The major factor behind every successful globalization endeavor is an effective localization strategy. Businesses that are efficiently able to present their offering to their clients cannot do so without an appealing website.

A website that communicates with customers as a salesman does, is what eventually enables an increase in consumer traffic. But to persuade consumers, one needs to talk in their local language. And nobody can help you do that, but Website localization services.

Why Localizing Your Website Is Important

Experts proclaim that a successful website needs a precis and clear message that can initiate consumer interest. It doesn't matter what you are selling, whether it's a service or a product, the content on your website needs to specifically cater to the interests of the audience. And that is where localization presents itself as a useful mechanism.

Conversing In The Local Language

Startups often assume that creating their Website in the English language would allow them to maximize their global consumer audience. This fact is not entirely true. As a matter of fact, brand trust can only be built if you can communicate with the consumer in their native tongue.

According to a report published by the European Commission, only 52% of global internet users will prefer to read content on a website in the English language. This leaves us with a 48% global audience that prefers content in their local language.

Why Does A Consumer Prefer To Read Content In His Native Language

One may ask why does a consumer prefer to read web content in his language. Well, the answer is multifaceted.

Cultural norms, intricacies, and linguistic preferences establish trust. And once trust is created, the probability of a customer making a purchase is increased.

However, in the process of localization, many professional Website localization services utilize certain tools that allow them to ameliorate their localization process.

CAT Tools

CAT is one of those localization tools that has become a necessity. If you do not possess this tool, it will become very difficult for you to advance your localization process.

The basic aim of a CAT tool is to recall the previously translated words or phrases. Hence, minimizing your time to complete a particular translation or localization task.

The majority of the Software Localization Services use CAT tools due to a periodic repetition of technical jargon.

One of the biggest pros of a CAT Tool is that it divides passages that are written in various languages into smaller components. These components are words, phrases, and paragraphs.

These segments are then stocked in a database, which can either be offline or online.

The advantage of this activity is that whenever you update a website, you wouldn't have to rewrite the entire content. The CAT tool will do the job for you and will utilize the stored words and phrases from the databases.

However, certain determining factors influence your selection of a CAT Tool. One factor is your; budget constraints. Moreover, there are different versions of CAT Tools depending upon the nature of the job.

The more technical and advanced a particular job is, a more complex CAT Tool will be utilized. For instance, Mobile App Localization Services will use a more advanced tool.

QA Tools

QA stands for Quality Assurance. And QA Tool is often utilized by services, like Professional Software Localization Services, to authenticate and validate translations.

Quality assurance tools ensure that everything is quality-driven. And most importantly, the QA tools are there to maintain consistency across all the documents.

Many CAT Tools also have an in-built quality checking mechanism. But they are not very advanced. If you use a separate QA Tool, it will enable you to perform a greater functionality level.

The biggest pro of a QA Tool is that it allows you to customize your content as per the needs of the target audience. Hence, the jargon and terminologies can be changed as per the change in demand.

DTP Tools

DTP stands for desktop publishing. It pertains to how your webpage is going to turn out to be. It is a very important task, considering your website is the face of your organization.

It's okay to concentrate on your content and ensure it is translated and localized to the needs of the consumer. But if your website does not give a professional look, or is not appealing to the eyes of the consumer, the chances that the customer creates a negative perception of your brand will be considerably high.

Therefore, one has to give due importance to the advertisement aspect of the website. And DTP tools can help you tackle this challenge effectively.

Clients have a major say in what type of DTP tool is utilized in the localization project. Because ultimately, it's what the client wants that is going to be uploaded onto their websites.

The client has the option to ask for any edit in the content. And if you do not have functionally operating DTP Tools, the client might simply hand over the job to somebody else.

Polylang

There are different types of sites. Blog style site is one example. If you are planning to localize one of these sites, then Polylang is a Word Press plugin that you must have.

Polylang is a tool that aims to establish a multilingual website with minimum effort and resources. Moreover, you can integrate a TMS along with it.

Many websites are unable to grasp the consumer's attention because they are unable to deliver an experience. Simply translating the content would not do the job for you.

You have to localize the content in such a way that the consumer feels it was specifically written for him.

This can only be done if you inculcate the cultural nuances and intricacies within the messaging. Utilizing the Polylang plugin will make things easier for you.

It will not only assist in delivering a localized experience to your consumer of your website, but will also help you minimize costs.

Bug Tracking Platforms

The website translation process is an arduous task that requires testing at all phases. The aim is to minimize errors and to make the content more reliable. For this particular problem, we have Bug tracking platforms.

These tools are focused on seeking out any bugs or other technical issues that might pose a problem in the future. Customers can also collaborate with the service providers and report any issues pertaining to the working of the website.

Some may argue against this move, but if consumers are also part of the localization process it is a great way of figuring and tailoring out what the consumer wants.

Moreover, there are multiple bug tracking platforms out there in the market. But to name a few, Redmine is the one, you should opt for. Considering the defective management platform it has, it will be easier and low cost for you in the long run.

Conclusion

Website localization has become the need of the hour, considering the opportunities provided by globalization to businesses around the world. If one aims to penetrate a foreign or a global market, localizing their website is the first thing that they should consider.

To successfully localize your website, it is imperative to know about the different localization tools out there. In this article, we have shared some of the best tools that can help you elevate your website to the next level.