Everyone’s favorite political talking point: Donald Trump. Whether the outlandish comments, complete disregard for the truth, or his apparent lead in most recent polls, Donald Trump isn’t someone who wants to go unnoticed.

Glancing briefly at Trump’s history, though, it doesn’t seem like he’s a consistent pundit as he portrays himself.

In a recurring attempt to out-do himself, The Donald has mastered the art of political metamorphosis. Witnessed by many during Mitt Romney’s 2012 campaign, though to a lesser degree, the flip-flop technique has been deployed in full force by Trump. This technique has proven so brutally effective against the media that Americans have actually bought into Trump’s mumbo jumbo.

In under 10 years, Donald Trump has gone from a left-leaning, registered Democrat to a gun-loving, tax cutting conservative. In 2001, he registered as a Democrat. Just eight years later, though, he changed his party affiliation to Republican.

But, fine, people’s sentiments can change and can do so quickly, right? Sure, but Trump’s case doesn’t exactly signify a mere change of heart.

What’s happened is a complete turn-around in the way Trump identifies freedom and liberty. In 1999, he stated that he was “very pro-choice.” He went on to add that he hated “the concept of abortion,” but, nonetheless believed “in choice.”

Yet, in January of this year, Trump said, “I’m pro-life and I have been pro-life.” A change of heart on certain issues is fine, but denying former sentiments can be dangerous to the integrity of a politician.

With this case especially, a flip-flop is much more than a change of opinion in regards to one specific issue. Doubling back on an issue of women’s choice indicates that Trump has shifted how he sees personal freedom and responsibility, which extends far beyond the abortion debate.

These position re-dos go far past this issue, too. In 2000, in his book "The America We Deserve," he expressed support for a ban on assault weapons, and also believed in the effectiveness of longer waiting periods and more prerequisites before authorizing someone to own a firearm. Now, speaking at an NRA conference, he said, if he became president, “The 2nd amendment will be totally protected.” He went on to explain that he did not support background checks, nor did he believe in their effectiveness.

The same trend can be seen within healthcare. Trump formerly advocated for a single-payer insurance plan, a definite liberal position. In "The America We Deserve," he stated that, “We must not allow citizens with medical problems to go untreated because of financial problems or red tape.”

Ever since 2011, however, he has fought to repeal Obamacare and has advocated for private insurance. At the Conservative Action Political Conference in 2011, Trump explained that he would “Fight to end Obamacare and replace it with something that makes sense for people in business and not bankrupt the country.”

Truly, the Trump campaign is nothing more than hullabaloo intended to pull conservatives farther right and pressure them to take positions on controversial issues. He’s a billionaire business man, after all, and he uses that allure to get away with grandiose statements and complete reversals in rhetoric. Trump’s campaign has drawn a lot of support and attention already, but it will be pushed under the rug when it comes time for conservatives to get serious, just as his teases were in 2008 and 2012.