Who doesn't love Wendy's? Specifically, who doesn't love Wendy? She's an adorable mascot and an absolute savage on Twitter.
Wendy isn't shy about publicizing her beef with McDonald's (no pun intended), such as the time she responded with a picture of a trash can after someone asked about where the closest McDonald's was or when she replied for a tweeter to get a "McRefund" after the user mentioned ordering McDonald's.
Everyone is aware about the photoshop, props, and staged acting used in advertisements to glamorize the grease and conceal how harmful the food is for your body. Consequently, it is usually rushing middle-aged employees who cave into hastily buying food from Wendy's in the morning or evening, since younger generations have been brainwashed about the million reasons to not consume fast food and to instead make smarter choices with meals.
We should applaud Wendy's representatives for strategically exploiting the power of social media; the appeal of Wendy's Twitter humor is no different than the appeal of smiling children gobbling happy meals or wearing Burger King crowns on television. Though this tactic does not take away from the 970 calories from eating a Wendy's Baconator burger, it certainly removes the pressure of having to lure in millennial consumers.
Unprofessional? Yes. Uncompromising? Absolutely - no way will the lil' redhead be defeated by her clown arch nemesis Ronald McDonald.
Whether or not the Twitter account persuades you to eat more Baconator burgers, regardless you should not mess with @Wendys unless you wish to be roasted by the army of tweeters representing the mascot of Melinda Thomas.