39. Pop the balloons
    40. Make lists
    41. Write an Odyssey article
    42. Pet a puppy
    43. Adopt a puppy
    44. Pay my rent
    45. Order a pizza
    46. Start a garden
    47. Cook a turkey
    48. Find new music
    49. Clean my waffle iron
    50. Learn to make jam
    51. Jam to music
    52. Play scrabble
    53. Volunteer anywhere
    54. Celebrate a birthday
    55. Watch a makeup tutorial I’ll never use
    56. Go through old pictures on my phone
    57. Make a playlist
    58. Take a shower
    59. Clean my room
    60. Curl my hair
    61. Climb a rock wall
    62. Get a massage
    63. Play with Snapchat filters
    64. Roast a chicken
    65. Go fishing
    66. Chug some Snapple
    67. Ride in a cart around Walmart
    68. Count the days until the semester is over
    69. Overthink about my future
    70. Think of my future baby’s names
    71. Pin everything on Pinterest
    72. Text anybody
    73. Pray about life
    74. Watch a sunset
    75. Watch a sunrise
    76. Have a picnic
    77. Read a book (that’s not for school)
    78. Go to a bakery
    79. Snuggle a bunny
    80. Clean my apartment
    81. Wash my dishes
    82. Rearrange my furniture
    83. Physically run away from my problems
    84. Make some meatballs
    85. Learn to make bread
    86. Google myself
    87. Ride a Ferris wheel
    88. Get stuck on a Ferris wheel (that way, it’s not my fault I’m not studying)
    89. Wash my car
    90. Get on a plane to Neverland
    91. Find Narnia in my closet
    92. Jump on a trampoline
    93. Learn to ice skate
    94. Go rollerblading
    95. Ride a rollercoaster
    96. Carve a pumpkin
    97. Restore water in a third world country
    98. FaceTime my family
    99. Hug my mom
    100. Tell my friends I love them

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