How Disney Manipulated Sony Into Giving Them Spider-Man Back
Start writing a post

How Disney Manipulated Sony Into Giving Them Spider-Man Back


How Disney Manipulated Sony Into Giving Them Spider-Man Back

Spider-Man is staying in the Marvel Cinematic Universe after Sony and Disney finally reached a deal on Friday, according to Variety.

Marvel Studios president Kevin Feige spoke about his enthusiasm for the web-slinging hero returning to the Marvel Cinematic Universe.

"I am thrilled that Spidey's journey in the MCU will continue, and I and all of us at Marvel Studios are very excited that we get to keep working on it," Feige said in a statement, as reported by Variety.

After publicly parting ways in August, Spider-Man has officially rejoined the franchise. The new Spider-Man deal includes a third Spider-Man film, which is scheduled to be released in theaters on July 16, 2020. Marvel Studios and its president, Kevin Feige, will produce the third film in the "Spider-Man: Homecoming" series. Tom Holland will reprise his role as the friendly neighborhood wall-crawler. Spider-Man will also appear in one future Marvel Studios film. With this deal, Disney will receive roughly 25% of the profits, retain its merchandising rights, and put up roughly a quarter of the financing.

"We have had a great collaboration over the last four years, and our mutual desire to continue was equal to that of the many fans," said Robert Lawson, chief communications officer for Sony Pictures Entertainment, as reported by Variety. "We are delighted to be moving forward together."

This new deal comes after Sony faced mounting criticism from fans in the wake of a Sony and Disney failing to reach an agreement that would allow for the character to continue to exist between the two corporations.

After Sony Pictures chairman and CEO Tony Vinciquerra said the door was closed on Spider-Man rejoining the Marvel Cinematic Universe anytime soon on Sept. 5th, a frenzy erupted among devoted fans on social media, Nerdist reported.

"I think the public backlash may have had some effect on the thinking as it was pretty vocal and Sony even mentioned it recently," founder and editor-in-chief of MCU Cosmic, Jeremy Conrad, told CNBC.

Fandoms are crucial to franchisees' success. Hence, countless franchises make decisions, big and small, based on fan support, as shown by the Sony 'Spider-Man' deal with Disney. The fans were primarily responsible for repairing the Sony-Disney rift.

But, that said, did Disney use all this negative attention to manipulate Sony into agreeing to the deal?

Most people initially thought it was Sony's fault that Spider-Man got cut off from the MCU.

Many fans argued that Sony could have worked harder at finding a compromise as the relationship between Disney and Sony is quite beneficial. Without Marvel Studios, Spider-Man wouldn't be nearly as popular as he is. "Spider-Man: Far From Home" is currently the highest-grossing Sony film of all time, according to The Hollywood Reporter.

Disney wanted to finance Spider-Man on a 50/50 basis, with Feige remaining in a consulting producer capacity. In response, Sony proposed to keep the arrangement under the current terms, which stipulate that Marvel receives about 5% of first-dollar gross and all merchandising revenues.

Many fans viewed this as a greedy move on Disney's end, understanding why Sony would shut down such a suggestion from a conglomerate that already makes billions of dollars. How much more dough can Disney possibly need?

Disney could have never truly thought Sony would ever accept this deal.

It's no news that Spider-Man has long been a fan-favorite character and his introduction to the Marvel Cinematic Universe was a huge success. Ultimately, Disney would lose more than Sony given how successful, important, and huge the character has become in the Marvel Cinematic Universe, especially after "Avengers: Endgame."

Therefore, even if Disney didn't get the monetary compensation they wanted at the box office, it had seemed out of character for Feige and the franchise to cut ties with Sony. So, why did they?

They knew fans would retaliate. Fans would force Sony's back against the wall, giving them no choice but to return to the table and give Disney what they wanted.

Typically, no one gets their first offer in a negotiation. Disney's plan was probably to always finance 25% of Spider-Man. If they had initially asked Sony for 25%, Sony would have negotiated for maybe 10-15%, which most people would deem fair as Disney only financed 5%of Spider-Man previously.

However, by Disney starting with an offer of 50% and Sony having no other option but to make a deal with Disney out of social pressure, Sony couldn't counteroffer too small of a percentage of the finances. As it is, 25% is half of what Disney originally asked for.

By Disney starting off with an extremely aggressive first offer, they had a better chance of acquiring a larger percentage of the profits from Spider-Man after the offer got reduced. That's simply a smart marketing decision.

Although Spider-Man remaining in the Marvel Cinematic Universe is incredibly exciting, the way Disney chose to accomplish this was downright atrocious.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments