The Moss H. Kendrix Story

The Moss H. Kendrix Story

The Building Blocks of Black America

If you are African-American, and you are an aspiring Public Relations professional like me, you need to know who Moss H. Kendrix, and what he affect he has on African-American PR professionals.

Moss Kendrix attended thee Historical Black Institution, Morehouse College in the mid 1930’s. While obtaining his degree at Morehouse he joined the Alpha Rho chapter of Alpha Phi Alpha Fraternity Inc. He also showed early signs of interest of Mass Communications by joining the Universities newspaper, The Maroon Tiger, where he ultimately became the chief editor. Kednrix also helped to co-found Phi Delta Delta Journalism Society, the sole pioneering African-American Journalism society. Throughout his matriculation at Morehouse he found his passion in Mass Communications that lead to a promising and innovative career. Kednrix is considered to be one of the leading African-American fathers in the field of Mass Communications and Public Relations. He made many contributions to the industry that is still being used to this day. His contributions helped to make strides in the African-American community as well as other ethnic minorities; lastly his contributions have led many companies and brands to embrace Kendrix’s ideas to make currents advances in the field of Mass Communications and Public Relations.

Upon graduating from Morehouse College Kendrix was accepted into Howard University’s Law School in 1939, but decide to gain more work experience. Within gaining more work experience within the year of 1939 he generated the National Negro Newspaper, one of his first contributions to the mass communications industry. This recognition still remains to this day but in the form of Black Press Week, which is observed annually by the National Newspaper Publishers Association formally known as NNPA. Also within the 1939 year he married Dorothy Marie Johnson who attended Spellman College, to the union two sons were born; Moss Kendrix Jr., and Alan Kendrix. Shortly after marriage Kendrix was drafted to the United States Army in 1941, during his time of service he worked for the Treasury Department in the War Finance Office. Within his work travels across the country with African-American celebrities promoting war bonds, and often making an appearance on radio shows for the Columbia Broadcasting System network. In 1944, Kendrix became the director of Public Relations for the Republic of Liberia’s Centennial Celebration.

The Moss Kendrix Organization also came to in the year of 1944, the companies’ moto “What the Public Thinks Counts!” The Moss Kendrix Organization was established in Washington, D.C. The Moss Kendrix Organization was at the helm of several major companies accounts aimed at African-American consumers. Several of the companies that The Moss Kendrix Organization worked with were Carnation, the Nation Dental Association, the National Educational Association, Ford Motor Company, and The Coca-Cola Company. Kendrix also worked with World Wide Developers Conference formally known as WWDC, on a weekly radio program, “Profiles of Our Times.”

During the 1950’s Kendrix went to the corporate offices of Coca-Cola, in Atlanta, Georgia and pitched a proposal on how the company should market and advertise to the African-American community. Since the company was not making a good profit within the south in the African-American communities. By pitching his brilliant ideas to Coca-Cola, Kendrix was hired by the company and worked for them on a retainer. Kendrix became thee first African-American to get hold of a major corporate account.

Kendrix’s Long Living Legacy

Moss Hyles Kendrix is a pioneer not only in the field of public relations but also in the field of mass communications, but he has also left a lasting legacy on African-Americans aspiring to work in the field of public relations. During his lifetime he has created numerous amounts of public relations and advertising campaigns that advocated African-American’s to be perceptible for news media outlets, entertainers, performers and corporate clientele. Like we all know our time here on earth is short Moss Kendrix passed away in December of 1989. His legacy shall continuously inspire those with an aspiration to work in the field of public relations.

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6 Things I Learned My Freshman Year of College

In college you learn something new everyday.

I think we all have a general assumption about what college is going to be like when you start: endless freedom, partying, interesting classes, etc. I think I speak for quite a few college students when I say, college is actually very different than I imagined it to be. That being said, there are a few things (I have learned a lot of things, but these are some of the most important ones) I have learned so far, so I thought I would share.

1. You will miss your family.

Okay, yeah, I know that is kind of a given, but a lot of us get excited to leave the house and live on our own. You don't really realize how much of an impact your family had on your life until you don't live with them anymore. I have always been an independent person, but I cry sometimes because I miss my parents. It happens. It's inevitable, but it happens.

2. Office hours are SO important.

Most of your classes will have about 200 students. so one-on-one time with your professor doesn't happen anymore. You don't have the same relationship with college professors that you had with high school teachers, so it is up to you to create that relationship. You are on your own in college classes. They aren't going to be reminding you that you have something due, so telling you exactly what to study for an exam, so it is up to you.

3. Class is also SO important.

I know it can be tempting to skip classes, especially because a lot of them don't take attendance. Unless you really have to, it is in your best interest to go to class. You (or your parents) are paying for your classes, so try to go to class.

4. Living is expensive.

Now that you have to grocery shop for yourself, buy clothes, and other things you may need, you will probably catch yourself saying things like, "$15 for a shirt? Yeah, maybe if I was rich." One of your biggest excuses to not do something will be "I'm broke."

5. You are never going to feel like you're actually in college.

To this day, I still can't believe I am in college. Life feels so much different during this time and I sometimes have to stop myself and say, "You can do this. You're in college now."

6. Everyone is basically going through the same thing.

Whether you are struggling with a class, homesickness, or something else, we are all in this together. No one is judging you for wearing your pajamas to class because they are probably wearing theirs to. College is way different than high school. It isn't easy for everyone, but we are all working through it.

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My Work. My Grade. Right?

How much of a role should students play in the grading process.

This weeks task, essay. I think to myself, “I have this in the bag.” It’s an opinionated piece where could I possibly go wrong.

“Argument is jaded,” “thesis is not developed enough,” “ideas are too scattered,” “blah blah blah blah blah.” This is not fair. My argument and my thesis represents my individual thoughts and opinions on the issues at hand. How can it possibly be fair for me to be graded on an opinionated assignment.

This weeks task, math exam. I think to myself, ” I do not have this in the bag.” It’s all formulas and problem solving questions that I still have no idea how to do.

“Wrong formula,” “not rounded,” “blah blah blah blah.” This is fair. I didn’t memorize enough of the formulas. I didn’t do enough practice problems.

When it comes to students being involved with the grading process of their individual works, I believe it is important to include their input to some extent. There are subjects such as math, science, and others that do not really require student input. However, topics that could offer a little more involvement are the ones that allow the student to express themselves in a more intimate manner. Essays, arguments, discussions, and presentations should offer more involvement with students due to the fact that they, in my opinion, have no right or wrong answer. There are so many various approaches to every argument and every topic that I believe every student should have a say in the grading process. As long as the student is well prepared and is able to stand for their work, they should be able to have a say in the grading process.

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