Juicy Couture Making A Come Back
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Juicy Couture Making A Come Back


Juicy Couture Making A Come Back

Another trend from the ’90s has made its way back into fashion — the velvet track suit! It was only a matter of time until Juicy Couture tracksuits were back in the spotlight of the paparazzi and celebrity endorsement.

Back in the days, Perez Hilton would post daily pictures of Hollywood socialites in velour tracksuits, a Starbucks in one hand and a chihuahua in the other. At Britney Spears' wedding to Kevin Federline in 2004 the guests changed into matching pink and white tracksuits, personalized with 'maids' (for the girls) and 'pimps' (for the boys) etched onto the back of their hoodies.

Nowadays, celebrities in tracksuits usually means a Lululemon/ Adidas look accessorised with a protein shake. A tracksuit with a J zipper was the ultimate downtime uniform for celebrities.

In March Juicy Couture collaborated with Bloomingdale's to launch a capsule line of tracksuits in seven colors. Bloomingdale's vice-chairman Frank Doroff told WWD that Juicy Couture is even more relevant now than it was ten years ago. "Juicy was the originator of athleisure," he said, "a trend that resonates with our customers and has a strong presence in our fall 2016 assortment."

"Current fashion trends are about elevating casual sportswear...and velour is velvet's casual antidote," operating vice president and fashion director of ready-to-wear Brooke Jaffe elaborated.

The Bloomingdale's collection will feature four separates for both women and girls in the brand's classic colors, including pitch black, golden camel, dragonfruit, and whisper pink. You can choose from a slim-fitted hoodie or a stand-collar jacket for $108 and slim fit or flare-legged pants for $88. If you plan on inducting your daughter or younger sibling into the club, prices for the girls collection range from $52 to $58 for a pair of pants and from $62 to $68 for jackets, depending on size.

The capsule could signal a comeback for the Juicy Couture brand, which closed all of its boutiques in the U.S. in 2014, four years after founders Pamela Skaist-Levy and Gela Nash-Taylor (now of Pam & Gela) sold the brand.

Even Paris Hilton’s Juicy Couture’s velour tracksuit has made a comeback in bright pink, of course.

“I love my Juicy Couture sweats. I know they were out for a while but I never stopped wearing them,” Hilton said. “It’s the most comfortable outfit to wear on a plane.

“And I love that that’s coming back.”

In case you need some ideas how this look can be worn, take a look at these throwbacks:

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