Society is flooded with social interaction options. You can swipe right, like, retweet, snap...the list goes on. Really, you aren't able to go to sleep at night without checking off all your feeds from the never-ending media list. Yet there is still loneliness present in our world.

This issue is easily observed amongst the college demographic, as changes occur within these individuals' lives on a daily basis. There is separation, confusion, and a desperate need for community that other social media has yet to provide.

Grand Canyon University student, Enrico Sanchez, recognized this problem as he entered this demographic. After observing how isolation quickly crept into the lives of his peers, he decided that a service was needed. Thus, The Huub was born.

The Huub is the newest social media option available to college students. Upon creating an account, individuals are guided through a simple profile process -- they are required to use their college email address as to assure validity and can fill in fields related to their degree program, graduation year, and a plethora of interests. Those interests are split into every activity students may enjoy -- athletes, bookworms and foodies alike will be able to express who they are through the interests they check off.

After a profile has been created, the site uses the checked interests to match users with others in their community that have common interests. These matches are easily accessed under a separate tab for the individual to go through at their convenience -- the "friender" section according to Marketing Manager, Josh Aldrich.

Other features of the app include its "Corner Store" for students to sell items, groups for specified purposes (where was the "Homework" group when I was a freshman?), and the ability to post "Huubdates" to a mass wall in 200 characters or less.

Sanchez launched The Huub on March 9th, 2017 and currently has 300 Grand Canyon students using the site, with more students joining daily. He plans to take The Huub to the University of New Mexico and the University of Arizona next. Confident in the site's ability to catch on, Sanchez looks forward to watching communities grow stronger with The Huub's help.

The Huub uses the technologies that college students have proven to love - the conciseness of Twitter, the match system of Tinder, the group option of Facebook - to provide for a need that these students have. While many students put on a brave face, sometimes you just really need a friend to go see the new Marvel movie with. The Huub allows you to find that new friend - heck, the site will probably match you with them before the movie's premiere.

There is no need to feel alone when there are good pals available on the campus you call home. The Huub makes those pals easier to find, bettering individuals' community awareness, connection, and college experience.