Project Dawn: A New Barbie
Start writing a post
Health and Wellness

Project Dawn: A New Barbie

From the classic doll we know and love, to a new model that represents the modern women of our day.

2506
Project Dawn: A New Barbie
Gannett-cdn.com

I don’t know about you, but as a child born in the 90’s, I loved Barbie. Toys 'R Us was by far my favorite store and I could spent hours going up and down the Barbie aisle fascinated by all the pretty clothes and dolls.

However, one thing I never really thought about was that most of the Barbie dolls looked identical: tall, blonde and skinny. As a child, I really didn’t understand that Barbie had created a beauty standard. That was above my head because I just enjoyed playing, as most kiddos do.

Looking back, I can understand why many parents believe Barbie represents this standard and why it may not be the best toy for children. Personally, I love the Barbie brand since it did represent a huge part of my childhood, and I don’t think kids think about the idea of a “beauty standard.” Kids just want to play and a Barbie doll is a great toy to create make-believe games with.

That being said, apparently enough unhappy parents spoke up. Mattel, the company behind Barbie, has officially started making new dolls in different shapes and sizes, a project called “Project Dawn.” I think it’s great that children can now play with dolls that look like them no matter their size, height or ethnicity.


Barbie isn’t just a toy though; it’s a brand. There have been Barbie movies, Barbie fashion lines, and so much more. Barbie has been around for 57 years. Mattel is very excited to launch this new line of dolls. They released this video in order to explain their idea so the mass amounts of people who have loyally supported the Barbie brand understand why this major change had to happen.


The new dolls come in three sizes: tall, petite and curvy. The dolls have seven skin tone options, 22 eye colors, and 24 hairstyles. The dolls are going to be released throughout 2016. It will be interesting to see how sales of the new Barbie dolls compare with those of the original model when it appeared in 1959.

Another issue that has been discussed is that all of Barbie’s clothes, yachts, cars etc. promoted materialistic standards for children too. That, however, is a battle for another day. For now, kids can be satisfied with playing with the many versions of Barbie that are now realistic.


This promotional video was also released to share the new brand model and the new and exciting changes to the classic doll we have loved over the years.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

54068
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

34801
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

957178
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

182188
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments