Instagram has made a living off copying other platforms
Start writing a post
Technology

Instagram has made a living off copying other platforms

it wasn't long before Instagram straight up copied Snapchat...

100
Instagram has made a living off copying other platforms

Since it's release in 2010 Instagram had slowly and consistently continued to make advances. It started off an extra app but seemed as though just for pictures, it slowly but surely gained popularity and began to skyrocket. Internationally people started to like Instagram and its use of filters and hashtags to make the picture look even more legit.

Instagram began then wanted to try to become more. After seeing one of their competitors, another camera app called Snapchat has added videos, Instagram gave it's users the ability to post videos and instead of them being 10 seconds like Snapchat, they took it a step further and allowed 15-second videos.

After Snapchat gave their creators the options to post stories off of the app, it wasn't long before Instagram straight up copied Snapchat and gave their users the ability to do the very original name Instagram stories and gave their users the option to record videos up to a minute.


https://giphy.com/gifs/phone-gif-YTfRIjVxLFnKU


Instagram who is owned by Facebook has found continued growth and its value has skyrocketed it's worth. Even from copying Snapchat they have found more success doing so. Snapchat has about 194 million active monthly users where Instagram eclipses that claiming they have one billion monthly users.


https://giphy.com/gifs/flirting-T1Fa8B3pD7bz2

Instagram has become a mega platform for social media influencers. Many people have grown a following thru Instagram and post entertaining pictures and videos to grow their profile value. Many brands as well use Instagram as a marketing tool. Many companies find people on Instagram with a large following and offer much money for sponsoring content in their videos. Although Instagram does not directly pay its users, the social media platform has been very profitable for some of its users. Instagram has been pretty big already and it recently decided to take on another social media platform with intent again to dethrone them. YouTube has been THE video watching platform and has little to no competition with it. After Google bought out YouTube it only increased its dominance and spending money. YouTube has made many overnight celebrities with their content creators who have found money through many brand deals for those with big followings. YouTube also pays it creators for putting ads on their videos and getting a percentage for their monetization of the video.

Instagram lately announced their new app called IGTV. IGTV revealed itself as the next big video platform. IGTV has its own app and can also be accessed thru the Instagram app which is linked together. Instagram found that a lot of Social Media platforms begin to fail or decline when the creators are not able to make money so IGTV announced their intent to add a monetization feature coming soon for their creators. Instagram also made IGTV exclusively for videos shot in platform pushing for original content and not some copy and pasted from other social media outlets.

Instagram has made a living off of taking other platforms things and doing them better. With IGTV we will see what Instagram has up its sleeve to take down the extremely huge YouTube platform. Even with a billion active users, this will be an uphill battle.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

48666
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

30952
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

954791
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

179609
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments