Why America Has More Life Coaches Than Other Countries

Why America Has More Life Coaches Than Other Countries

Imagine the Treblemakers from Pitch Perfect singing this
"Let's talk about ... life (Alright)"


The United States of America has many things to boast of,

like the many inventors who brought flight, the library, and McDonald's to us and other countries open to such marvelous things. The United States of America also has enchanting urban and rural landscapes that travelers can "oooh" and "aaah" over, even in the same state (I'm thinking California, Texas, and New York, but there are more).

But the main thing the United States of America can boast of is the startling fact that we have the most life coaches out of all of the countries in the world.

But first, what is a life coach?

A life coach helps clients focus on a particular aspect of life (health, fitness, personal goals, business goals, relationships) and improves it by offering them accountability. This accountability ranges from phone call check-ins to at-home visits. A life coach goes by many different names. The U.S. Bureau of Labor Statistics counts these life coaches under the titles rehabilitation counselor, educational, guidance, and school counselors, and personal care and service workers. The International Coach Federation (the ICF) is the world's largest organization that trains coaches. The ICF says that the annual salary for a coach ranges from $27,100 to $73.100. Some specialty coaches (like this British dude who used to live in a squat but is now super rich) make way more than that a year. The history of life coaching is credited to Thomas Leonard, an American financial planner. Now, in 2019, life coaching (or accountability coaching) is a new and fast-growing job in our nation.
"It is estimated by The International Coach Federation that there are currently 53,300 coaches, up from 47,500 part-time and full-time coaches worldwide in 2011. About 92% of these are active. Of these, 33% operate in the United States - a total of 17,500 coaches. One would think that the U.S. market is saturated, but demand appears to still be growing.
- John LaRusa on the Market Research Blog (Feb. 2018)

Now, on to my opinion about this all. Why does America have so many life coaches? And why do we want more?

The first answer is usually the simplest solution.

We have a lot of life coaches because people don't know how to hold themselves accountable. You see, life coaches don't tell you (like a magic eight ball might) what is good or bad for you to do with your life choices.

Life coaches keep YOUR goals and YOUR ideas accountable while identifying your weaknesses that could hinder you from achieving your goals. Having a desire for accountability in America means one thing - that we have lost the ability to hold ourselves accountable.

That means we have lost the character and willpower it takes for ourselves to be accountable on our own. I find it a little problematic so many people in the U.S. desire this job.

The second answer to "Why does America have so many life coaches?" is because people want life coaches.

People want to have someone to hold them accountable, so there will be a demand for this job as long as the people want it. Supplying a demand the American populace has isn't a problem, it's just smart business.

The third answer to this question is really simple.

Since America is where this profession was born, I think it's only natural that only 30 or so years after it began that our country has the most life coaches in the world.

In general, I think Americans have developed a growing need to hear as many professional opinions as possible.

In this way, it is wise to seek wisdom from older and more experienced people about huge life decisions or business plans (Proverbs 15:22).

I find it a little problematic (only a little) that we can't seem to quiet ourselves down and conduct our own research into bettering our lives and implementing the changes necessary to accomplish our realistic goals.

Maybe that's the real kicker. We don't know how to set realistic and attainable goals to get to our dream job, financial plan, relationship happiness level, weight, etc.

A lot of us are procrastinators who don't know how to meet a deadline that hasn't been set. For example, I want to be a better cook, but with no one (including me) making sure I become a better cook, I haven't practiced at becoming a better cook yet.

Well, at any rate, I wrote this article so you could learn about this profession more, think a little critically about it with me, and develop your own opinion about why the U.S. has so many life coaches.

Popular Right Now

To The Nursing Major During The Hardest Week Of The Year

I know that no grade can possibly prove what kind of nurse you will be. I know that no assignment will showcase your compassion. I know that no amount of bad days will ever take away the empathy inside of you that makes you an exceptional nurse.


To the Nursing Major During Finals Week,

I know you're tired, I know you're stressed, and I know you feel like you can't go on. I know that no part of this seems fair, and I know you are by far the biggest critic of yourself. I know that you've thought about giving up. I know that you feel alone. I know that you wonder why in the world you chose one of the hardest college majors, especially on the days it leaves you feeling empty and broken.

But, I also know that you love nursing school. I know your eyes light up when you're with patients, and I know your heart races when you think of graduation. I know that you love the people that you're in school with, like truly, we're-all-in-this-together, family type of love. I know that you look at the older nurses with admiration, just hoping and praying that you will remain that calm and composed one day. I know that every time someone asks what your college major is that you beam with pride as you tell them it's nursing, and I know that your heart skips a beat knowing that you are making a difference.

