On August 31, 2015 Taylor Swift released Wildest Dreams, one of her latest singles off of album entitled 1989.
Before hearing the song, Wildest Dreams, made me think of all of the seemingly unachievable goals I have in my life. They are my wildest dreams. That song could be about absolutely anything, right? With this in mind, I listened to the song and absolutely fell in love with it (and I'm not even a huge Taylor Swift fan). The song was everything it could be: fun and upbeat, sweet, and easy to relate to as I could mold it to match my own experiences. Taylor Swift really had me... until I saw the music video.
The video follows a male actor and a female actress of Hollywood during colonial times who fall in love as they film a movie in Africa. There is gorgeous garb and undoubtedly beautiful picturesque scenes of Africa. It all sounds very romantic.
Or least it sounds very romantic until we really look at what is happening here.
Both of the actors are white. The movie's director is white. The makeup artists are white. The entire crew is white. If I didn't tell you this was set in Africa you may not have known. There are no Africans or tribes represented. The only thing living represented in Africa are beastly animals. This is convenient considering that Swift's music video was set during colonialism when Africans were considered something lesser than human.
This was not a romantic time period, either. Swift's interpretation of the time as being full of romance and beauty is a huge delusion. Colonialism in Africa was a time of violence and oppression, hardly romantic.
After returning to the song title, Wildest Dreams, I realize how problematic it is. The song really could have been about anything. Is Swift's wildest dream to live in colonial times where so many people were oppressed?
With all this being said, one has to wonder whether or not Taylor Swift and her team knew this was going to spark some controversy. Could they really have been that insensitive or ignorant to history? While one can only speculate, some things Swift and her team did following the video's production really make you wonder.
First, immediately following the video is a message to viewers. It mentions that she decided to donate the proceeds from advertisements linked to her video to the charity African Parks Foundation of America. It's almost as if Swift knew the very fact that she was using Ethiopia as her backdrop for white colonialism would be a little touchy. She's donated to so many other charities. Why not advertise them in her other videos?
Second, the director of the Wildest Dreams video, Joseph Kahn, had a really awesome thought. Kahn took to Twitter following allegations that the video was clearly racist saying, “My long time producer Jil Hardin who did Power/Rangers, Blank Space, Wildest Dreams is a (super hot) black woman FYI.” The fact that a black woman was on the team for Swift's music video cancels everything out. There is absolutely no problem because not only is she a black woman but she's a really hot one, too. Seriously?
My problem with Wildest Dreams is not with Swift and her team's intent because for their sake I hope they did not film this video to be racist. My problem is more so with the lack of insensitivity they showed in filming such a music video. Whether or not we like it, everything we do is under a microscope scrutinized by society and the microscope only zooms in more the higher profile you become. Obviously, something as blatant as this would be viewed as racist.