How many of us are confident of our natural beauty? How many of us are courageous enough to say that we are beautiful? The answer, unfortunately, is not many and maybe even none. How many business brands actually promote the natural beauty of nature or human or women? The answer, too, unfortunately, is not a lot. But there is one brand and company does actually promote all of that, and it is Unilever. One of my all time favorite brands is Unilever, a British-Dutch multinational consumer goods company. I believe what makes Unilever a great company is that it values the natural beauty of nature, humans, and women.
Less than a decade ago, Unilever was a company name unfamiliar to most people. Today almost every household has a daily used product(s) made from Unilever. As Unilever expanded, it understood the impact it has on the environment and nature; therefore, Unilever’s goal is to halve the environment footprint of its products. Its products' greenhouse gas emissions have been reduced by 4% each year since 2010. The water associated with the disposal of its products came down to 12% versus what it was in 2010. In addition to that, Unilever is also focusing on tackling climate change by eliminating deforestation, developing sustainable agriculture, and helping with recycling and efficient consuming.
Furthermore, Unilever hopes to improve peoples’ health and well-being through its product. Unilever encourages people to take action through behavior change programs and promotes hygiene and nutritious food products. Specifically, it has helped in creating a better future for children through spirant real health programs around the world, bring nutrition expertise in helping children in undeveloped countries. Around 397 million people have reached at the end 2014 through its programs on hand washing, safe drinking water, and sanitation.
Moreover, as a woman, I was inspired by Dove, one of Unilever’s brand, where it promotes the natural beauty of women. It encourages and develops a positive relationship with the way they look, and helps them raise their self-esteem and realize their full potential. Many of Dove's campaigns focuses on women of all shapes, color, and ages. I believe that every woman is beautiful and Dove helps reveal that message through its advertisement campaigns and it is one of the reasons I decided to major in marketing. Just like Unilever, I want to promote and spread the natural beauty of women even further throughout businesses.
People often think that business is all about money and marketing; however, Unilever has proved them wrong. Business has the different side too, the caring and consideration side. Unilever has taken steps in promoting the natural beauty of nature, human, and especially women. That is the reason Unilever is my favorite brand and company and one of the reasons that inspired me to do marketing. Thanks to Unilever, I am proud to say that I am a woman and I am beautiful.
