In this day and age designer clothes have become a lot more popular than in past generations. Why do this generations teens and young adults feel the need to have these luxurious items? A question not many have an answer too but I may have some ideas.
1. Celebrities
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Almost everyone in this generation has a celebrity role model. I believe teens from all generations had a celebrity role model or someone they looked up to whether it be for music or for acting or just for being a Kardashian. A Kardashian is someone who is famous for being famous, in other words, talentless if you all weren't aware. Anywho, in previous generations teens followed their celebrity role models in what they did, what they ate, and how they spoke. In this generation, we like to dress like our celebrity role models. Yes, we may spend over 1000 dollars on a pair of shoes but it's all to look just like our favorite pop artist.
2. To impress others
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We all want to impress our friends, what says hey look at me more than a plain white 200 dollar shirt with "Supreme" written on it? Nowadays it is all about the name brand, the logo, and the cost of clothes. More than likely since the designer is so popular everyone knows the price of what you are wearing. No matter what brand, no matter where it is from, everyone can find how much it costs. Our generation is insecure and believes that the best way to make friends or get that hottest girl in class is to blow cash on shoes that will last a month. Growing up we watched lots of TV shows that showed us how guys with lots of money and the coolest and latest things got the girls. Sorry to ruin your day fellas but being a genuinely nice person is better than buying your high school sweetheart a diamond ring.
3. Social media
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This generation is all about the now and following trends as fast as they come. There is a new trend almost every few months, whether it be ripped jeans & t-shirts or shoes that have written on them. No matter what it is, if media says it is cool it's cool. Social media is such a big part of today's youth, we can find celebrities promoting clothes and all the perfect outfits we would like to wear all on social media at the tip of our fingers.
4. Rebel
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We often hear the terrible dad joke that goes, "I think you need to take those pants back, they have holes in them!" but nah pops - they were made like this. We often have to explain to our parents that it's fashion and they wouldn't understand. Sometimes we like to rebel a little and buy clothes just because we know our parents won't like them. Come on admit it, as a teen you liked making your parent mad, we all did! We sometimes rebel against society, just because others say it is weird to wear or doesn't look good we like to make it our own style and run with it.
A designer is promoted all day every day, in music, movies, art, and social media. It is all around us and being thrown in our face on every post we see on social media. This is why teens think that designer clothes are so important. Always remember kids, it is not about the clothes it is about the person wearing them.