I’ve been following Casey for almost a year. I first started by devouring his unique short videos such as this Nike commercial "Make it Count":

And then by watching his daily vlogs. Casey makes a movie every single day.

There is no pre production, it’s more a stream of consciousness laid out to his hundreds of thousands of viewers through DSLRs, drones, and Final Cut montages. And let me tell you, Casey Neistat has a fascinating consciousness. His approach to life and work ethic are not only interesting to watch as entertainment, but extremely inspiring.

The expression “living life to the fullest” doesn’t really start to describe his philosophy of life. Casey runs a fully operational and successful start up application named Beme, gives talks all over the world AND creates vlogs, leaving little room for sleep. He lives an incredibly exciting life, and happens to film all of it. For our enjoyment.

Amongst the thousands of vloggers and daily creators on Youtube, Casey stands out in a couple ways. First, every single day tells a story. Whether he is building a rig, visiting a foreign place in an exotic country or recounting a personal anecdote or experience, Casey gives viewers a reason to come back every single day for more stories. Second, Casey has the latest gear and does not hesitate to invest in anything that will make the vlog's production value increase. He includes a myriad of cameras, DJI drones, iPhone timelapses, 360 degree rigs and GoPros in each video, and has coined the now iconic gorilla tripod selfie apparatus. Lastly, probably the most important way in which he separates himself from other creators, is his complete disregard for gear in the traditional sense of the term. He privileges story and efficiency above everything, leaving aside expensive cameras and equipment. All to facilitate a certain kind of filmmaking.

Casey Neistat manages to capture his daily life, leaving in the goods and the bads, the small details, the hyper accelerated streets of New York, creating a bigger world, his kind of gigantic microcosm. By creating ultra realistic movies, without exaggerated color correction or grading, leaving the full frame in the final export and through his mundane but expert cutting style, he immerses the viewer into his own world, inviting everyone to watch and be a part of his journey.

Every person that watches Casey Neistat takes something different out of his content. And that’s beautiful. He caters to millions of people who gravitate to his stylistic vlogs and delivers, every single day. Changing YouTube and online content, forever.