Sorority recruitment videos are all glitter and games until the media decides to blow them up as racism and feminism issues, which is exactly what popular news outlets have done regarding Alpha Phi’s recruitment video at the University of Alabama.
The video features sisters of the sorority dancing, cheering, swimming, and having a good time at their gorgeous sorority house. But if you’re A.L. Bailey, this video is “…all so racially and aesthetically homogenous and forced, so hyper-feminine and so objectifying… It’s all so un-empowering.”
Whoa, slow down. Let’s not turn a molehill into a mountain. Of all things that are threatening equality, I’m pretty sure this recruitment video isn’t one of them. We also need to address the fact that true feminism means that we as sorority women have the right to present ourselves as we wish, and if that means blowing glitter into a camera then so be it. And if you’re a woman that doesn’t care for Greek life, that’s okay too.
In this video Fox News presents Katherine Timph, a former sorority woman, and Carrie Sheffield, a woman who went to Harvard and BYU. She claims her schools didn’t have Greek life. (Not-so-breaking news: Harvard has three sororities – Kappa Alpha Theta, Delta Gamma, and Kappa Kappa Gamma.) Sheffield clearly memorized every possible negative statistic about Greek life before she went on camera.
Does the video accurately represent Greek life? Absolutely not. Sorority women are much more than what you can see in a 3-minute video. But is it “un-empowering?” I don’t think so.
Also, it’s Alpha FEE, not Alpha FIGH.