If you're anything like my friends and I, at-home hair dye kits conjure up some pretty graphic memories of hair-dos past we'd like to pretend never happened. The flawless women on the cover of seductive glossy boxes looked so great, and how could such a tiny box do so much damage, anyway?
Every last trace of photographic proof has been erased from cyberspace, but the emotional baggage is still with us. With my great powers of denial, I successfully buried everything down deep — till my mom, who had already missed two grey-covering salon visits asked for a recommendation on at-home hair dye to cover up her greys.
With the newfound will for research came the deep-seated memories, but also a refreshing look at the dynamic and evolving selection of dyes, from bright purples and rose golds if you're feeling a bit bold to vegan and cruelty-free neutral dyes.
