The Problem With Tampon Advertisements
Start writing a post
Health and Wellness

The Problem With Tampon Advertisements

No, I don't play volleyball with a smile on my face when I have my period.

385
The Problem With Tampon Advertisements
Pinterest

If you have ever read a magazine, watched television, or gone on the Internet (do you see where I'm going with this?), you've seen tampon advertisements left and right with smiling women who are jumping, swimming, or doing pretty much any physical activity with incredible ease. But here is the problem with those tampon commercials: showcasing women who are happily playing sports or joyfully running around is not an accurate representation of what women actually go through when they have their periods.

If you want a real representation of women on their periods, it would be a picture of a girl curled up in a ball on her couch or bed wearing oversized everything while crying and eating her weight in any and all snack food. Throw in some shots of her vomiting, and you are good to go. While these types of advertisements are definitely not a good marketing strategy for pads, tampons, and other period products, it is still worth mentioning that this is the experience many women face when it is their time of the month.

Another issue with these advertisements is that they perpetuate the idea that periods are something women can just shrug off or ignore, or that it isn't as uncomfortable as these ads would lead someone to believe. This is especially true of working women. Being a woman with a career is already hard enough as it is: with many male-orientated business models, women already feel like they have to work twice as hard as men, and enduring monthly and distracting torment is not exactly going to help them feel like equals among their male counterparts. With the addition of body-crippling cramps into the mix, being a woman in the job force just got a hell of a lot more complicated.

These advertisements also give women a bad rep if they do not feel magically giddy and athletic while on their period. As someone who experiences the extremes of all torturous period symptoms, I have constantly been told by both men and women, "You're just being dramatic," "Suck it up, it's not so bad," and my personal favorite, "Every girl in the world gets their period and can handle their daily lives, why can't you?" Granted, I know that I am far from the easiest person to be around when Mother Nature decides to curse me with her presence (my family and friends have learned to keep a safe distance), but as someone who will literally sit in the fetal position for hours because of the amount of pain I am in, it infuriates me to no end when people do not understand that my period isn't something I can just turn off or ignore altogether.

I'm not suggesting that all tampon advertisements be changed to anything I previously mentioned (although I really hope it's considered), but I do believe that people need to understand the impact that these campaigns have had on our society's views of women on their period. No two women are the same, which means no two women experience their periods in the same way, and they should be treated and represented as such.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

94501
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments