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Over the years, Search engine optimization (SEO) has become the most crucial technique for entrepreneurs and business leaders worldwide to drive more website traffic and gain more customers. Even though traditional marketing methods like advertisements and Google ads can help grab attention for your business, nothing can be compared to the impact a good SEO can make.

Undoubtedly, SEO is one of the best strategies that can help you improve your ranking and gain the desired result. With your SERP ranking high, you can drive more traffic to your website, which can help you generate loyal customers. However, even though the methods like Google ads can help you to rank on top of the ranking quickly, their results are short-lived. But with SEO, you can develop a long-term solution to enhance your website and improve your SERP ranking.

Even though SEO can improve your ranking, just tweaking a few things won't get you anywhere. You might be disappointed that you won't see your desired results rolling in immediately. To make steady progress with SEO, you will have to work constantly. You can take the help of a premium SEO agency like SERPninja to build a strong SEO strategy that will provide long-term stability and stay on top of the SERP rank.

You may delve into this guide if you want to learn some SEO strategies to get a long-term enhancement of your website and get an exceptional ROI.

Think about the users

You would want your website to look good with each change you make. But regardless of what the change is, you need to design with your targeted audience in mind. So before you follow the latest design trend, understand what the user wants and how you can provide them with the best experience.

So, if you are changing your website for the targeted audience, ensure that you give your desired audience a high-quality experience. Remember that Google updates its algorithm more than 500 times yearly to enhance user experience. Since both you and Google want to give the best experience to the audience, your SERP ranking will grow, and you will be able to attain long-term success.

There might be some trending SEO tactics that you may want to use on your website. But always prioritize the satisfaction and needs of the users before anything.

Create High-quality content

If you want to use SEO to drive more traffic to your website, you should write high-quality content. So, do not think of the keywords, the structure of the content, or the word limit. Use keywords as many times as you need to clarify your point. Don't add unnecessary words to increase the word count. Just think of creating a good article that will give the audience some insight or value.

Make content that is relevant to the user

You might have absolute mastery over the language and might be an expert in the industry. But if your targeted audience is not looking for the topics you wrote about, your content is a waste. So, before writing content, find topics relevant to the audience. Understand your audience's pain points and what they are looking for, and come up with relevant subjects.

Make your website easy to navigate

Make your website easy to navigate. Along with ensuring that your main navigation menu is easy to use, you can:

Add internal links

If a topic that you are discussing in the article is discussed in some other article, you can add links to the other post if it would add value to the users and provide them with some pertinent information. By adding an internal link, you are offering the users more data, enabling the users to spend more time on your webpage.

Page speed

Do not make the users wait. Understand that your audience is busy and does not like to wait. It is found that more than 50% of mobile site users skip the page when it takes more than 3 seconds to load. So, try to analyze your page speed using tools like the PageSpeed Insights tool offered by Google to know the current speed of your page and learn ways to optimize it.

Make sure that your website works well on all devices

Make your website mobile-friendly. Regardless of the device that you are using, make sure to provide a great user experience. Also, ensure that it works well with all the audience's resolutions.

Build content based on keywords with low competition

Instead of using highly competitive keywords, concentrate on untapped ones with little or no competition. You can find such low-competition keywords with:

Target question keyword

Instead of going for the general keywords, you can use the target-specific question keyword. For instance, consider the keyword'' housing market,'' which has over 66% keyword difficulty. But on the other hand, a question keyword like ''Is the housing market going to crash?'' has a keyword difficulty of less than 21%. You can check out Google's "people also ask" section to find question keywords.

Focus on long-tail keywords

If you are struggling with SEO, you can focus on long–term keywords consisting of three or more words. For instance, instead of using keywords like ''hiking boots'' that have keywords difficulty over 80%, you can consider keywords like ''hiking boots with yellow lace'' which will have much lower keyword difficulty.

Get backlinks from a high-quality site

Getting backlinks from high authority websites will boost your credibility and will drive more traffic to your website. Therefore, it should be a significant part of your SEO strategy. In addition, you can use link-building techniques like guest posting to get high-authority links to your site.

You might feel disheartened when you cannot see the results of your SEO campaign immediately. Be patient! SEO is time-consuming, unlike a PPC campaign that can quickly help you bag the top place on the search engine results page. When starting your SEO strategy from scratch, it may take a lot of time for SEO to take you where you want to get. But understand that it is worth all the time you invest in it with the exceptional ROI you achieve in the end.