The Ultimate Guide To Being A Social Media Director

The Ultimate Guide To Being A Social Media Director

Step by step instructions to being a part of a thriving Odyssey community.
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The Social Media Director is responsible for working towards developing keen and astute packaging of pieces on a weekly basis - is a contributing editor so on the weekend they can see all pieces and work toward the packaging. Specifically, it is the job of the Social Media Director to work on producing high-quality cover images, headers, sub headers, and intro paragraphs. Also in charge of helping to disseminate team’s content across different social media channels.

Monday

Rally the community behind content shared to Odyssey's owned social pages.

Objective: Commenting, liking, and sharing from Odyssey's Facebook page[s] increases a piece of content's traffic. A Content Strategist or EIC will notify the Social Media Director when a piece of their community's content will be scheduled to appear on Odyssey's owned social pages.



Tuesday

Share new content

Objective: Get new content trending that has been posted during the current posting cycle. Encourage Creators to share their own content, but don’t hesitate to help them with smart sharing.

Resources: The Social Sharing Toolbox




Remind everyone about the Wednesday at 5 p.m. submission deadline

Objective: More Creators that submit content means there is more content for you to work with on social media. More Creators are more likely to submit their content if other exec members, aside from the EIC, remind them about the deadline. It creates peer-to-peer accountability.

Wednesday

Reach Out in GroupMe/FB group

Objective: Get everyone to share their articles in the group message or Facebook group. The first step in social sharing is always to share with your team members. This is also a good opportunity for Creators to get feedback on where else they should share their content, especially if they are stuck.

Resource: Odyssey's Library Of Digital Media Resources





Encourage smart sharing

Thursday

Check in with EIC

Objective: Get in touch with your EIC and strategize for the week. This is a great time to start planning a team meeting or discuss your individual responsibilities. It also is for you as SMD to understand social media and be able to verbalize those things to your EIC.

Friday

Reshare Old Content

Objective: Highlight some relevant, evergreen content that has potential to take off again. Find specific FB groups to reshare or get the Creators to reshare their content again.

Resources:



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I'm The Girl Without A 'Friend Group'

And here's why I'm OK with it

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Little things remind me all the time.

For example, I'll be sitting in the lounge with the people on my floor, just talking about how everyone's days went. Someone will turn to someone else and ask something along the lines of, "When are we going to so-and-so's place tonight?" Sometimes it'll even be, "Are you ready to go to so-and-so's place now? Okay, we'll see you later, Taylor!"

It's little things like that, little things that remind me I don't have a "friend group." And it's been like that forever. I don't have the same people to keep me company 24 hours of the day, the same people to do absolutely everything with, and the same people to cling to like glue. I don't have a whole cast of characters to entertain me and care for me and support me. Sometimes, especially when it feels obvious to me, not having a "friend group" makes me feel like a waste of space. If I don't have more friends than I can count, what's the point in trying to make friends at all?

I can tell you that there is a point. As a matter of fact, just because I don't have a close-knit clique doesn't mean I don't have any friends. The friends I have come from all different walks of life, some are from my town back home and some are from across the country. I've known some of my friends for years, and others I've only known for a few months. It doesn't really matter where they come from, though. What matters is that the friends I have all entertain me, care for me, and support me. Just because I'm not in that "friend group" with all of them together doesn't mean that we can't be friends to each other.

Still, I hate avoiding sticking myself in a box, and I'm not afraid to seek out friendships. I've noticed that a lot of the people I see who consider themselves to be in a "friend group" don't really venture outside the pack very often. I've never had a pack to venture outside of, so I don't mind reaching out to new people whenever.

I'm not going to lie, when I hear people talking about all the fun they're going to have with their "friend group" over the weekend, part of me wishes I could be included in something like that. I do sometimes want to have the personality type that allows me to mesh perfectly into a clique. I couldn't tell you what it is about me, but there is some part of me that just happens to function better one-on-one with people.

I hated it all my life up until very recently, and that's because I've finally learned that not having a "friend group" is never going to be the same as not having friends.

SEE ALSO: To The Girls Who Float Between Friend Groups

Cover Image Credit: wordpress.com

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4 Things I Wish High School Me Knew

Every day has a purpose.

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People don't give high school enough credit for having the ability to shape your life. It can build you or it can break you and often times there is no in between. As I enter into my senior year of college I have reflected a lot on my college career and how it really has been the best years of my life up to this point, but I know that without a doubt my life would have been so different in I would have known these things as a high schooler.

1. Your life is valuable

But because of his great love for us, God, who is rich in mercy, made us alive with Christ even when we were dead in transgressions—it is by grace you have been saved. And God raised us up with Christ and seated us with him in the heavenly realms in Christ Jesus, in order that in the coming ages he might show the incomparable riches of his grace, expressed in his kindness to us in Christ Jesus. - Ephesians 2:4-7

2. You aren't defined by your singleness. 

Daughters of Jerusalem, I charge you by the gazelles and by the does of the field: Do not arouse or awaken love until it so desires. - Song of Solomon 2:7

4. You aren't going to fit in

Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God's will is—his good, pleasing and perfect will. - Romans 12:2

4. Your clothes aren't going to fit forever, don't spend all of your money on them 

Then he said to them, "Watch out! Be on your guard against all kinds of greed; life does not consist in an abundance of possessions." - Luke 12:15

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