How To Create A Photography Website

6 Steps To Creating A Professional Photography Website

6 things every professional photographer should include in their website!


A photographer's website is like a virtual storefront. It provides prospective clients with all the information they need to hire you. It should be easy to navigate and comprehensive. Your website is one of the strongest marketing tools you have because you have complete control over its appearance and contents.

Photographer jargon can be confusing and starting a website can seem like a daunting task so today I'm here to make it simpler! I'll be discussing 6 key components / pages of a professional photography website and why they're important.

6 Photography Website Must Have's Grace Jicha Photography

1. Home / Welcome

Grace Jicha Photography

Your home page is the first thing a client will see which means it should absolutely be the strongest piece of your site. Clients hire you for your photography style, therefore a home page should showcase some of your best work whether it's one large photo, a gallery or a slideshow. It should also provide a short "about me" portion and a headshot with an invitation/link to view your "about" page.

2. About Me

Grace Jicha Photography

An "about me" page is crucial. Your photography brand mainly consists of two components: your photos and you as a person. Clients want to know they're hiring someone who will make their photoshoot experience a blast even it they've never been in front of the lens. Take this opportunity to market yourself and stand out to a client. Ensure them that you'll make them feel comfortable and the shoot will be relaxed and fun!

Your about me page should include the following:

  • Your first and last name
  • Location
  • The type of photography you specialize in
  • A little bit about your photography journey

Another important thing about your photography page is making it about your client. Instead of saying "I love capturing people's stories," say, "I am passionate about capturing your story." You are offering a service and your top priority should be the happiness of your clients. Let them know that you're putting them first and you value the chance to be a part of capturing their special moments!

3. Portfolio

Grace Jicha Photography

Your portfolio is a collection of photos that exhibit your best work. You should not include more than one photo per session, and a good rule of thumb is to keep your portfolio collectively between 10-15 photos.

Your portfolio page should be cohesive. It should reflect a consistent style throughout your work. This doesn't mean you have to throw the same preset on every photo, or include all headshots with the same poses. Simply focus on your portfolio being both well rounded and staying consistent in both the quality and style of your work.

The hardest part about the portfolio page is actually building a portfolio. As a beginner the best thing you can do is offer free shoots to friends, family or people who are interested in modeling. Be sure to specify that you are doing portfolio building shoots for a limited time so that when you have a solid portfolio and have built your skills, you can begin charging.

*You also have the option to display full photo galleries of sessions instead of showing a select 10-15 photos. I chose to do both on my website so clients can view a collection of my best work or browse my session galleries.

4. Contact

Grace Jicha Photography

The contact page of your website is a direct line of communication between you and your clients. This page should include your first and last name, even if it's the name of your business. It may seem like a small detail and it's often overlooked but it is essential. Your contact page should be easy to find and navigate. It should include a contact form that is linked directly to your business email to make inquiries easy for prospective clients. Be sure to test this feature out to make sure you're receiving every message! I also like to include my social media links and email address.

5. Pricing

Grace Jicha Photography

The necessity of a pricing page has been debated among photographers but I choose to include it. To me, a pricing page is a must have. Pricing pages don't have to state your exact prices, in fact it may be better if they didn't. Instead you have the option to list your starting rates for services.

Example: "Portrait Sessions | Starting at $100"

(A $100 portrait session may be your mini session and the rates increase from there.)

I find that having a pricing page helps weed out the clients who will try to talk you down on pricing. It helps to ensure that the people who are hiring you are prepared to pay for your work at the price you've set because they value it.

6. Social Links

Grace Jicha Photography

In the footer of my website page (similar to the header but it's the bottom portion that appears on every page) I include the following links to my social sites: Instagram, Facebook, Youtube and LinkedIn. This makes it easy for clients to connect with you and can increase your social media presence.

So, there you have it! 6 key components of a photography website. Just remember: consistency, easy accessibility and making it all about your client!

Popular Right Now

10 VSCO Presets That Make You Look Tan As All Heck

Because come on, we can't all be sun kissed while also working 40 hours a week.


I don't know about you, but I cannot seem to get to the golden shade that I so desperately want. Think I'm silly all you want, but being tan makes me more confident. Now, working 40 hours a week, during prime sun hours doesn't exactly help this dilemma, so I have taken the matter into my own hands. These are a few of the VSCO Filter pre-sets that make me feel just as sun-kissed and stunning as I aspire to be, from the comfort of my cubicle.

1. E8 +8, Contrast +1, Temperature -1, Saturation -1, H. Tint Magenta +3

2. HB2 +7, Contrast -1, Exposure -1, Temperature +0.5, Saturation +1, Fade +1.5, Grain +4

3. C8 +12, Exposure -2, Saturation -2/+2, Grain +3 (Optional)

4. C1 +12, Fade +4, Contrast +2, Exposure +2, Saturation -2, Tint +3

5. A4 +7, Exposure -2, Contrast +1.7, Temperature +1.7, Tint +1.0, Saturation -2.0, Skin tone -1.0

6. M3 +12, Temperature -1, Contrast +2, Saturation -1/+1

7. E3 +12, Temperature -1, Saturation -2, Skin -2

8. HB1 +8, Exposure -1, Temperature -1

9. C1 +12, Exposure -1, Contrast +2, Temperature +2, Saturation -2, Skin Tone -3

10. G1 +8, Exposure -2, Contrast +2, Saturation +2, Temperature -1, Fade +2

Cover Image Credit:

Erika Glover

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What Photography Means To Me

Every photo has a story. A story that leads to a specific place. At least that is the way I look at it.


These days, social media has given everyone an equal chance to show off their pictures and their perspective of life through a simple click of a button. Then there are the mobile editing apps that many users to edit those photos to enhance the image or create a consistent theme or aesthetic for their Instagram feed. It seems to be about being like everyone else or making it look like your life is bright, fun, and a ray of sunshine that others wish they had. It has become a way to mask reality and fix the errors in life so no one can see the real you.

Now, I'm not saying everyone is like this, but I have definitely seen this while scrolling through the many pictures on my feed, feeling as though I am seeing the same thing over and over again. Noticing while people are trying to be like everyone else, they are losing sight of who they are outside of social media. There is no app for covering up reality. We must learn how to enjoy our raw and unique lifestyles when we take pictures. Knowing you are special, unique, and accepting where you are at instead of trying to fake like life is a daisy, makes you stand out from everyone else. Anyone can pretend to be okay, but what about being able to recognize life is tough but even in a blank stare, there is beauty.

I have been taking pictures of myself for almost a year now and I have truly come a long way. For such a long time I hated being in front of the camera and it was very hard for me to smile or even act like I wanted to be in the picture. It had nothing to do with anyone else, but for me it was about the fact that I believed I looked ugly. I just didn't want to see my face in a picture. I was so embarrassed by my skin and teeth that in every picture I just looked really uncomfortable or just angry.

This lasted up until last year around this time. I realized that I was more than my skin and my teeth. I believed that I was beautiful. So I just decided to start forcing myself to be in front of the camera. Being in front of the camera gives you the opportunity to be confident in yourself and that doesn't mean show more skin, or have a gigantic smile in every single one. Confidence in a picture can be captured no matter what you look like or what is happening in the photo. You, being the subject, allowing your inner beauty to be captured will shine through any blank stare or what you may think is boring. Being behind the camera has wonders of its own.

Learning the ins and outs of a camera to then gain the ability to understand how to take a picture with a story in mind changed my who perspective on what it means to be a photographer. When going through my Instagram feed (@mya.wea), starting from the bottom leading to the top, you will notice the difference in the images. You'll see where I was taking pictures to recreate someone else's picture or what I consider a story to make it my own and gain as many likes and followers like them. It leads to comparing myself and wishing I had their life until I approached the camera as a challenge to capture my life in one picture.

No one can have my life because my life is mine and unique to me. So, taking pictures with my life as inspiration, changed everything about my images. When I take pictures of myself or others, my ultimate goal is to expose the genuine beauty of reality. Whether it is a sad or happy picture, they each have their own raw reality that can be seen as beautiful.

My life may not be the most exciting or adventurous but it isn't about measuring up to what I think society would like. Photography for me is a way for me to allow people to see my life and my story one frame at a time.

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