It was a typical Sunday in November when word started to spread like wildfire. I’m Shmacked was coming to TCU this spring. What did you have to do to get that coveted ticket? Download the app Tilt. Pay $40 to I’m Shmacked. And spread the word.
I’m Shmacked sets a quota for tickets and a date that the quota must be met by in order to put on the event. When I heard the news of the event, the deadline date was near and fast approaching, so I gave in. I bought the $40 ticket. The news was buzzing around campus and I could not help myself, but wanted to be a part of what I thought could be a fun event. I did not know the date. Nor did I know if there would be a performer or a theme or anything. I didn’t even really know what I’m Shmacked was. All I knew was that everyone was going, so why not?
So, what even is I’m Shmacked? This for some reason had not even crossed my mind until my sorority announced that we were not allowed to attend the event. At first, I was pretty upset. I spent $40 dollars that would soon be going down the drain. I decided to do my own research and find out what the controversy was all about.
According to Business Insider, I’m Shmacked is two men, Arya Toufanian and Jeffrie Ray, who travel to college campuses and throw incredibly “insane” and “wild” parties. The founders document the night and create Youtube videos showcasing the school’s party scene.
After watching a few of these videos, I wondered to myself why I ever bought a ticket. The videos showcase girls in a horrible light. From close up shots of boobs and butts to vulgar dance moves as well as drugs and alcohol galore, you can expect to see all and more from an I’m Shmacked video.
The vibe that I got from the videos seemed overtly sexual. One video in particular, “Signs She Wants The D” stood out incredibly among the rest. Throughout the six-minute video there are appalling comments from both men and women providing their thoughts on how a woman shows that she wants "the D."
There are more than a few articles that have circled the web regarding ending the “hookup culture.” As long as we decide to buy into these events that objectify women, how are we supposed to believe that men will treat us with dignity and respect? How do we expect to not be a one-night stand? As long as we continue to buy into this culture, nothing will change.
