A New Body Positive Ad For Target That'll Make You Love The Skin You're In

A New Body Positive Ad For Target That'll Make You Love The Skin You're In

#TargetSwim launched their campaign just in time as spring has sprung, and it's not a swim ad campaign you may be used to seeing.

Over the years, many companies have released new swimwear ads that take on the world by storm. Usually each spring, companies such as Forever 21, Victoria's Secret, PINK, Triangl, and more release new lines of swimwear for girls of all sizes. The problem with the "girls of all sizes" idea is their models. Each and every swimwear ad you see features models who are skinny, size XS or S, and are pretty appealing to the eyes of women and men all over the world. The thought behind what? Maybe it's to promote a body-positive image, but after all the Photoshop, editing, and tweaks is that really what all of these models look like? Is that really the real meaning of body-positivity?

This past week, Target took on a unique spin for their advertisements promoting their new line of swimwear ad for this upcoming spring and summer.

#TargetSwim launched their campaign just in time for when spring has sprung and it's not a swim ad campaign you may be used to seeing.

This spring, the ad campaign Target has launched is raw and authentic. Un-edited, no Photoshop, bare, complete with nothing fixed.

The beauty of the new swimwear is captured on four different models of all sizes, flaunting what they've got and not giving a care in the world of what other people might think.

According to Corporate at Target, the reason behind capturing the beauty of these four women is simple: "We’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits. After all, you look your best when you feel your best!" They continue on to state: "These four amazing women love showing off their authentic selves and know a thing or two about rocking a swimsuit with confidence."

Target has been known to sell swimwear of all different cuts for many different types of women for years, and they finally were able to capture that within their campaign.

It's not too often we see in the everyday world a swimwear ad that is completely unedited, and for such a major company within the United States to partake in it is really eye-opening and professionally altering in the world of swim ads.

Forget those size S models that are "supposed to" promote body positivity because these four women of Target are onto something bigger and better—a true meaning and representation of body positivity.

We now finally have a real representation of what a woman's body actually is. Without the editing and the Photoshop, it just leaves simplicity. You can edit photos all you want. but in the real world, it might be deceiving because one could look totally different.

Target's body positive image is soaring and is absolutely flawless. For such a huge company to partake in such efforts really opens the door for other companies to follow.

They took a baby step, but we're finally getting somewhere. Every woman should feel comfortable in the skin they're in and Target was able to capture just that, promoting that you don't have to be a certain size to be considered normal, natural, fit, or comfortable.

The new #TargetSwim gives off the vibe to love the skin you're in, and hopefully, many more major companies will follow.

Check out Target's new campaign here and make sure to check out their new swim line that's promoting good in the world.

Cover Image Credit: Target

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10 Things I Learned From My Grandma

Little nuggets of wisdom I was fortunate enough to receive from my grandma before she passed away.

My Grandma just recently passed away after a hard battle with cancer. When reflecting on her death, I want to remember the good things rather than the bad, and so I compiled a list of all the things she taught me that I never want to forget. Some aren’t as important as others, but all are meaningful because I’m so lucky she was able to pass a little bit of wisdom onto me.

1. Blowing bubbles into your Arnold Palmer is the best way to mix it

It’s effective and fun!

2. Cooking isn’t just about making food

It’s about serving others. It’s about making people feel welcome in your home and letting people know how much you love them by making something so essential to life (and that tastes really good)

3. Christmas isn’t Christmas without making and decorating Christmas cookies

Sour cream sugar cookies are the best for decorating

4. Love yourself no matter what size you are

I’ve always struggled with my weight, but the way my grandma complimented me and told me how beautiful I was helped me to realize that what society views as beautiful now was not necessarily what was considered beautiful ten, twenty, thirty years ago, so why should you care? It’s what’s on the inside that makes you beautiful.

5. Never wear brown and black together

Unless you’re color blind.

6. Going to college doesn’t define you

She skipped out on college and instead went to beauty school to become a hairdresser, and in lots of ways, touched more people’s lives than she could have going to school for a career in something way more boring.

7. Your hair is an incredibly important way to express yourself

Dyeing it, cutting it, and styling it is important to express your personality but also to keep people guessing as to your age

8. The secret ingredient for the best mashed potatoes is sour cream

Instead of milk. Try it!

9. Keep greeting cards for every occasion

Hallmark makes them, so why not use them? A card for a holiday is important, but cards just because you are thinking of someone show your love and care, even if you are far apart

10. Being kind to others is the best way to be kind to yourself

If you have a negative attitude about others, you’ll have a negative attitude about yourself. Treat everyone as an individual instead of generalizing and stereotyping, and you’ll begin to see yourself as an individual and love yourself because you are different, not in spite of that.

Cover Image Credit: Sabrina Ruff

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19 Thoughts All Plus Size Girls Have While Shopping At H&M

There's no way this is a large.

Anyone larger than a size 10 knows the struggle. Shopping for clothes is so hard when your body doesn't fit the standard sizing charts. Designers don't take into account the extra curves and bumps we have, and it can be a huge knock to the self-esteem.

Recently, I found myself in an H&M browsing the racks. This is not a frequent event for me. When I was younger--and about 50lbs lighter--I was at the mall every weekend shopping for new outfits. I loved fashion, and I loved the way cute clothes made me feel confident and beautiful.

The experience is much less enjoyable when the trendy shops you used to go to don't carry your size. It's even more awful when, in some places, you have to pay extra for bigger sizes (looking at you, Forever21). It sucks, even more, when you realize a lot of these stores actually size down. In short, I hate shopping nowadays. But, to make the trip a little more enjoyable, I decided to turn it into an article.

So, without further ado, here are 19 thoughts all "Plus-Size" girls can relate to when shopping for clothes!

1. These mannequins are literally all SO THIN.

2. Ooh, this outfit is adorable!

3. Oh, look, all smalls.

4. OMG a large? Maybe I can make this work...

5. *Squeezing into a large sweater* I mean, it might get stretched out in the wash? Maybe?

6. Maybe I should finally start that diet...

7. Okay, but there's no way this is a large.

8. Maybe the skirt will work?

9. *Bending over in the skirt* Yikes, nope, the skirt definitely does not work.

10. Okay, it's fine, maybe they'll have some jeans.

11. Why are jeans so expensive??

12. What even ARE these sizes?

13. Okay, okay, it's fine. Let's just grab the biggest size they have and give it a shot.

14. Oh, come on, I can't even get them over my thighs?

15. Forget it, let's just get leggings.

16. I wonder how long it'll take to rip these.

17. I mean, at least the accessories still fit me, right?

18. Okay, that's it, I'm going to the gym after this.

19. Why do I even bother shopping for clothes anymore?

Cover Image Credit: Wikimedia

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