The British Government Copped The 1975's Vibe
Start writing a post
Politics and Activism

The British Government Copped The 1975's Vibe

And they are not happy about it.

The British Government Copped The 1975's Vibe
Nadia Marquard Otzen; Twitter: @the1975

Fans of the U.K. band The 1975 were forced to do a whip-lashing double take recently. Advertisements for the 2016 EU Referendum Voting Guide, which will decide whether Britain will leave or stay in the European Union, debuted featuring foggy moody streets, misty football fields and mossy woodlands as the setting to a massive pink neon Referendum sign. Seemingly a cool concept, right? One problem: it is eerily identical to the new visual aesthetic of the popular Manchester four-piece. Previously known for their signature black and white vibe. The band - lead by singer Matty Healy - completely revamped their style late last year to pink neon, white washes and moody scenery for their number one sophomore album I Like It When You Sleep For You Are So Beautiful, Yet So Unaware Of It which debuted in February. So did the British government simply find inspiration in the 1975 or is this a case of intellectual plagiarism?

Fans waited patiently for Matty Healy's response to the issue and on Monday, 23 May, he finally took to Twitter with a heated and entertaining thread of tweets. "How do you sue the Government??" he tweeted, followed by a retweet of the promo campaign video where the similarities are plain-as-day.

It becomes pretty clear that the line between inspiration and plagiarism were crossed after watching the 30-second advert. Healy's next tweet shed some light on how this could be so. In a retweet of a quoted tweet (a bit like Inception, I know) by the 1975's manager, a fan asked, "Also apparently the person who directed the entire campaign directed the settle down video [a track of their debut self-titled album]?" Manager Jamie Oborne confirmed the rumor saying, "This is true and we cannot believe it so disappointed. @AcademyFilms WTF?!?!" The director, Nadia Marquard Otzen, filmed the music video for "Settle Down" in January of 2014 and lead the EU Referendum campaign earlier this year. Many see the whole stolen identity as a play to persuade a large "impressionable" demographic. The 1975 is hands-down one of the most popular bands in not only the U.K. but the world.

Healy; however, then made light of the matter first stating that he "invented neon" then making U.K. Prime Minister David Cameron an enticing offer.

Hours later, the brother just wanted to catch up on his Game Of Thrones, "But WAY more importantly who's got a stream of GOT from last night!?!?" Then, he throws another offer about a Healy/Cameron collab. Finally, Healy took his followers back to the band's origins with a simple "1st June - the 1975", which is the journal date entry that inspired the band's name. But before leaving with the same tweet one last time, he did a bit of self-editing - for the sake of his life.

As the Referendum guides prepare to find their way into the homes of millions of Brits, the band members and fans alike continue to question the campaign's direction. But, more importantly, the questions concerning identity ownership and government propaganda still loom large.

I Like It When You Sleep For You Are So Beautiful, Yet So Unaware Of It by the 1975 is available now. The EU Referendum Voting Guide will hit British homes June 7th.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

50 Iconic Quotes From 'The Golden Girls' That Will Always Make You Laugh

"People waste their time pondering whether a glass is half empty or half full. Me, I just drink whatever's in the glass."


"The Golden Girls" created history when it first premiered in 1985 setting the stage of strong-willed female characters who are aging gracefully with dignity. It is a treasure trove filled with humorous scenes and situations that will always be relevant to watch. I still rejoice in watching these spectacular women embrace life with full stride and the way they always strive to focus on the brighter side of life.

These 4 dynamic and awe-inspiring women taught us that age is indeed nothing more than a number and that we can set out to accomplish anything our heart desires at any time.

Keep Reading... Show less
Image by Karolina Grabowska from Pixaba

Unfortunately, the time is here. It is officially the spring semester, and you know what that means: lots and lots of studying. If you are in the same situation I am, then you are probably doing your 3rd semester of online/hybrid school. Not being at school or not attending classes in person definitely makes learning and studying a lot harder. Because I know this struggle all too well, I put together a list of study tips to hopefully help us all succeed a little more this semester.

Keep Reading... Show less

8 Valentine's Day Gift Ideas For Your Long-Distance Partner

Looking for a gift idea for your long-distance Valentine's date this year? Here are some creative, thoughtful gifts for you!

Photo by Ben Collins on Unsplash

As Valentine's Day approaches, I realized that it's the first Valentine's Day I have had with my boyfriend that we're more than 6,000 miles apart. Despite the distance though, my mind has been reeling over what to get him, as one of my main love languages is gift-giving. So here are some ideas that I've seen that I think would be perfect for any relationship, whether you're together or apart.

Keep Reading... Show less
Photo by Brooke Cagle on Unsplash

To be perfectly honest, I wasn't sure how to write this article.

In the past, I've written about the lies we tell ourselves. I've written about how thoughts can be destructive, how they can have power over who we are.

Keep Reading... Show less

Put Down Your Phone And Read These 8 Statistics About Texting And Driving You Wish Didn't Exist

We text all the time, so it's no surprise you may find yourself wanting to pick up your phone even when you're driving.


You're driving to the grocery store when your phone buzzes in your pocket. You instinctively reach to check it, but it can wait until you park. These are eight statistics to read before you text and drive because they'll change how you view your time on the road.

Everyone's made the mistake of looking at their phone while in the driver's seat, but not everyone gets home safely afterward. Learn why it's better to avoid distracted driving so you don't become one of these statistics this year:

Keep Reading... Show less
Health and Wellness

I Have An Eating Disorder And I Refuse To Let It Kill Me

Even at my lowest, the number on the scale never seemed low enough... but was it ever worth the risk of losing my life?

Trigger warning: This article discusses topics that may be triggering for some readers.

I looked down at my thumb today. I know haven't been eating enough. I told everyone I would get all my vitamins and calories in. I totally wanted to eat more of the guacamole I bought the other day, but I counted what I had eaten and those numbers seemed a little too high. I decided I didn't need the extra helping, so I went to bed and the guacamole went bad.

Keep Reading... Show less

When pursuing a degree that most deem 'useless' or a 'waste of time' there happens to be a lot of self-doubt and fear, especially with the pending doom of graduation around the corner. I remember when I was about to graduate from college with a Bachelor's in Acting, I was absolutely terrified.

Keep Reading... Show less

TikTok Made Me Buy It: Flawless's Skincare Fridge

I bought and tested one of TikTok's popular products so you don't have to.


I spend a lot of time on TikTok and I never know whether the products I see are worth it or not, especially when I'm looking at the price. For Christmas, my aunt got me a gift card to Ulta. I didn't know what to buy. I have way too many palettes and lipsticks. I have my essentials. What else could I need? Then it hit me that I saw a lot of people these past few months showing off their skincare fridges. So, the second I thought of it I went on the Ulta app and bought it. So, here are my thoughts.

Keep Reading... Show less
Facebook Comments