Remember Hello Kitty? The blank-faced, yet pristinely adorable white cat with a hair bow who has been taking the merchandise industry by a storm since she arrived in 1974? Well, her parent company Sanrio has done it again. In 2013 they created 'Gudetama' a character that is in fact a lazy egg yolk — playing off of the Japanese phrase 'gude gude' which means "lazy" or "lacking spunk" and the word for egg 'tamago.'

Yes, gudetama is an egg yolk with legs.

Is it a he or a she? Do we care? But golly, gudetama is not having the Monday morning. Or any morning for that matter.

You can find gudetama lounging on bread (psst gudetama is a side sleeper).

Or chilling in a bowl of miso soup.

Gudetama does more than lounge around. My friend took one look at gudetama's yellow, resigned face and said, 'It's not cute, but it's compelling' and for what reason?

Perhaps it is because gudetama is completely unabashed in its lazy, lounging nature: completely at home in its body.

Gudetama takes time to imagine a more glamorous plate of existence.

But also has moments of, dare I say, vulnerability?

It is hard to find safe space.

For the world is a dangerous place for an egg.

"It's AN EGG for crying out loud! Doesn't that mean . . . well?" Well, yes.

It is with splash of resignation, a consistency of laziness and a pinch of sass that gudetama perpetually waits for the inevitable.

Yet, this does not seem to bother gudetama who is always keeping things on the sunny side up!