Major Fashion Companies Stealing From Indie Designers

Major Fashion Companies Stealing From Indie Designers

Major fashion companies are stealing the work of indie designers and being called out on it.
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Artists work really hard to create what they see in their heads. They spend a lot of time and sometimes money to make their art come to life. To be able to do that is amazing, and I have so much respect for people who can make new things based on an idea. Recently, however, it has been discovered that major fashion companies have been stealing ideas from indie designers. Stealing anything that isn't rightfully yours is horrible, and to then use those stolen items to make money is just downright greedy.

Recently news came out that Tuesday Bassen, an indie designer in Los Angeles, Olivia Mew, creator of Stay Home Club in Canada and Adam Kurtz from New York are all having their work copied and sold. The thieves are fashion companies Zara and River Island and a few more. These companies are stealing indie artists' work and selling it on their own products as if they made the designs up.

The image below shows the original Stay Home Club design on the left and the stolen one on the right. Not only is the one on the right cheap looking, but the company's sewing skills really need some work.

Tuesday Bassen has contacted Zara, and they sent her a letter back saying that because she isn't a major designer that it doesn't matter, basically stating that it’s cool to steal someone's work if they're not famous. Bassen plans to further pursue legal action and copyright her work. Olivia Mew from Stay Home Club does not plan to take legal action because it is so expensive.

The sad part is that these indie artists and small companies don’t have the funds necessary to take on these giant corporations. To companies like Zara, stealing from artists isn't a big deal because they know nothing can be done. There’s clearly no ethical code that matters to them either, because most people don’t steal other people's work. The major companies are not following the rules that the little companies are following, and it’s creating situations like this.

There needs to be more protection for small companies that are creating cool things and allowing artists to create what they want. Copyrighting and hiring lawyers should be made cheaper to allow small companies more options when it comes to protecting their work. As for the major companies, stricter rules for them should be put in place. Along with stricter rules, more research should be done on products before being released. It might be more expensive for the major companies to put out new goods, but they have the money and the consumers to reimburse them.

Art is something that should be encouraged by everyone, including companies. Art is awesome and it brings people together. The idea that major companies are stealing indie artists' designs to sell in order to make money for them is despicable. Hopefully the big companies will realize what they are doing, stop and come up with original designs. Remember that independent artists are important for the community and they need to be supported.

Buy stuff from independent artists and shops. They make rad stuff and it helps promote art.

You can check out more of the stolen work here.

Cover Image Credit: Dazed Digital

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5 Perks Of Having A Long-Distance Best Friend

The best kind of long-distance relationship.
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Sometimes, people get annoyed when girls refer to multiple people as their "best friend," but they don't understand. We have different types of best friends. There's the going out together best friend, the see each other everyday best friend and the constant, low maintenance best friend.

While I'm lucky enough to have two out of the three at the same school as me, my "low maintenance" best friend goes to college six hours from Baton Rouge.

This type of friend is special because no matter how long you go without talking or seeing each other, you're always insanely close. Even though I miss her daily, having a long-distance best friend has its perks. Here are just a few of them...

1. Getting to see each other is a special event.

Sometimes when you see someone all the time, you take that person and their friendship for granted. When you don't get to see one of your favorite people very often, the times when you're together are truly appreciated.

2. You always have someone to give unbiased advice.

This person knows you best, but they probably don't know the people you're telling them about, so they can give you better advice than anyone else.

3. You always have someone to text and FaceTime.

While there may be hundreds of miles between you, they're also just a phone call away. You know they'll always be there for you even when they can't physically be there.

4. You can plan fun trips to visit each other.

When you can visit each other, you get to meet the people you've heard so much about and experience all the places they love. You get to have your own college experience and, sometimes, theirs, too.

5. You know they will always be a part of your life.

If you can survive going to school in different states, you've both proven that your friendship will last forever. You both care enough to make time for the other in the midst of exams, social events, and homework.

The long-distance best friend is a forever friend. While I wish I could see mine more, I wouldn't trade her for anything.

Cover Image Credit: Just For Laughs-Chicago

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It’s Time To Stop Letting Victoria’s Secret Define What Is Beautiful

Glorifying and commodifying a specific type of body on a large-scale is damaging to women everywhere.

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Victoria's Secret is a retailer that thrives off of exclusion and maintains notions of beauty and attractiveness that are no longer as welcomed in the 21st century.

Frankly, capitalism will likely wipe out the brand when people stop buying their lingerie due to lack of support for the company.

That's the beauty of capitalism.

In fact, VS stock, which is now down 40% indicates that this type of change is coming to the lingerie marketplace, where women now value companies that promote bodily diversity and don't shame certain kinds of bodies for not adhering to the beauty standard set by Victoria's Secret.

While Victoria's Secret has increased its diversity throughout the years regarding ethnic backgrounds, the body type represented in the brand is incredibly homogenous.

