21 Phases Of The Evolution Of Snapchat

21 Phases Of The Evolution Of Snapchat

How a 10 second snap changes us.

The evolution of Snapchat is one that matters to us because what other app would we use to waste time and to show people how ugly we are every day, a drunken night, a concert, a scenery, or pretty much everything and anything remotely entertaining or stupid.

I gotta give it up to Snapchat, our favorite app has come a long way from being the sleazy way boys try to get nudes from random girls, or something like that.

But for real, sInce its creation, Snapchat has become one of the most popular mobile apps that can be downloaded to your iPhone or Android smartphone. According to a study by Sumpto, it shows that 77 percent of college students surveyed use the Snapchat mobile app daily. (obviously the first app I check every day)

Let's go down memory lane of how Snapchat became just about the greatest app there is:

Phase 1: Just Photos

Snapchat was released in September 2011, and this was The OG phase, little do we know just what is about to happen to this app.

Phase 2: Videos

This was in December 2012. AKA the video feature allowed us to view a concert without actually being there. This feature still exists and is a very useful feature that I love.

Phase 3: Best Friends

Aka the best phase. Who didn't like to know who's people top friends were?!? Forever hoping this feature would come back.

Phase 4: Inner Artist

In January 2013, everyone's inner artist came alive when Snap chat introduced the ability to re-create any photo into an art masterpiece. Now your cat can be a wizard.

Phase 5: The Growth

By February 2013, Snapchat users were sending over 60 million snaps a day, or 700 snaps a second!

Phase 6: Story Time

October 2013, yes the stories were introduced. The phase that significantly changed our lives. The phase that allows you unlimited views on your crushes or enemies Snapchat for 24 hours, and have them not even know.

Phase 7: Replay

December 2013, Snapchat releases that a viewer can replay a snap ONCE a day, so choose carefully who you choose to replay.

Phase 8: Snap(CHAT)

Ah yes the ability to actually chat on Snapchat. In May 2014, Snapchat allows you to send messages, but be careful because messages that are sent are wiped away into empty bubbles an hour after sending.

Phase 9: Geo- Filters

In July 2014, you now can swipe right to put on a geo-filter, location-based service that allows users to unlock certain filters based on their location.

Phase 10: Live Section

August 2014 introduces us to a "Live" section allowing people to follow events live. Be Careful with this one, you get addicted to these fast, I.E. Arizona Campus Story.

Phase 11: Advertisements

Not too long after in October 2014, Snapchat introduces the ability to advertise on Snap. Realistically, we all just click through these.

Phase 12: Snapcash

November 2014, the new Venmo happened.

Phase 13: Sponsored Stories

November 2014, a feature that highlights big events such as the AMA's and the Superbowl allowing fans to upload their snaps to the sponsored story if they are at the venue.

Phase 14: Discover Section

The phase that no one even looks at. Unless you are REALLY bored. A phase that came in January 2015, comprising of content from brands like ESPN, CNN, Vice, and Warner Music, National Geographic, Yahoo News and others.

Phase 15: Emoji Hidden Meanings

Other known as the "emoji replaces 'best friends' function". This came out in April 2015 putting emoji's next to friends names with a hidden "secret emoji code". Still wondering what the emojie means? This should help you.

Phase 16: Extreme Growth

May 2015, Snapchat at it peak reaching 100 million active users, sending approximately 400 million snaps a day!

Phase 17: Gif Profile Picture

In July 2015 introduces profile pictures of taking 5 pics of yourself and an animated gif will be created for your profile picture.

Phase 18: Edit Mania

July 2015, Snap allowed you to swipe through filters, position text and emojis, show the time, temperature, or even how fast you are going, because these are all clearly very important for everyone to know.


Phase 19: Face-altering filters

Life changing. lets just say that. September 2015, Snapchat introduced its latest craze allowing wild animated filters that alter to your face recognition. Personal fave: the dog.


In April 2016, Snapchat finally introduced a new character limit to add 80 more character that you are able to type for a snap. Finally is all I can say.

Phase 21: Current Day: The Stats

Number of Snapchat daily video views: 8 billion

2015 projected revenue: $50 million

Average number of photos shared on Snapchat every second: 9000 snaps per second

Number of Snapchat stories viewed each day :1 billion

Cost for advertising on Snapchat: $750,000 per day

Happy Snapping, Snapchat world! We are truly part of an evolution and have been through all the phases to see how successful Snapchat has become!

