A New Body Positive Ad For Target That'll Make You Love The Skin You're In
Start writing a post
Lifestyle

A New Body Positive Ad For Target That'll Make You Love The Skin You're In

#TargetSwim launched their campaign just in time as spring has sprung, and it's not a swim ad campaign you may be used to seeing.

173
A New Body Positive Ad For Target That'll Make You Love The Skin You're In
Target

Over the years, many companies have released new swimwear ads that take on the world by storm. Usually each spring, companies such as Forever 21, Victoria's Secret, PINK, Triangl, and more release new lines of swimwear for girls of all sizes. The problem with the "girls of all sizes" idea is their models. Each and every swimwear ad you see features models who are skinny, size XS or S, and are pretty appealing to the eyes of women and men all over the world. The thought behind what? Maybe it's to promote a body-positive image, but after all the Photoshop, editing, and tweaks is that really what all of these models look like? Is that really the real meaning of body-positivity?

This past week, Target took on a unique spin for their advertisements promoting their new line of swimwear ad for this upcoming spring and summer.

#TargetSwim launched their campaign just in time for when spring has sprung and it's not a swim ad campaign you may be used to seeing.

This spring, the ad campaign Target has launched is raw and authentic. Un-edited, no Photoshop, bare, complete with nothing fixed.

The beauty of the new swimwear is captured on four different models of all sizes, flaunting what they've got and not giving a care in the world of what other people might think.

According to Corporate at Target, the reason behind capturing the beauty of these four women is simple: "We’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits. After all, you look your best when you feel your best!" They continue on to state: "These four amazing women love showing off their authentic selves and know a thing or two about rocking a swimsuit with confidence."

Target has been known to sell swimwear of all different cuts for many different types of women for years, and they finally were able to capture that within their campaign.

It's not too often we see in the everyday world a swimwear ad that is completely unedited, and for such a major company within the United States to partake in it is really eye-opening and professionally altering in the world of swim ads.

Forget those size S models that are "supposed to" promote body positivity because these four women of Target are onto something bigger and better—a true meaning and representation of body positivity.

We now finally have a real representation of what a woman's body actually is. Without the editing and the Photoshop, it just leaves simplicity. You can edit photos all you want. but in the real world, it might be deceiving because one could look totally different.

Target's body positive image is soaring and is absolutely flawless. For such a huge company to partake in such efforts really opens the door for other companies to follow.

They took a baby step, but we're finally getting somewhere. Every woman should feel comfortable in the skin they're in and Target was able to capture just that, promoting that you don't have to be a certain size to be considered normal, natural, fit, or comfortable.

The new #TargetSwim gives off the vibe to love the skin you're in, and hopefully, many more major companies will follow.


Check out Target's new campaign here and make sure to check out their new swim line that's promoting good in the world.


Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

20 Things I Learned By The Start of My 20s

No one expects you to have your life together by the time you're 20, because honestly, they didn't either.

6466
Allyson Foutty

We are all often faced with many life challenges throughout the time leading up to our 20s. Before this time, and throughout it, we often look back at the things we've learned and how they've influenced who we are as people today. Some of my biggest influences were some of the challenges I've faced, but they've taught me 20 important things by the start of my 20s.

Keep Reading... Show less
Featured

The Boyfriend Recipe

The ingredients to build a relationship are a little more complicated than just a bouquet of flowers and a box of candy.

6228

Relationships. Long distance or not, significant others are much more than just that. I would be lying if I said I did not love the sweet gestures that only a boyfriend can give. The flowers, funny phone calls, hand holding, breakfast dates, and tight hugs are special but my relationship and many others out there exist on much more than just these little gestures. It is a tricky concoction that consists of one part boyfriend and two parts best friend and would not work without one part or the other. While having a relationship may not be quite as easy as baking a batch of cookies, it has its own recipe (with a few variations for flavor) to follow for a good match.

Keep Reading... Show less
google images

Fashion just keeps growing and changing and old trends are made new! Now, I'm no beauty guru, just a beauty guru wannabe, but personally I have compiled some stylish wardrobe must haves! These can be cute assets to go back to school or just to catch up on some of the latest trends...

Keep Reading... Show less
Student Life

There's More To A Relationship Than Netflix

Summertime is only 93 days of the year, Find something to do!

7938
Tallie Ammar

Summertime is ideal for more than just hanging out and binging your favorite TV series with your friends. Although summer does bring rain and thunderstorms which is perfect for those binging days, take advantage of those nice and sunny days. There is so many opportunities to get out of the house and enjoy the season before the snow starts to come back. Here are 25 interesting dates that are doable almost anywhere for any age.

Keep Reading... Show less
Leilani Encarnacion

Philadelphia has its beauty, but some of you may have not been to some of the most beautiful hidden spots in the city. This summer is a chance for new adventures and exploring, so here are a few places that I highly recommend you should visit at least once.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments