Always, Thank You for Your #LikeAGirl Campaign
Start writing a post

Marketers often make consumers "want to pay attention" by "calling out" society. In Always' #LikeAGirl campaign, the company does just that.

By employing simplicity and innocence of a child's mind, Always makes known a prominent problem in society. Because children are seen as "pure" beings we want to shield from evil (whatever that may encompass), using them as part of a marketing strategy creates a sense of wholesomeness.

A TV advertisement that is an element of the #LikeAGirl campaign consists of someone behind the camera asking women, men, and boys to "run," "fight," and "throw" like a girl. Snippets of respondents acting weak and prissy are shown.

A woman "runs like a girl."

A man "fights like a girl."

Then, the same person behind the camera asks young girls to perform the same tasks, to which they respond with extreme strength and pride.

A young girl "runs like a girl."

A young girl "fights like a girl."

Through this simple juxtaposition, the deeper truths of society's view of women are portrayed. By the time members of society reach adulthood, they have learned views on how women "should" act. The three words "like a girl" transform from a simple phrase into an insult.

The young girls in the advertisement show a sort of strength that comes with their innocence. Fear is instilled into viewers' minds when they realize at some point, these girls will become insecure about their abilities simply because of commonly held beliefs in society. The irony of this truth is that confidence in their abilities is not something women need to acquire. It is something women are born with but lose as they grow, simply by being who they are. Then, at some point, all of this lost confidence must be found again.

Always is supporting a cause that many women find important: female empowerment. On behalf of many of my fellow females, thank you, Always, for reminding us that doing something "Like A Girl" shouldn't be an insult.

Thank you for reminding us of the inner strength that has been inside of us all since birth.

Thank you for reminding us of all we can do as females.

Thank you for reminding us to be cognizant of how we portray women in society.

Thank you, Always, for reminding us of how incredible it is to do something #LikeAGirl.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

- Since my late teens, I have had wavy, unruly hair that is susceptible to frizz from heat damage.

- I've made a conscious effort to try and eliminate heat styling products from my hair regimen in order to do less damage in the form of split ends and hair loss.

- When I first tried Tineco's MODA ONE Smart Ionic Hair Dryer, I was immediately amazed by how quickly it dried my thick strands and how straight/sleek my hair was with minimal work.

Up to my late teen years, my thick, soft, silky straight hair was the envy of nearly everyone I encountered. I totally took it for granted till my hair began to evolve into being more wavy and unruly with random patches of wavy and straight hair.

Keep Reading... Show less

"Schitt's Creek" has quickly become an absolute fan favorite in the US and Canada and their seven wins at the Emmy Awards last night proves just that.

Keep Reading... Show less

10 Ideas For A Cozy Date Night In When It's Just Too Chilly To Go Outside

Because sometimes you just need to be snuggled up with your boo.


Yup, like most things, summer must come to an end, but just because summer is ending doesn't mean date nights have to end with it. Sure, there will be no more water park trips or picnic dates for a while, but surely there are many more date night ideas you don't need a clear sky and 80+ degree day to make happen.

That's what this list is for. Below are 10 ideas for date nights inside so that while you're stoking the fire at home this fall and winter, you're also keeping the fire alive in your relationship.

Keep Reading... Show less
Politics and Activism

The Steelers Are Honoring Antwon Rose Jr., A Victim Of Police Brutality, For The 2020 Season

The Pittsburgh Steelers have united by wearing the name of a victim of police brutality, Antwon Rose Jr., for the 2020 NFL season.


NFL players are permitted to wear decals on their helmets this season in honor of victims of systemic racism. However, the Pittsburgh Steelers have decided to unite and all wear the same name on their helmets this season: Antwon Rose Jr.

Keep Reading... Show less

I will preach this until the day I'm in the ground, nudes are an essential.

They are just as essential as toilet paper is right now and they have more power than just being a photo that's hidden on your iPhone. Nudes aren't just a way to turn on the guy/girl you've been hanging out with, but they can elicit a feeling of confidence and pure sexuality.

Keep Reading... Show less

During the pandemic, I've found out so much about myself by being single. I've learned that self-care comes first, I don't have to worry about impressing anyone else with my cooking skills other than myself, and it's perfectly OK to date yourself. So, for my fellow singles, here are 11 at home solo-date ideas (that are COVID-19 friendly) you can partake in any time you want to, to rock the single life this fall.

Keep Reading... Show less

Just when we thought 2020 couldn't get any more unpredictable, we find out that Ruth Bader Ginsburg has died at 87 of complications from pancreatic cancer.

Regardless of where you might stand politically, you can't deny that the was a very honorable woman, who has accomplished a lot in her lifetime. Writing majority opinions for many cases such as United States v. Virginia, and Olmstead v. L.C., she has paved the way for many women, showing that no matter what obstacles stand in your way, you can achieve your goals.

Keep Reading... Show less

These are just a few of my favorite responses! Please read and enjoy. This is probably some of the best advice you will read!

Keep Reading... Show less
Politics and Activism

Coronavirus, The Arizona State Legislature, And The 2020 Election

The Arizona State Legislature might shift its majority in the House and Senate come 2021.


Arizona State Senator Martín Quezada spoke today on legislative changes that may occur in 2021 due to the possibility of Arizona becoming a bipartisan state.

Keep Reading... Show less
Facebook Comments