7 Ways To Promote Your Business Using Instagram Stories

Talk about an instant hit. Instagram Stories spanned to 100 million daily busy users within two months of launching. But how do you employ Stories to publicize your business?

For socially-engaged businesses, Instagram Stories provides a box-fresh car for promoting your company, your products, your solutions. Get it right, and you're able to engender your followers with an excess dollop of affinity with your brand -- creating loyalty and, finally, encouraging future earnings.

Here are 7 tips for utilizing Instagram Stories to promote your business.

1. Go Behind the Scenes

You may be amazed how interested individuals are when it comes to peeping behind the curtain. In an era where customers are skeptical of conventional advertising, there is an honesty about peeling your layers off and accepting your crowd behind the scenes. That may be a peek of your office gym, a look at the nuts and bolts of your production line or a time-lapse view of your stand heading up at an industry event.

2. Product Demonstrations and Guides

Just a small quirkiness may go a long way when it comes to great marketing. The temporary nature of Instagram Stories gives you a chance to showcase your goods in a different light.

3. Make Teasers For Newly Launched Products

Are you launching a new product soon? Tease it using a Story and allow your most prominent followers spread the word for your benefit. You can also put instagram story in your instadp to get more engagement. Collect the buzz. Feed the hype system. Give away a couple of things about a killer new feature.

4. Promote Your Events

Are you holding a webinar? Are you hosting a conference? Are you inviting your customers to a networking event? Then people need to know about it. Instagram Stories provides you with a platform for getting the message across loud and clear. No hassle, no frills. Just avoid being overly salesy. In the end, you want people to participate with your prospective Stories; and they won't if they expect a sales pitch.

5. Record Live Your Event

So you've resolved to hold a seminar on the history of the hemline (or whatever your field of expertise is). Add to the sense of occasion and engage non-attendees by taking these behind the scenes. Sure, it may be too late to add to the crowd tally, but there is nothing like giving folks a small FOMO to encourage sign-ups next time you are promoting an occasion.

6. Discount Sales And Offers

Wish to learn a great way to benefit your followers? Platform-specific flash revenue on your goods. Announcing too-good-to-miss provides through your Stories encourages your followers to pay razor-sharp attention to the material you publish. Just don't overdo it.

7. Sessions of Q&A

You can cut in certain shots of your goods or services to make sure the brand message hits home.

Instagram Stories gives you a fresh approach to reach out to your followers, build loyalty and raze the standard borders between business and client. The key, as ever, is to maintain your content audience-focused. Stay engaging. Provide worth. And attempt to refrain from publishing also frequently.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Health and Wellness

This Survey Shows How Quarantine And Drinking Relate, And I Can't Say I'm Surprised

"5 o'clock somewhere" is more of a guideline now than ever.

As it stands, and my friends and I are finally 21. We're extremely excited to be able to go out to bars and "get lit" as the kids say, but due to the pandemic, all of our plans have been put on hold. We'd rather wait and go when it's safe than risk spreading the infection and hurting our loved ones. So, we've all been quarantining apart, getting on the occasional wine zoom call. This made me wonder if anyone else our age were doing the same thing.

Then, I discovered this survey: We Surveyed Millennials And Gen Z About Their Quarantine Drinking Habits — Cheers. Here are 3 things that I discovered through the survey results.

Keep Reading... Show less

5 Easy Summer Mocktail Recipes You Can Make With Items You Probably Already Have On-Hand

Keep these drinks in mind next time you're visiting your local farmer's market — you might want to grab some extra mint and limes.

With Summer 2020 in full swing comes the addition of many fresh fruits and vegetables to brighten up your dinner plate, but also your glass! Farmers markets are my personal favorite place to look for produce that is in season to make fun mocktails with.

Keep Reading... Show less

5 Ways To Celebrate The 4th of July — Without Fireworks Or Social Gatherings

We created a list of things to do since social distancing may create a dent in our typical, planned traditions.

With the Fourth of July on Saturday, the usual tradition of popping fireworks, grilling out, and being surrounded by family has been modified due to the pandemic. Whether you're a loner or surrounded by family, there will most likely be some changes to your celebrations.

For weeks on social media, people across the country have been complaining that they have been subjected to fireworks going off at all times of the night into the early morning. This has sparked concern and questions about why this is happening and how are people even obtaining the fireworks.

Keep Reading... Show less

Carb And Cheese Lovers, Unite — These Are The Best Mac And Cheese Recipes On The Internet

Whether you need to get through the current pandemic or want to spice up your Fourth of July celebrations, these mac and cheese recipes will do just that.


My favorite food is mac and cheese, and it always has been. All it requires is noodles and cheese — it's so simple to make. Although it's my favorite, it can also get kind of mundane because it's such a simple recipe. This, of course, has led to many people all over the world experimenting with the American staple.

With our lives currently being turned upside down due to the pandemic, a lot of people are seeking comfort. These are scary times, and in order to make it day-to-day, we need to have our favorite foods as a standby. These recipes can also be used during your celebration of the Fourth of July.

Keep Reading... Show less
Health and Wellness

17 Things To Make You Feel GOOD This Week

Because some purchases are just necessary.

Y'all, we're struggling. You don't even have to tell me, I know. What a mess we're all in, right? This year is not going how we planned and the world has turned into one giant struggle bus. I guess you could be super philosophical about everything happening for a reason, but sometimes life is just hard.

There are plenty of ways to bring yourself out of whatever rut you're in. You could go for a run, have a snack, or read a book. Or, if you're really looking for an adrenaline rush, go shopping. This is obviously not going to solve the world's problems with one swift click of the "checkout" button, but hey, it may just give you the little boost you need today.

Keep Reading... Show less

- Blissfully unaware that butt-care beyond squats was even something I should be considering in my self-care routine, I tried one of Bawdy Beauty's butt masks for the first time a month ago.

- I've never really given my butt a second though till I took a look at improvements that could be made with the mask — if one of the hydrating, firming, detoxifying, or brightening masks in the kit I received could either smooth out cellulite or tone my skin a bit more, I wasn't going to complain.

- Each Bawdy Beauty sheet mask comes in an individually-packaged sheet, soaked with a serum I massaged into my skin after removing said sheet. The clay butt mask comes in a convenient stick format I simply draw on to my skin and leave to set for about 10 minutes before hopping into the shower.

- I set a goal of committing myself to butt-care every day for one month. Between the regular use of sheet masks, clay masks, and their CBD Butt Balm in between, I didn't have many expectations.

- I thought the whole concept may just be a gimmick, but my butt has never looked so toned in my life, and the cellulite I had is almost completely gone. I wear one every single day when I get the chance.

I'm incredibly skeptical when it comes to marketing ploys and gimmicks in the beauty world. I'll be the first cynic to try out the latest serum on the market every influencer is raving about just to negate every grandiose claim it makes.

Keep Reading... Show less

Friends, you don't have to be quarantined to use a personal massager, you know? Because, sure, quarantine made for a lot of extra quality time with yourself, but no matter what phase of the reopening process you're in, it's normal and actually healthy to take care of your sexual needs on your own.

Keep Reading... Show less

5 Books I Didn't Realize Are About Gay Women

If you read primarily LGBTQ fiction, then this list might help to expand your TBR list.

Photo by Ketut Subiyanto from Pexels

Frequent readers of LGBTQ fiction might feel like they're reading the same book over and over again, with few exceptions.

Most of these books were on my TBR list for months and I didn't realize they were about gay women until I was reading them, hopefully, this list of books can interest you in expanding your reading material and seeking out different stories.

Keep Reading... Show less
Facebook Comments