Juul Is Targeting Pre-Teens, And That's Not Okay
Start writing a post

Juul Is Targeting Pre-Teens, And That's Not Okay

Juul is blatantly advertising to kids through networks such as Nickelodeon, furthering the 'vaping epidemic'.

Juul Is Targeting Pre-Teens, And That's Not Okay
Photo by CDC on Unsplash

In an interview on Jimmy Kimmel Live, Jennifer Lawrence was asked about the performance of her fellow "X-Men Dark Phoenix" cast member, Sophie Turner. Lawrence spoke in awe of Turner, admiring her for her incredibly moving performances. Lawrence was then asked how exactly Sophie Turner had managed to make herself so emotional. Laughing, she stated, "She really was crying because her dialect coach..took her Juul away. She started genuinely tearing up."

Turner is not the only celebrity who can't seem to get enough of the flavored vape pen. Celebs like Leonardo DiCaprio, Bella Hadid, and Khloe Kardashian are all taking part in the latest Juul obsession. With the amount of attention that Juul is earning from big-name celebrities, the company has had to spend less than 2% of its gross income on marketing. But the seemingly small amount Juul uses for advertising makes major impacts.

A lawsuit filed in a Massachusetts Superior Court today claims that Juul's advertisements are being specifically marketed towards children. According to a study published in the British Medical Journal, children between the age of 15 and 17 are sixteen times as likely to become addicted to vaping than adults between the ages of 25 and 34.

The lawsuit reveals that Juul has purchased ad spaces in Cartoon Network, Nickelodeon, Nick Jr., and Seventeen Magazine. The average age of audiences for these companies ranges from 2-17 years old.

Juul is targeting consumers that are proven to have higher addiction rates, are heavily influenced by peers and social media, and will be continual customers. Despite the fact that the use of e-cigarettes is prohibited under the age of 21, teens still manage to purchase Juul sticks by asking someone else to buy them or by using a fake ID. In some cases, Juul vendors don't ask for an ID, as long as the $20 cost of the vape pen is paid.

By the end of 2019, 28% of high school students stated that they had used Juul or that they were persistent users of Juul. It's no surprise that teens are so easily addicted to the flavored e-cigarettes; each Juul pod contains 5% nicotine, which is equal to one pack of cigarettes.

The small shape of Juul sticks allows them to be completely unnoticeable. The appearance of a Juul resembles a USB stick, and while some Juul users customize their vape pens with colors or rhinestones, students who vape in school or around their parents typically leave the small sticks black.

The "Juul pandemic" has been addressed by multiple district courts nationwide, but, until today, had not reached a state Supreme Court. Attorney General Maura Healey of Massachusetts filed the claim today against Juul, keeping the promise she made in 2018 to investigate the company and its ad campaigns.

While the investigation into Juul is reassuring, there are still Juul users under the age of 21. As a result of using Juul, children as young as ten are developing severe nicotine addictions that will cause life-long consequences.

One of the most notable side effects of Juuling is a recent discovery, deemed "popcorn lung", which describes the scarring and narrowing of tissue in small airways of the lungs. Once these airways are damaged, there is no treatment or cure. Symptoms include coughing, wheezing, shortness of breath, and fatigue.

As of February 4, 2020, there have been over sixty Juul-related deaths in the U.S. since the product's rise. In addition, over 2,000 cases of severe lung infections directly related to Juul have arisen nationwide.

The long-term effects of vaping are still unknown, but the numerous deaths and reported infections caused by Juul indicate that current users may experience significant health issues in the near future.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

7 Fun Facts About The Eiffel Tower

The iconic landmark is reinventing itself with a splashy new color.

Eiffel Tower

Soon, the 2024 Summer Olympics are coming to Paris, and the Eiffel Tower will be in the spotlight.

Embedded so much into Paris's identity, the iconic landmark is no stranger to historic events and world-class gatherings over the years. It is sure to shine again.

Keep Reading... Show less

Blue Skies Weren't Always Blue

You don't just start as the person you are meant to be; there is a journey full of ups and downs that mold a person, so this is my journey.

Blue Skies Weren't Always Blue

Overall I'd love to say I grew up a happy overly enthusiastic child that was taught to love herself and be loved by everyone else, but I can't say that and I never will. My smile wasn't always as bright as it is today, but this is the story behind my smile, the story about how I got here to the happiest place I'll ever be. I'll begin at freshman year of high school.

Keep Reading... Show less

The Heart Wants what the Heart Wants

Just remember sometimes it is gonna hurt, whether we want it to or not!

The Heart Wants what the Heart Wants
Where to start...... Let me start with the cliche that life throws us curveballs and what we do with it is what counts.

One day he walked into my life. UNEXPECTED! And one day he walked out!

Keep Reading... Show less
Content Inspiration

Top 3 Response Articles of This Week

See which conversations rose to the top on Odyssey this week!


New response writers means exciting new conversations on Odyssey! We're proud to spotlight our talented creators and the topics that matter most to them. Here are the top three response articles of last week:

Keep Reading... Show less

Heart on a Wet Sleeve

No one prepares you for the honeymoon phase wearing off

Heart on a Wet Sleeve

Let's start off with the simple fact that God made everyone differently. That statement could not be more evident. We try to embrace our differences and set ourselves apart from the rest of the world. What that doesn't prepare us for is when we yearn for a characteristic of someone else. For example, have you ever met someone who can experience this great heart ache and hardly shed a tear? This person just had their heart ripped out and they find a way to carry themselves through it with great composure. Well, not all of us have that desirable trait. Some of us wear our hearts on our wet sleeves. When a person has their heart on their sleeve, it can be viewed as a good thing, that the individual isn't shallow. However,

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments