Something exciting is happening in the vegan cosmetics community. Kat Von D Beauty recently partnered with Project Chimps launching a new Everlasting Liquid Lipstick available for a limited time.
Project Chimps is a nonprofit organization and chimpanzee sanctuary that began in 2014. Since it's opening in northern Georgia, nearly 250 chimpanzees have been saved from animal testing at biomedical labs.
"After scientists, government officials, and the public agreed that it's no longer necessary to use chimpanzees in medical research, Project Chimps was born."
So, where does the cosmetics industry come into play? Known for being a vegan and cruelty free cosmetic company, Kat Von D Beauty could not pass up an opportunity to support a cause such as this. Today, August 23, 2016 is the launch day of their newest lipstick "Project Chimps" at Sephora stores across the nation.
In an Instagram post promoting Project Chimps, Kat Von D calls this lipstick her "new favorite shade of Everlasting Liquid Lipstick." She also explains how she has been spending time at Project Chimp's sanctuary in Georgia.
Not only is this lipstick a beautiful red shade, the cause behind it is just as rewarding. When you buy Project Chimps Everlasting Liquid Lipstick, twenty percent of the proceeds will go towards enriching and continuing the growth of Project Chimps.
Follow Kat Von D Beauty on Instagram for more information about how you can "save the chimps and love your lips." Hurry before they run out!
