How To Write News Content That People Care About
Start writing a post

How To Write News Content That People Care About

Your audience doesn't want the facts and figures. They want to connect with you.

459
How To Write News Content That People Care About
mediashift.org

Creating content about trending and news-related topics is so difficult because these topics are always the ones that get covered the most. Every media outlet out there hops on the bandwagon as the next fashion trend or latest development in the White House starts making headlines.

So, how do you stand out?

Odyssey is not a place readers normally go for news content because they're used to getting that from the big-name, traditional media outlets with established reputations for great news content.

But you have an advantage that journalists at The New York Times and Politico don't have. You're relatable.

When you see a story from The New York Times on social media and start reading, it's not because you identify with the author. You probably won't even read the byline, because you don't care who wrote it. It's from The New York Times. You know it's going to be a high-quality piece of content.

You can create great news or trend-related content, but you can't write like a reporter and expect to see a lot of engagement.

You have to tell your story from your perspective, and your perspective needs to be the cornerstone of the story itself.

Example: Imagine that you're a college student, raised in the United States, who is a child of immigrants. You want to create something about Trump's immigration policy. You can write a brilliant article about this issue, but if you don't speak to how your identity as the child of immigrants is affected, you aren't using your unique perspective to make the content stand out.

Your audience wants to connect with you, not learn the ins and outs of Trump's immigration plan.

More Examples:

Covering trending topics and national news through the lens of your unique perspective will capture your reader's attention and give people who identify with you a reason to click on (and read) your content.

Don't forget about your local community, either. In some cases, our creators have broken local news stories that then get picked up by larger outlets.

Claire at the University of New Hampshire took issue with her university spending the $1M gift of a deceased alum on a new football scoreboard when his passion and vocation was for the school library.

Tiffany at Murfreesboro, TN pointed out the hypocrisy of her local mall setting up a play area for children, but enforcing security rules that required parents to keep their children quiet while in these play areas.

The formula for a brilliant piece of news or trend-related content goes like this:

1. First, pick a topic that you're interested in creating content about. It could be something that happened in the news, politics, pop culture, anything that people are currently buzzing about on social media.

2. Next, draw overlap between your topic of choice and how you or people like you are affected by it.

3. Give your reader a very brief overview of the topic at hand, and then dive into what it means to your target audience. This should be the focus of your content. The "what" is necessary, but this should never be your focus. You need to focus on the "why" people should care, and "how" it affects the people you want to reach.

From Your Site Articles
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

46615
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

120116
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments