Why Charity:Water Is Groundbreaking
Start writing a post
Lifestyle

Why Charity:Water Is Groundbreaking

The new standard for NPOs.

20
Why Charity:Water Is Groundbreaking
The Founder

Last weekend, a friend and I made our way down to Brookfield place, a mall situated under the shadow of the new One World Trade Center. This mall has stores like Prada, Kate Spade, and Louis Vuitton, but that’s not what we were there for. Nope, we came for one simple reason: helping end the water crisis.

Charity:Water is a nonprofit organization whose mission is to eradicate the human water crisis through various methods including providing filtration or drilling for wells in impoverished places. We were at Brookfield place because they had created an exhibition where people could really encounter the water crisis first hand, in virtual reality. We put on our VR headsets and entered into the story of Selam, a 13-year-old girl who has been impacted by the water crisis. Instead of being able to invest in her own education, which is her passion, Selam has to work all day getting water, as well as assisting in her family's daily tasks. In the end, we see the beautiful impact a Charity:Water well has on her entire community, improving social and health conditions.

Charity:Water is groundbreaking (pun very intended) because of their structure. A big question that has arisen the past couple of years is how credible the charity is. How much of my money is going into the pockets of corporate as opposed to the cause I’m trying to help? Charity:Water runs differently because 100% of donated funds go to water causes, always. Their overhead came from a different set of donors.

Charity:Water is part of a myriad of “fashionable” NPOs, where they run it like an actual business, realizing the importance of how they present themselves through advertising, media, and grassroots. One of the first examples we see of this is Invisible Children in their campaign Kony 2012. They utilized YouTube and media as a platform to extend their reach, and broadened their influence by being interactive, having supporters print out posters and post them around cities to bring awareness to the atrocities of the Lord's Resistance Army in the aftermath of the Rwandan Genocide. Since, dozens of other nonprofits have risen that sell products to raise charitable funds. Now, with a new source of communal investment called crowdfunding, people are able to become a part of even more instances of progress or assist those in need.

With so many avenues to make a change in the world, Charity:Water sticks out in its credibility. Their main avenue of funding is flat donation, and they don’t broadcast emotionally charged ads to manipulate your emotions (cue Sarah McLachlan music). What they do that is successful is inform the public of the need, and allow it to be filled.

Because of the clear need that this organization presents, and because of their integrity, I have decided to donate my 19th birthday to Charity:Water. Please consider donating to the link below! https://my.charitywater.org/marcus-clarke
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

Holidays With the Family?

Should retail outlets close on holidays so their employees can be with their families?

455
Pexels

For the past few years, having stores open on Thanksgiving has become a popular trend. The sales have started earlier on the day known as Gray Thursday. Now, the Mall of America has taken a bold stand and is closing its doors on Thanksgiving. They are very excited in giving the day back to their workers so they can spend time with their family.

Keep Reading... Show less
Featured

Black Friday: Explained

Time to question this unofficial corporate holiday.

3334
Flickr/John Henderson

On a personal level, Black Friday has always confused me. Everyone just ate a ton and spent all day with their families—why would we want to go out and vigorously shop, fighting crowds? I totally see why other people want to go do it, but I’ve never quite understood the concept myself. While I’ve been Black Friday shopping once or twice, I don’t get that excited about it unless it’s an opportunity to spend time with family or friends. Don’t get me wrong; I am the queen of bargains. Still, I never seem to have the energy to go out into the jungle of shoppers early the day after Thanksgiving, or even immediately after Thanksgiving dinner. Many people, though—including my loved ones—are enthusiastic about Black Friday shopping, and it seems most other Americans are the same way. So, it’s worth looking at the reasons for this commercially-driven, unofficial American holiday.

Keep Reading... Show less
Featured

#OptOutside This Black Friday

I am opting to go outside this Black Friday, and I hope you do so as well.

5915
Ross Woodhall

The day after Thanksgiving has always been regarded by many as the beginning of the Christmas season. While not a federal holiday, many people take off work, spend time at home with their families, and enjoy the beginning of the holiday season. This Friday off turned into a prime opportunity to begin the never-ending chore of Christmas shopping. Soon it became one of the busiest shopping days a year, which companies capitalized on by bringing the best deals of the year to this day we know as Black Friday.

Keep Reading... Show less
Featured

7 Moments You Only Experience As A Night Owl

Cereal never seemed more appealing than at 10 pm.

7105
7 Moments You Only Experience As A Night Owl

There is almost nothing more annoying in the world than waking up to the sound of an alarm. From the moment you get up until the time you get to bed, you are bombarded with responsibilities. You have to go to work and school, run errands, and do favors. But if you're a night owl then you have an advantage of getting a few more extra hours in the day. Here are seven perks to being a night owl:

Keep Reading... Show less
Featured

17 tasty foods to cook in an air fryer

Air fryers are becoming a staple in all health conscious households because of its delicious, yet grease free way of cooking your favorite dishes! We all love a good fried chicken dish, but this is a great alternative if you are eating mindfully.

There are plenty of places that sell air fryers such as Target, Bed Bath and Beyond and Amazon.

5578
Air Fryed Avocado Fries
Photo by: Tatum Oblonsky

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments