9 Benefits of Facebook Marketing for Your Business
Start writing a post

9 Benefits of Facebook Marketing for Your Business

Facebook Marketing

9 Benefits of Facebook Marketing for Your Business

Are you adamant that social media marketing doesn't produce results? Is it possible that Facebook advertising doesn't work due to the evolution of social media platforms?

But you might be mistaken. Here are 9 reasons Facebook Ads should be part of your marketing mix.

Reach large audiences

Facebook is the most used social media platform by advertisers. According to a study, Facebook had more than 2.6 billion users in July 2020. It is more than any social network platform and could surpass Google search users.

Facebook's audience covers many demographic groups. The most active Facebook users are those in their older years.

Harmonization with both B2C and B2B companies

Unlike what you might have heard, B2C companies cannot use Facebook advertising. B2B Facebook campaigns are a success story that will amaze you. Facebook is used more by business decision-makers than any other platform. 74%.

B2B is highly competitive. B2B marketers need to be aggressive when using Facebook. It's easy to forget that B2B targets are still people even after they leave the office.

There are many ways to engage in full-funnel targeted engagement

Perhaps of all digital platforms, Facebook is the one that best serves users at each stage of their engagement journey.

It is helpful for users in the initial stages of the funnel who are browsing casually and beginning to research. Sponsored Facebook Stories and video ads are great ways of getting someone's attention without being too direct.


While some programmatic networks might offer similar audience targeting capabilities as Facebook, Facebook's reach remains quite clear.

You can give your audience the ability to choose their target audience. It gives you a lot of control.

Psychographic targeting

Facebook's targeting capabilities go beyond demographics. Predicting a person's purchasing habits and lifestyle is becoming less important than in the past.

Facebook's targeting capabilities allow targeting various lifestyle characteristics, such as hobbies, life events, and behaviors.

Competitors target

There aren't many options that allow you to target your competitors' audience. This information is based on user-reported data. It may not reflect current information as it depends on when the user updated their settings.

Even though this strategy is not very effective, it can still be helpful, mainly if used on a large scale. You can reach thousands of people quickly by creating a customized audience that includes users interested in more than 20 brands.

There are many formats for ad creation

Facebook's 10 Facebook Ad formats are the most popular on social media platforms. There are many options available for each stage in the target market funnel. Video and image ads are the most common.

It is essential to know that almost all ad formats contain text and visual elements. It allows you to showcase and describe your company.

However, user-generated content is natural, and people are less likely to be defensive if viewed.

Drive traffic directly to your website

As mentioned above, many of Facebook's Adoptions allow you to drive referral traffic to your website.

Facebook is a top-rated social network. Users open it to browse its content. Your ad should be engaging and relevant. Users will click on your link from Facebook.

Measurable performance

Facebook allows you to report multiple metrics, even though it may seem obvious. You can use many metrics depending on your ad format.

Facebook, however, relies on your pixels for optimizing campaigns automatically. Without it, Facebook can't focus on the user profiles that convert most and will continue to serve ads to the same users throughout a campaign.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

New England Summers Are The BEST Summers

Why you should spend your next summer in New England.

Marconi Beach

Three years ago, I chose to attend college in Philadelphia, approximately 360 miles away from my small town in New Hampshire. I have learned many valuable lessons away from home, and have thoroughly enjoyed my time spent in Pennsylvania. One thing that my experience has taught me, however, is that it is absolutely impossible to beat a New England summer.

Keep Reading...Show less

Fibonacci Sequence Examples: 7 Beautiful Instances In Nature

Nature is beautiful (and so is math). The last one will blow your mind.

illustration of the fibonacci sequence

Yes, the math major is doing a math-related post. What are the odds? I'll have to calculate it later. Many people have probably learned about the Fibonacci sequence in their high school math classes. However, I thought I would just refresh everyone's memories and show how math can be beautiful and apply to physical things everywhere around us with stunning examples.

Keep Reading...Show less
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments