There’s something attractive about the thought of photos and videos evaporating in a 10-second span, or in 24 hours (if it’s posted to the story). Before there was capability to post something temporarily, it was frowned upon to post something derogatory, or not preferred.
In effect, it led many in the earlier generations to believe that the younger generations act fearlessly about their privacy. Today, it's not necessarily correct to say that today's generation of students and teens fall under that category.
Even so, maybe the most common soundbite of advice to teens was that posts will "always be on the Internet, so think before you post!"
However, it turns out that in September of 2011, it all changed.
Since its date of launch, Snapchat has been rapidly climbing up the ranks of social networks. Surely enough, their social niche of making something fade away has beaten every network to the punch. Now, some platforms are realizing how much the market actually values the idea of temporary postings.
For example, Mark Cuban’s newest venture, Cyber Dust, has gained some notoriety for following Snapchat’s plan but hasn't come close to Twitter or Facebook’s ranking.
According to similarweb.com, more than 65 percent of Cyber Dust users reside in the United States. They have a lot more work to do in order to reach an audience as big as Snapchat’s.
In Snapchat’s current development, application updates seem to notify and ring on iPhones on a daily basis. At the expense of all users, creative filters are available and used to change the shade of the color on the screen, or even warp an entire face into an entirely different facial expression.
In addition, Snapchat users have adapted over time to the luxury of representing their current location by swiping left or right in order to display a geographical banner.
By the numbers, Snapchat welcomes 8 billion daily video views, according to expandedramblings.com. It’s a remarkable way, in sound and video bites, to see what everyone is up to while maintaining security at the same time.
