A New Body Positive Ad For Target That'll Make You Love The Skin You're In

A New Body Positive Ad For Target That'll Make You Love The Skin You're In

#TargetSwim launched their campaign just in time as spring has sprung, and it's not a swim ad campaign you may be used to seeing.
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Over the years, many companies have released new swimwear ads that take on the world by storm. Usually each spring, companies such as Forever 21, Victoria's Secret, PINK, Triangl, and more release new lines of swimwear for girls of all sizes. The problem with the "girls of all sizes" idea is their models. Each and every swimwear ad you see features models who are skinny, size XS or S, and are pretty appealing to the eyes of women and men all over the world. The thought behind what? Maybe it's to promote a body-positive image, but after all the Photoshop, editing, and tweaks is that really what all of these models look like? Is that really the real meaning of body-positivity?

This past week, Target took on a unique spin for their advertisements promoting their new line of swimwear ad for this upcoming spring and summer.

#TargetSwim launched their campaign just in time for when spring has sprung and it's not a swim ad campaign you may be used to seeing.

This spring, the ad campaign Target has launched is raw and authentic. Un-edited, no Photoshop, bare, complete with nothing fixed.

The beauty of the new swimwear is captured on four different models of all sizes, flaunting what they've got and not giving a care in the world of what other people might think.

According to Corporate at Target, the reason behind capturing the beauty of these four women is simple: "We’re all about offering flattering fit and cut options to help guests feel confident in their swimsuits. After all, you look your best when you feel your best!" They continue on to state: "These four amazing women love showing off their authentic selves and know a thing or two about rocking a swimsuit with confidence."

Target has been known to sell swimwear of all different cuts for many different types of women for years, and they finally were able to capture that within their campaign.

It's not too often we see in the everyday world a swimwear ad that is completely unedited, and for such a major company within the United States to partake in it is really eye-opening and professionally altering in the world of swim ads.

Forget those size S models that are "supposed to" promote body positivity because these four women of Target are onto something bigger and better—a true meaning and representation of body positivity.

We now finally have a real representation of what a woman's body actually is. Without the editing and the Photoshop, it just leaves simplicity. You can edit photos all you want. but in the real world, it might be deceiving because one could look totally different.

Target's body positive image is soaring and is absolutely flawless. For such a huge company to partake in such efforts really opens the door for other companies to follow.

They took a baby step, but we're finally getting somewhere. Every woman should feel comfortable in the skin they're in and Target was able to capture just that, promoting that you don't have to be a certain size to be considered normal, natural, fit, or comfortable.

The new #TargetSwim gives off the vibe to love the skin you're in, and hopefully, many more major companies will follow.


Check out Target's new campaign here and make sure to check out their new swim line that's promoting good in the world.


Cover Image Credit: Target

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20 Small Tattoos With Big Meanings

Tattoos with meaning you can't deny.
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It's tough to find perfect tattoos with meaning. You probably want something permanent on your body to mean something deeply, but how do you choose a tattoo that will still be significant in 5, 10, 15, or 50 years? Over time, tattoos have lost much of their stigma and many people consider them a form of art, but it's still possible to get a tattoo you regret. So here are 20 tattoos where you can't go wrong. Here are 20 small tattoos with big meanings. (But don't blame me if you still have to deal with questions that everyone with a tattoo is tired of hearing!).

SEE RELATED: "Please Stop Asking What My Tattoos Mean"

1. A semi-colon indicates a pause in a sentence but does not end. Sometimes it seems like you may have stopped, but you choose to continue on.



2. "A smooth sea never made a skilled sailor."



3. Top symbol: unclosed delta symbol which represents open to change. Bottom symbol: strategy.



4. "There are nights when the wolves are silent and only the moon howls."



5. Viking symbol meaning "create your own reality."



6.Greek symbol of Inguz: where there's a will, there's a way.

7. Psalm 18:33 "He makes my feet like the feet of a deer; he causes me to stand on the heights."



8. 'Ohm' tattoo that represents 4 different states of consciousness and a world of illusion: waking (jagrat), dreaming (swapna), deep sleep (sushupti), transcendental state (turiya) and world of illusion (maya)



9. Alchemy: symbolizes copper, means love, balance, feminine beauty and artistic creativity.



10. The Greek word “Meraki” means to do something with soul, passion, love and creativity or to put yourself in to whatever you do.



11. Malin (Skövde, Sweden) – you have to face setbacks to be able to go forward.

12. Symbol meaning "thief" from the Hobbit. It was the rune Gandalf etched into Bilbo's door so the dwarves could find his house.



13. “Lux in tenebris” means “light in darkness.”

14. Anchor Tattoo: symbolizing strength & stability, something (or someone) who holds you in place, and provides you the strength to hold on no matter how rough things get.

15."Ad Maiora” is translated literally as “Towards greater things.” It is a formula of greeting used to wish more success in life, career or love.



16. A glyphs means “explore.” It was meant as a reminder for me to never stop exploring.

17. "Aut inveniam viam aut faciam," meaning roughly, "Either I shall find a way, or I will make one."



18. Lotus Flower. It grows in muddy water, and it is this environment that gives forth the flower’s first and most literal meaning: rising and blooming above the murk to achieve enlightenment.

19. The zen (or ensō) circle to me represents enlightenment, the universe & the strength we all have inside of us.

20. Two meanings. The moon affirms life. It looks as if it is constantly changing. Can reminds us of the inconsistency of life. It is also symbolizes the continuous circular nature of time and even karma.


SEE ALSO: Sorry That You're Offended, But I Won't Apologize For My Tattoos


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There's One Shoe Brand I Swear By As A Petite Woman

Sharing a hidden gem with all the petite ladies out there!

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Shoe shopping has been, without a doubt, an incredible challenge for me. I stopped growing early at a mere four foot and eleven inches tall. I learned to embrace my petite stature, but finding mature-looking shoes that fit my size two-and-a-half to three-and-a-half feet can be quite the hassle. Of course, purchasing children's' gym shoes and booties for a lower price is a plus, but I have yet to come across a single in-person store near me that carries my petite needs.

Cinderella of Boston, an online petite shoe shop based in the U.S. offering sizes two-and-half to five-and-a-half, though remote from my Chicagoland home, has been my saving grace.

I've been one of their loyal customers for eight years, with the many pairs I've purchased from them still in-tact. Like any shoe you wear often, there's some wear-and-tear, but some paint touchups and heel replacements when needed are to be expected. Many of their in-season shoes range anywhere from forty to eighty dollars with a few exceptions, such as leather boots that are marked up. Their sale rack has discounted products if you're hoping to find lower prices of any potential leftovers.

From what I've observed over the years, they usually refresh their catalog for each of the four seasons, boasting around seventy new pairs each time. They feature a wide range from gym shoes to flats to wedges to various heel heights. They offer both traditional, classic styles and on-trend looks, allowing you to have a fashionable variety to choose to complete officewear or cap off your outfit for that special formal event.

I know there aren't many petite women as tiny in the foot department as me in my own circle, but I know there are plenty of you out there facing the same issue I am. Please consider ordering a pair, and if you don't like them or pick the wrong size, you can always send them back. Truthfully, I don't always find my right size on the first try, even as a regular customer, because we all know that each shoe design fits slightly differently at almost every store, but once you find that pair that fits like a glove then you can treat the search as a long-term investment. It's worth a shot, isn't it?

Cover Image Credit:

Leah Kelley

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