Swimsuits For All, a plus size swimwear online shop, just launched a new campaign 'Beach Body. Not Sorry.' featuring Denise Bidot. In this campaign, women are encouraged to accept and love their bodies in their entirety on the beach. Along with the campaign, a one minute ad features Bidot flaunting her body, while she also shows off a few different swimsuit styles. Throughout the ad she explains that she has learned to love what she used to think were imperfections: "I love everything about my body...the stretch marks, everything that I thought was an imperfection I now realize is what makes me, me."

Bidot explains to women in the ad that they should embrace their body and be confident in their own skin all the time, especially on the beach.

This is the one of the most recent positive body image campaigns. This is so necessary to the culture of the United States and elsewhere because it is common belief that there is a certain "beach body" -- a stick-thin body. This is important because the belief that everyone needs to be skinny are considered one of the culprits for low self-esteem and eating disorder development in women.

The 'Beach Body. Not Sorry.' Campaign goes against many other campaigns that promote the idea that everyone should achieve a "beach body". A recent campaign promoting this was created by Protein World; it already launched in the UK and soon will be brought to New York City.

Unfortunately, this campaign is only one of many that tells women they need to look a certain way for the beach. It is absolutely unrealistic and ridiculous that every women can and will the ability to look like this. All of our bodies are different. The idea that there is a certain way a "beach body" should look should be defeated and the Swimsuits For All campaign 'Beach Body. Not Sorry.' is working towards that goal. Women should be encouraged to work towards being more confident in their own skin, rather than an idealized, unachievable body.

I love the 'Beach Body. Not Sorry.' campaign because I do not fit the world's view of having the idealized "beach body". I appreciate any campaign that encourages women to be confident in their own skin and learn to love their "imperfections." Bidot tells women to be "unapologetically you." This is uplifting and I hope campaigns like these help women everywhere feel more confident in their own skin.

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