Before we get into this, let's talk about Freemium.

In the last few years, mobile phones and apps have made incredible advancements. And with those advancements, they have also invented a new type of advertising - "freemium," as depicted by writers at South Park.

Freemium is when an app is advertised as free, but is practically unusable either due to ads, or the in-app purchases.

So, is "Freemium" wrong? It is true, unfortunately for us, that apps and news sites and games need advertisements in order to create revenue. However, in the past, we were allowed the choice to pay a price for an ad-free version, in an effort to negate the need for incessant, life-sucking ads.

In the beginning of Snapchat, the app only allowed friends to send pictures to each other that expire in 1-10 seconds after being opened. If screenshotted, the sender of the picture got a notification.

Then, a few years ago, Snapchat implemented "Stories" in addition to the traditional use, which mean that friends can post a snapchat as their Story that all of their friends can view an unlimited number of times for twenty four hours.

This has, in many ways, completely changed the social media game. While millennials are abandoning Facebook due to their grandparents and great grandparents pretty much commandeering the entire experience, Snapchat and Instagram have become wildly popular. It is, absolutely, a core way that young people communicate.

Now, let's get on with the update.

In the last update, if you have Snapchat, there has been a very noticeable change. Now, the page one uses to view friends' Stories are absolutely cluttered with ads. These ads are disguised as "Stories" from third parties for fun, but we're not that dumb. They're ads.

Does anyone even watch those anyways? Bueller?

Now, they're going to make it worse. But still free. Good deal.

Snapchat will soon be showing ads between your friend's stories.

According to this article by AdWeek, Snapchat seems very confident that users will not be hindered by this change. They insist that there will be quality control, and users will have the ability to swipe to pass through the ad. To that, all we can say is, yeahok.

The ads will be full-screen, with sound (assuming your sound is on), and may redirect you to the app store or other pages if you accidentally click the screen. So yes, the ads will be skippable, but they will still have to buffer, eat your data, and all around make the snapchat experience more frustrating. As if there aren't already thirty ads on your Story page at any given time.

Snapchat says that these changes will not be done for at least a couple weeks; which means we can start mourning the loss of our easy-swipe ad-less stories pretty soon.

Snapchat, all I want is to see my buddy Jim snapchat his vacation in Disney World. I don't want to see a ten second long, boomingly loud advertisement for Candy Crush. Help. Please.

The least Snapchat can do is offer us an option to pay one dollar to get rid of ads - forever. Until then, users will decide how they like the update.

Yay Freemium.