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A Poem To Art Saving Us

Art is what you need it to be.

“Youth is wasted on the young”, I know, and I am trying. So desperately to ensure that my odyssey is a chest of memories that will never diminish.

I find myself staring at the bottom of empty coffee mugs, caught between the backwash of coffee tainted oxygen molecules and morning delays. These cells are nothing but pixilated facades.

Nietzsche says that art does not need to be truth, but isn’t that what it is all about? Is that not what makes it so raw? Making the intangible, tangible? But the only thing true of art is that art saves us. And if that means that what art is made of is not truth; that art is the outcome of a survival mechanism to compose and convince ourselves to feel something so that we do not fall into the black hole of nihilism then so be it.

Because I won’t know any other way. All I know is that I am breathing and thinking and just being.

It is kind of ironic that we depend on each other’s defense mechanisms to live, to prove that our existence isn’t just some fucked evolutionary step. We are so desperate and so in need to find ourselves, to understand that we need to be here that we also begin to see ourselves in the art works. In the brush strokes of Van Gough; in the not so irregular and not so misplaced lines of Picasso’s works. This is both comforting and scary.

Some days it is hard to differentiate yourself from all the art that is surrounding you and I; sorting through all the pieces that are spread along the sunrises, book stores or through the numb vibrations of the rain. Art does not have to be true, but it does have to be a series of releases.

We spend our whole lives breathing in and attacking notes, but we always forget that we can breathe. That in our composition of life we can add our own breath marks. It is okay to release. To breathe in and to stop your tune when needed.

Cover Image Credit: Unsplash

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The 7 Best Pieces of Drag Race Lingo Ru-vealed

Werk it, queen!

Season Three of "RuPaul's Drag Race: All Stars" just wrapped last week, but season 10 of Drag Race is scheduled to premiere on March 22nd. You might’ve turned on your TV and thought, “what the heck are they talking about?”. Some of the lingo is confusing and unclear, so here’s a guide to just some of the key catchphrases.

1. The library/Being read

The name of the mini challenge is “Reading is Fundamental, in which queens take turns reading each other. When it’s their turn, they “enter the library”, which just means putting on goofy glasses. Reading is pretty much pointing out flaws but in a funny or over the top way.

2. Shade

Throwing shade is similar to reading someone, but I think of shade as usually more blunt, insulting and less clever.

3. Tea

Derives from the letter “T” standing for truth. Tea refers to gossip, news or information. Commonly used in the sense of “So, what’s the tea?”, which means “girl, what’s the gossip?”. It’s commonly combined with shade, as someone might say “No, tea, no shade, but…” which is a preface saying “no disrespect”. Conversely, someone might say “all tea, all shade” meaning that they know exactly how they sound and don’t care if you’re offended.

4. Fish

A queen is said to be looking fishy/serving fish when they closely resemble a woman. Some of the fishiest queens include Tatianna, Courtney Act, and Farrah Moan.

5. Back Rolls

An insult used in season 5 when Jade Jolie told Alyssa Edwards: “Girl, you had rolls all over the place in the back, it was disgusting!” To which Alyssa responded

6. Snatch Game

A parody of the 1960’s celebrity game show “The Match Game”. On the original show, contestants write in answers to questions, hoping to match the guest judge. Snatch Game operates in the same way, but the contestants have to impersonate a celebrity. This is a challenge that has taken place every season since the second one, and it’s probably the most highly anticipated. This is one of the challenges that really establishes the top queens, as they’re judged based off of likeness and humor. Celebrities that have been impersonated range from Dame Maggie Smith to Britney Spears, Judge Judy, Anna Nicole Smith, and even RuPaul.

7. Comedy vs. Pageant Queens

This is pretty much exactly what it sounds like. Some queens are more specialized in makeup, costumes, and overall pageantry. Others are more campy and over the top. Comedy queens are usually stronger in acting or comedy challenges, but pageant queens have the upper hand in design focused challenges.

So there ya have it, a short list of Drag Race terminology. I RuPaulogize if you got a little lost somewhere, but if you managed to make it through this article….


Cover Image Credit: Daniel Dudek-Corrigan

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