Always, Thank You For Your #LikeAGirl Campaign

Always, Thank You For Your #LikeAGirl Campaign

Through empowering women, you're doing public relations right.


Marketers often make consumers "want to pay attention" by "calling out" society. In Always' #LikeAGirl campaign, the company does just that.

By employing simplicity and innocence of a child's mind, Always makes known a prominent problem in society. Because children are seen as "pure" beings we want to shield from evil (whatever that may encompass), using them as part of a marketing strategy creates a sense of wholesomeness.

A TV advertisement that is an element of the #LikeAGirl campaign consists of someone behind the camera asking women, men, and boys to "run," "fight," and "throw" like a girl. Snippets of respondents acting weak and prissy are shown.

A woman "runs like a girl."

A man "fights like a girl."

Then, the same person behind the camera asks young girls to perform the same tasks, to which they respond with extreme strength and pride.

A young girl "runs like a girl."

A young girl "fights like a girl."

Through this simple juxtaposition, the deeper truths of society's view of women are portrayed. By the time members of society reach adulthood, they have learned views on how women "should" act. The three words "like a girl" transform from a simple phrase into an insult.

The young girls in the advertisement show a sort of strength that comes with their innocence. Fear is instilled into viewers' minds when they realize at some point, these girls will become insecure about their abilities simply because of commonly held beliefs in society. The irony of this truth is that confidence in their abilities is not something women need to acquire. It is something women are born with but lose as they grow, simply by being who they are. Then, at some point, all of this lost confidence must be found again.

Always is supporting a cause that many women find important: female empowerment. On behalf of many of my fellow females, thank you, Always, for reminding us that doing something "Like A Girl" shouldn't be an insult.

Thank you for reminding us of the inner strength that has been inside of us all since birth.

Thank you for reminding us of all we can do as females.

Thank you for reminding us to be cognizant of how we portray women in society.

Thank you, Always, for reminding us of how incredible it is to do something #LikeAGirl.

Popular Right Now

I'm A Woman And You Can't Convince Me Breastfeeding In Public Is OK In 2019

Sorry, not sorry.


Lately, I have seen so many people going off on social media about how people shouldn't be upset with mothers breastfeeding in public. You know what? I disagree.

There's a huge difference between being modest while breastfeeding and just being straight up careless, trashy and disrespectful to those around you. Why don't you try popping out a boob without a baby attached to it and see how long it takes for you to get arrested for public indecency? Strange how that works, right?

So many people talking about it bring up the point of how we shouldn't "sexualize" breastfeeding and seeing a woman's breasts while doing so. Actually, all of these people are missing the point. It's not sexual, it's just purely immodest and disrespectful.

If you see a girl in a shirt cut too low, you call her a slut. If you see a celebrity post a nude photo, you call them immodest and a terrible role model. What makes you think that pulling out a breast in the middle of public is different, regardless of what you're doing with it?

If I'm eating in a restaurant, I would be disgusted if the person at the table next to me had their bare feet out while they were eating. It's just not appropriate. Neither is pulling out your breast for the entire general public to see.

Nobody asked you to put a blanket over your kid's head to feed them. Nobody asked you to go feed them in a dirty bathroom. But you don't need to basically be topless to feed your kid. Growing up, I watched my mom feed my younger siblings in public. She never shied away from it, but the way she did it was always tasteful and never drew attention. She would cover herself up while doing it. She would make sure that nothing inappropriate could be seen. She was lowkey about it.

Mindblowing, right? Wait, you can actually breastfeed in public and not have to show everyone what you're doing? What a revolutionary idea!

There is nothing wrong with feeding your baby. It's something you need to do, it's a part of life. But there is definitely something wrong with thinking it's fine to expose yourself to the entire world while doing it. Nobody wants to see it. Nobody cares if you're feeding your kid. Nobody cares if you're trying to make some sort of weird "feminist" statement by showing them your boobs.

Cover up. Be modest. Be mindful. Be respectful. Don't want to see my boobs? Good, I don't want to see yours either. Hard to believe, I know.

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

Dreading This Day All About Love

Valentines day blues


I have never enjoyed Valentine's Day.

Even if when I was in a relationship it was just an awkward day of "hey I love you, give me gifts and lets make out." But this year, I am just not feeling this thing at all. Since the relationship ended last June I have just been dreading the time when February came, because you know that on the 14th you are going to see all these love post and all us singles are like "welp this is just not my day.", and honestly you feel defeated. I personally asked other singles friends (like the three I have) if they wanted to come and watch Netflix with me and dread the day, but sadly they either had school or work. So here is my plan of getting though this day of love:


Yes Netflix how else am I supposed to get through this day? Usually I have Greys Anatomy playing all the time but that has love in it, and I am not in the mood for that. My plan is to watch all the crime shows I can because watching TV crime series or documentary about serial killers just seems perfect for the 14th.


Yes sleeping. I don't have anywhere I need to be why not catch up on some zzz's


Yes I am going to eat my feelings with chocolate because why not? if I could I would get a giant slice of cake and live off that on the 14th but sadly I am stuck with the normal Heresy's chocolate and Reeses which will do their job.


me :)

This is my wonderful cat Kimber and she will be my partner in crime on the 14th. She will sleep, snuggle, cuddle, all day with me because I need that moral support of my fluffy cat.


If I am able to fit reading a book into my schedule of everything listed above then reading will go into that open spot. I always loved reading but with school it is hard to find the time to read for enjoyment. so this day will be the perfect day.

This is my plan for the 14th of February and hopefully this will help me get though this dreadful day. And if you are also single try this out :)

Related Content

Facebook Comments