Is A.I. Changing Online Behavior? SEO Marketing Expert Darren Dunner Weighs In
Start writing a post

Is A.I. Changing Online Behavior? SEO Marketing Expert Darren Dunner Weighs In

SEO Marketing

Is A.I. Changing Online Behavior? SEO Marketing Expert Darren Dunner Weighs In

The impact of A.I. on online behavior is a hotly debated topic. Some commentators claim that artificial intelligence is dramatically reshaping how people interact with technology. Elsewhere, others suggest that the impact is less dramatic.

SEO marketing expert Darren Dunner weighs in as he examines just some of the numerous behavioral changes wrought by A.I. so far.

A.I. Pertaining to Online Behavior

So, what is A.I. as it pertains to online behavior? In the simplest sense, A.I. or artificial intelligence and the technology behind it centers upon the development of specific software.

This software can perform tasks traditionally requiring human intelligence. Thus far, businesses and other organizations have used A.I. chiefly to automate processes, analyze data, and generate recommendations across e-commerce websites and other platforms. Software companies have also deployed similar technology in various additional manners.

For example, automatic customer service chatbots, including within e-commerce, and facial recognition algorithms on social media and elsewhere. In the first of these instances, automated chatbots represent just one of the growing number of ways that A.I. is changing people's online behavior. There's no doubt, then, about its impact.

But how dramatic is it?

Incremental Rather Than Revolutionary

According to Darren Dunner, it's essential to realize that much of the impact of online-focused A.I. has been incremental rather than strictly revolutionary to date. Take the A.I.-driven chatbots that have become increasingly common in customer service. Despite their increasing prevalence, they have generally served to augment, rather than replace, human customer service agents.

At the same time, A.I.-driven recommendation tools have become a standard part of the online experience, from e-commerce websites to streaming services. That said, neither these nor other pieces of A.I. have fundamentally changed how people interact online on a personal level.

So, while A.I. technology is altering online behavior, it has yet to revolutionize it completely.

A.I. No Longer Constrained by Limitations

That is, perhaps, until now. Until recently, A.I. has had a limited impact on most people's online behavior. That's due to its restricted scope and capabilities. Now, though, A.I. systems are closer than ever to replicating the full range of human behaviors.

The result? The result is that existing limitations will no longer constrain the impact of A.I. systems on people's online activities. Previously, A.I.'s effects on online behavior haven't extended far beyond the content people consume and the technologies they use.

Interactions Between Consumers and Retailers

With advances in the field coming thick and fast, A.I. is set to rapidly change the digital landscape. Most notably, that includes how people interact with one another online. And where one-to-one interactions begin to change, so do interactions between consumers and retailers – a key point for SEO marketing expert Darren Dunner.

The expert suggests that while people have commonly been oblivious to the changes A.I. has shaped within their online behavior in the past, they're becoming increasingly aware today. For example, many are only now beginning to recognize the presence of A.I.-driven tools and their impact on their online experiences.

New Marketing Perspectives

For the most part, A.I.-led changes in people's online experiences have been subtle. But as A.I. technology advances, its impact on online behavior across the board is set to become more and more pronounced. In the coming years, A.I. technology will touch almost every aspect of people's lives lived on the web.

As a result, from a marketing perspective, capitalizing on artificial intelligence is essential. That's true for businesses of all shapes and sizes. Accordingly, and with more widespread capitalization, the potential growth trajectory for A.I. regarding changing people's online behavior is likely limitless. Read more.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less
Lots of people sat on the cinema wearing 3D glasses

Ever wonder what your friend meant when they started babbling about you taking their stapler? Or how whenever you ask your friend for a favor they respond with "As You Wish?" Are you looking for new and creative ways to insult your friends?

Well, look no further. Here is a list of 70 of the most quotable movies of all time. Here you will find answers to your questions along with a multitude of other things such as; new insults for your friends, interesting characters, fantastic story lines, and of course quotes to log into your mind for future use.

Keep Reading...Show less
New Year Resolutions

It's 2024! You drank champagne, you wore funny glasses, and you watched the ball drop as you sang the night away with your best friends and family. What comes next you may ask? Sadly you will have to return to the real world full of work and school and paying bills. "Ah! But I have my New Year's Resolutions!"- you may say. But most of them are 100% complete cliches that you won't hold on to. Here is a list of those things you hear all around the world.

Keep Reading...Show less

The Ultimate Birthday: Unveiling the Perfect Day to Celebrate!

Let's be real, the day your birthday falls on could really make or break it.

​different color birthday candles on a cake
Blacksburg Children's Museum

You heard it here first: birthdays in college are some of the best days of your four years. For one day annually, you get to forget about your identity as a stressed, broke, and overworked student, and take the time to celebrate. You can throw your responsibilities for a day, use your one skip in that class you hate, receive kind cards and gifts from loved ones and just enjoy yourself.

Keep Reading...Show less

Unleash Inspiration: 15 Relatable Disney Lyrics!

Leave it to Disney to write lyrics that kids of all ages can relate to.

The 15 most inspiring Disney songs

Disney songs are some of the most relatable and inspiring songs not only because of the lovable characters who sing them, but also because of their well-written song lyrics. While some lyrics make more sense with knowledge of the movie's story line that they were written for, other Disney lyrics are very relatable and inspiring for any listener.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments