Why Dunkin' Donuts Should Pay Its New England Customers
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Why Dunkin' Donuts Should Pay Its New England Customers

New England runs on Dunkin'

Why Dunkin' Donuts Should Pay Its New England Customers

It is no secret that New Englanders love Dunkin' Donuts. Coming from Pennsylvania, I grew up having heard Dunkin' was big in New England, but I did not realize to what extent until I went to college and met people from Massachusetts and Rhode Island.

In my town I think it's fair to say most of the residents choose Starbucks, and we definitely have more Starbucks than Dunkin' Donuts. Dunkin' is even a little foreign to me. I always thought of it as a gas station, like how people from New England think of Wawa. I love Wawa, they love Dunkin' Donuts, and none of us understand the other person's infatuation. However, today, home for the summer from school, I passed a Dunkin' and found myself craving a "small extra, extra" as the New Englanders call it. (It means a small drink with extra sugar and extra cream). Could it be that my time spent with my New England native friends has changed me into a Dunkin' Donuts lover? Honestly, maybe.

New England natives (or at least the ones I know) talk about Dunkin' Donuts coffee a lot, and like to go there often. They also talk about how the Dunkin' Donuts are faster and better in New England and throw in terminology like a "small extra, extra" that really throws me for a loop. I guess it's comparable to how Starbucks calls its small, medium, and large sizes tall, grande, and venti, respectively.

Now let's remember, New Englanders pay Dunkin' Donuts for coffee. I know, I know -- duh, of course, they do -- that's how business works. But think about this: New Englanders are Dunkin' Donuts best advertisements. I thought of Dunkin' Donuts as a gas station before I met my Dunkin'-loving friends, and now I consider going there over Starbucks. I rarely see a Dunkin' Donuts advertisement, and if I do it never sways me to want to go there. A picture of a cup of coffee does not mean anything because I still go get coffee that looks just like that at a different coffee shop, but the praise Dunkin' Donuts gets from its New England customers, now that's a game changer.

Why do New Englanders love Dunkin' Donuts? This article from Boston Magazine quotes Dunkin' employees and customers saying they think of Dunkin' as their local coffee shop, not a franchise. New England Dunkin' Donuts coffee drinkers are able to share this local coffee vibes with others as they experience Dunkin' in other parts of America.

Dunkin' Donuts has a sweet deal basically being paid by New Englanders for them to advertise. Really, Dunkin' should pay its New England customers, or at least hire a few of them to head marketing team, because they do the job right.

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