I know that no grade can possibly prove what kind of nurse you will be. I know that no assignment will showcase your compassion. I know that a failed class doesn't mean you aren't meant to do this. I know that a 'C' on a test that you studied so. dang. hard. for does not mean that you are not intelligent. I know that no amount of bad days will ever take away the empathy inside of you that makes you an exceptional nurse.

I know that nursing school isn't fair. I know you wish it was easier. I know that some days you can't remember why it's worth it. I know you want to go out and have fun. I know that staying up until 1:00 A.M. doing paperwork, only to have to be up and at clinicals before the sun rises is not fair. I know that studying this much only to be failing the class is hard. I know you wish your friends and family understood. I know that this is difficult.

Nursing school isn't glamorous, with the white lab coat and stethoscope. Nursing school is crying, randomly and a lot. Nursing school is exhaustion. Nursing school is drinking so much coffee that you lose track. Nursing school is being so stressed that you can't eat. Nursing school is four cumulative finals jam-packed into one week that is enough to make you go insane.

But, nursing school is worth it. I know that when these assignments are turned in and finals are over, that you will find the motivation to keep going. I know that one good day of making a difference in a patient's life is worth a hundred bad days of nursing school.

Keep hanging in there, nursing majors. It'll all be worth it— this I know, for sure.

So, if you have a nursing major in your life, hug them and tell them that you're proud of them. Nursing school is tough, nursing school is scary, and nursing school is overwhelming; but a simple 'thank-you' from someone we love is all we need to keep going.


A third-year nursing student who knows

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

The 7 Best Pieces Of Advice I Have Been Given About Life

Some of the best advice I have been given over the years...


There isn't a central theme among these pieces of advice or sayings. They are all just random things I have been told over the course of my life–especially in the last week. I find these 7 to be particularly helpful in various situations, and try to keep them in mind when I am in over my head.

1. "Don't be afraid to advocate for yourself because there is nobody who is going to help you more than you."

You are the #1 person who can help your own case. No one knows you as you do, therefore no one will be able to help you more than you can help yourself. A lot of things are mental, so once you can convince yourself that you deserve something (whatever it may be) you can convince anyone. Another saying goes along with this, on the flip side: "No one can diminish you but yourself." You are in control of your own self-perception, and you are very much capable of being your own worst enemy.

2. "Stand behind your reputation because you can never get it back."

My mom sent this to me the other day. Be who you are, and do it proudly. Especially with meeting people for the first time, you can never have a second chance at a first impression. That being said, if people view you in a bad light, figure out why that is and fix it. You may not be able to change someones initial thoughts of you, but you can change the way they view you after that.

3. "The best things in life happen unexpectedly."

"Life is what happens when you're busy making plans," also goes along with this. Trying to plan out every little detail of your life is only going to lead to disappointment. Sometimes you find the best things/what you're looking for when you're not actually looking. Just go through the motions and things will work out the way they are supposed to.

4. "Be proud of your accomplishments, no matter how small."

It's important to celebrate the little things. Did you go to class today? Good for you. Did you decide to drink water instead of a soda? That's awesome. How are you going to work up to doing bigger and better things if you don't have anywhere to start?

5. "Whatever you're stressing about now probably won't matter in five years."

As someone who is often eaten away by their own worry and anxiety, this is a mantra that I try to constantly remind myself. While it may seem like a big deal now, you need to keep in mind the bigger picture. Will it matter in 5 hours? 5 days? 5 months? And so on. If the answer is no to ANY of these questions, it's probably not worth beating yourself up over.

6. "Stop being the 'go to' person for someone you can't go to."

Someone tweeted that their pastor said this to them and the tweet went viral. A friend of mine sent it to me, and it really made me think. Something I have struggled with over the years is making excuses for people who don't show up for me when I am constantly there for them. This is a helpful reminder that if they aren't contributing to you and your life, you shouldn't have to bend over backward to help them out and be in their lives.

7. "Two wrongs don't make a right."

While this is often a saying that parents use on their young children, it is applicable to pretty much any stage of life. My parents, especially my dad, have constantly said this, whether it was in reference to fighting with my siblings or dealing with people at school. Even as a 20-year-old, I find myself saying this when I hear about arguments and problems people are having. Everyone wants to get even, to best those who hurt them. While it's important to stick up for yourself, it is also important to be the bigger person and not stoop to their level (and whatever else your parents told you in these situations).

Related Content

Facebook Comments