All Hail, Queen Bey of the fictitious #BeyHive for playing on the emotions (and finances) of her fans with her 11 emotions of the angry married woman who has kept it all inside until now… but in reality, it was all in the plan. Though weird and perhaps a little too honest for most, when money is the motive nothing is too much of anything.

I was recently ripped to peels by some of Beyoncé’s supporters on last week after expressing my discontent with “Lemonade” and its timing and purpose. Let me just say, Michael Jackson had some emotional fans, screaming to the point of fainting and crying like they were watching The Notebook for three hours, but in reality it was the King of Pop. But the #BeyHive gets angry and stings very well. I won’t lie, at first I thought she was speaking on her marriage but then social media got a hold of it and began sharing their points of view and parts of the song that stuck out to certain people. The black community was upset with me because they felt like I was bashing one of my fellow sistas. The white community was happy with me because they thought I was defending their emotions in reference to “Becky” and the Christian community was sending up their prayers that the Illuminati didn’t come snatch me up while I was at work.

One thing that stood out the most was the line “He better call Becky with the good hair.” As expected (and planned if you ask me but you aren’t so I’ll continue,) many people developed the idea that Bey was referring to her husband cheating on her with a white girl, named Becky, with long blonde hair and blue eyes. However, another side of the argument arose from the black community and that was: Who says Becky with the good hair has to be white with blonde hair? Can she not be black with natural hair? One person took it all the way back to slavery and how the names were changed of the slaves once they arrived to America to those like William, Christopher, Missy and Becky alike so Becky could very well be a sista with her hair in its natural form, which is as good as hair can get. Another comment was made that talked about the white girl, blonde hair symbol actually being offensive because “Becky” means something totally different in today’s time. Perhaps she’s not referring to any of that though. Becky with the good hair could be Jay’s faithful Uber driver who picks him up after Bey kicks him out. Who really knows? We won’t throw a flag on this play though. Bey succeeded with the toying of her supporters emotions.

Now, as a student who is studying History, I have to give to Beyoncé for her historical references in “Lemonade.” How many of you thought that was walking down stairs, with water rushing at her feet to show how balanced she is? I did! She wasn’t walking in the water or trekking that gold dress around for nothing though. It was a silent symbolic representation of Oshun, the Goddess of Love and Sensuality. Oshun rules the rivers that sustain life and her attributes are healing the sick, bringing fertility and prosperity. Now, as far as the fertility goes, I’d have to disagree with Bey going that way especially since so many people think she’s singing about the disadvantages of her marriage, women are more than likely contemplating whether or not to leave their men or stay with them.

A meme I saw being shared a lot, and supports the business move aspect of it was one that said “Beyoncé is making me feel like my man is cheating and I don’t even have one.“ So BAM! All the single ladies have gotten in formation for you, Queen Bey! Next was a screen shot of a conversation between a couple that read:

Girlfriend: I think if you ever Jay-Z’d me, you’d be cool with me Beyonce’ing you

Boyfriend: I would fully expect that, yeah

Me: *eye roll*

The post was titled, “Couples, have the Lemonade talk with your partner today. The important conversation you’ll have together.” Right. Not about getting tested for STDs, what your plans are after graduating or what’s for dinner but the fact that if you ever “Jay-Z’d me” you would be totally content with me “Beyonce’ing” you. Yeahhhh, most important talk for Beyoncé’s bank account growth but BAM! There you have it! You’ve got the couples on board! The reactions have been nothing short of “just emotions / taking me over / caught up in sorrow / LOST IN THE SONG”, referencing to the Destiny’s Child song “Emotions”

Now. Let’s talk business sense. Beyoncé got exactly what she wanted out of all of this: her fans to be happy… or sad, whichever works. Happy that Queen Bey has slayed the internet yet again, sad that “she’s going through so much and making them realize that they are going through the same thing but they aren’t because she’s happy.” When you know what type of following you have, it becomes on bettering yourself. Beyoncé understands that here mere appearance somewhere will make her fans happy. Bey could be deaf and blind but as long as she can be seen or heard, her fans will be happy. So you take that and you have the power to write anything you want and make people believe it and that’s exactly what happened here. Also, Lemonade was originally only available on Tidal, a streaming website, which is owned by a coalition of artists including Mr. & Mrs. Carter (aka Jay-Z & Beyoncé) and some even watched it on HBO, which means more money for the Queen. Also, though it is on iTunes and Amazon, it will only stream on Tidal and Pandora. Spotify? What’s that? Not to mention, Tidal moved to #1 in free apps in the US after Lemonade was released. Beyoncé has understood the concept of learning to dominate social media in order to stay in the spotlight.

That said, no offense to Queen Bey’s slaying or the #BeyHive’s constant swarming but this young lady here will not be getting in formation for some of that lemonade.