The models in the show are all runway models outside of the Victoria's Secret show, meaning that they adhere to standard agency requirements. These requirements dictate a female model be at least 5'8 in height, and while weight is not often specified, models are usually between 105-120 pounds.

Any brief exploration into the models on the site will show that their measurements are around 31-34 inches in the bust, with a 22-26 inch waist and 34-36 inch hips. These measurements correspond to sizes 0-2, which are often used as sample sizes for the runway.

This article is not meant to attack their signature model, "Angels." They are beautiful women who fit the needs of the fashion industry they earn a living in. However, they are not the ONLY type of beautiful women to exist.

Further, this article is not meant to denigrate naturally thin individuals. I am a size 0 myself, so many people consider me a "thin" individual.

People might fail to understand why I disapprove of Victoria's Secret as a brand. After all, they cater to individuals with my body type, so what is there for me to complain about?

I don't fit their height requirement, meaning that I could never be one of their esteemed Angels. And you could ask yourself, "so why does that matter?"

The vast majority of women in the United States could never come close to achieving the bodily standards observed in Victoria's Angels that the brand emphasizes.

And which it's important for companies to cater to individual markets to ensure corporate diversity, Victoria's Secret remains a lingerie giant and has a massive ability in dictating national standards of beauty.

They also sell sizes beyond the XS or S displayed in the fashion show, yet fail to include bodies in the show that would fit their M, L, or XL sizes they sell in stores.

The problem with influence and lack representation coupled with their marketing strategy dictates to women that the Angel is the pinnacle of beauty. Therefore by wearing their lingerie, you get to supposedly feel like an Angel in the Victoria's Secret fantasy.

And yet, you don't.

Why?

Because even if you get sucked into their marketing scheme and buy their bras and underwear expecting to feel better about yourself, if you're not absolutely secure and completely love with your body already, you'll just recognize that you will never fit the Angel standard that you feel is expected of you to be considered beautiful.

And that when you look in the mirror, you not looking like an Angel makes you feel like a fraud.

Victoria's Secret further utilizes the term "sexy" often, meaning that wearing their lingerie is supposed to make you attractive and appealing to the opposite sex.

So not only is their brand about idealizing specific types of bodies but commodifying these particular bodies as objects of prime attractiveness to the opposite sex.

There is a consequence of presenting one body type as the most beautiful and categorizing it as incredibly sexy. For women, they risk feeling that a guy seeing them in lingerie will think of them as unattractive since they don't adhere to the epitomized beauty standard so endlessly praised in the media.

Victoria's Secret emphasizes that their show is a "fantasy." This notion of a fantasy can imply that it's not real. However, we as consumers know those models are still real people. And even if they're bronzed, made-up and thrust out onto the runway in perfect lighting, the bodies walking that runway wouldn't be there if Victoria's Secret didn't already consider them perfect before the show.

Further, Ed Razek, the Chief Marketing Officer of Creative Services of L Brands (the company that owns Victoria's Secret) responded to a question concerning bodily diversity in this manner:

"We attempted to do a television special for plus sizes (in 2000). No one had any interest in it, still don't,"

His quote is prime evidence that the minds behind Victoria's Secret do not consider bodies outside their norms interesting, nor beautiful enough to be in the spotlight.

In the eyes of Victoria's Secret, we women who don't fit the Angel model are not valued. We are not, and never will be, as attractive or as sexy since we are not, and cannot become, Angels.


To them, we are just women who chase their notions of beauty and sexiness to try and fulfill our desires to feel that way about ourselves. We remain consumers thinking that someday, maybe we will get close to or achieve that ideal and that wearing their lingerie is somehow a way to get there.

And since the vast majority of women in the United States feel insecure about their bodies, Victoria's Secret capitalizes on women's insecurities.

Brands such as ThirdLove and Savage X Fenty have made efforts to turn lingerie from devices of body standards and external validation to objects worn by women of all backgrounds for support, self-confidence, and comfortability. They've also worked to move the notion of sexiness away from something determined by the opposite sex to instead a feeling one experiences from empowering their own female sexuality.

All in all, you get to decide what companies you support, where to put your money and who you think makes the nicest lingerie.

I, along with many other women, have decided I don't want to spend my money at Victoria's Secret anymore. I've been on too long of a journey of bodily hate and self-destruction, and I feel that it is time for me to move on and surround myself in a social movement that doesn't make me feel less of a woman.

Maybe one day, Victoria's Secret will do someone to cater to the millions of women upturning their noses at their company. And if not, they may have to settle as a smaller, specialty retailer that emphasizes clothing for smaller women.

Regardless, a change in marketing could benefit their sales and stock.

Otherwise, a lot of us women are going to go elsewhere and work to redefine what it means to be beautiful.

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