The Ultimate Guide To Being A Social Media Director

The Ultimate Guide To Being A Social Media Director

Step by step instructions to being a part of a thriving Odyssey community.
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The Social Media Director is responsible for working towards developing keen and astute packaging of pieces on a weekly basis - is a contributing editor so on the weekend they can see all pieces and work toward the packaging. Specifically, it is the job of the Social Media Director to work on producing high-quality cover images, headers, sub headers, and intro paragraphs. Also in charge of helping to disseminate team’s content across different social media channels.

Monday

Rally the community behind content shared to Odyssey's owned social pages.

Objective: Commenting, liking, and sharing from Odyssey's Facebook page[s] increases a piece of content's traffic. A Content Strategist or EIC will notify the Social Media Director when a piece of their community's content will be scheduled to appear on Odyssey's owned social pages.



Tuesday

Share new content

Objective: Get new content trending that has been posted during the current posting cycle. Encourage Creators to share their own content, but don’t hesitate to help them with smart sharing.

Resources: The Social Sharing Toolbox




Remind everyone about the Wednesday at 5 p.m. submission deadline

Objective: More Creators that submit content means there is more content for you to work with on social media. More Creators are more likely to submit their content if other exec members, aside from the EIC, remind them about the deadline. It creates peer-to-peer accountability.

Wednesday

Reach Out in GroupMe/FB group

Objective: Get everyone to share their articles in the group message or Facebook group. The first step in social sharing is always to share with your team members. This is also a good opportunity for Creators to get feedback on where else they should share their content, especially if they are stuck.

Resource: Odyssey's Library Of Digital Media Resources





Encourage smart sharing

Thursday

Check in with EIC

Objective: Get in touch with your EIC and strategize for the week. This is a great time to start planning a team meeting or discuss your individual responsibilities. It also is for you as SMD to understand social media and be able to verbalize those things to your EIC.

Friday

Reshare Old Content

Objective: Highlight some relevant, evergreen content that has potential to take off again. Find specific FB groups to reshare or get the Creators to reshare their content again.

Resources:



Popular Right Now

15 Stores That Have Free Gifts For You On Your Birthday, Yes, Even In Your 20s

Is it worth all of the free stuff? YES!
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Do yourself a favor and go sign up for all of these rewards programs below. I know...you are thinking about all the emails you are going to receive..but is it worth all of the free stuff? YES!


1. Auntie Anne's

Sign up for pretzel perk (really easy), and you get a free pretzel on your birthday. Who doesn't love Auntie Anne's? Perfect snack while you are on your birthday shopping spree! Don't get me started on those cinnamon sugar covered pretzels!

2. Baskin Robbins

Go in and tell them it is your birthday, and you will receive a Free Ice Cream. Their Chocolate Chip Cookie Dough is THE best, but its impossible to order wrong at Baskin Robbins.

3. Cracker Barrel

Go in and tell them it is your birthday, and you will receive a Free Dessert. Look around in the store, play some chess just like old times, and it would be such a great, down to earth place to celebrate!

4. Kendra Scott

1/2 off on one item during your birthday month. All you need is your ID, and they will discount your item!

5. IHOP

Free meal on your birthday! Pancakes here I come!

6. Krispy Kreme

Sign up for eclub, receive a free donut :) Easy enough! I mean who doesn't want to bite into that a warm, sweet, sticky donut?

7. Panera

Sign up for (free) Panera Rewards, and receive free dessert. Oh, that is after your mac and cheese...ofcourse.


8. P.F Changs

Create an account = Free Appetizer or Dessert during your birthday month (THANK YOU FOR NOT LIMITING IT TO THE ONE DAY)

9. Sephora

Register with Sephora and they will give you a free gift on your birthday.

10. Steak n' Shake

Sign up for E Club for a free menu item on your birthday.

11. Starbucks

Getting tired running around to recieve your free items? Stop by Starbucks with your reward (app) to get a free drink!

12. Columbia Sportswear

Get that jacket you've been waiting for to go on sale, because you receive a 20% off coupon if you sign up for their rewards club.

13. ULTA Beauty

Get a free gift once you sign up for their (free) rewards. While you are in there, might want to ask for a free makeover?

14. Einstein Bros Bagels

Get your free birthday breakfast on them if you join their EClub (Again very easy)

15. DSW

Recieve a $5 Gift Certificate if you join their rewards, which is super easy because they just send you emails which most of the time is coupons.

Cover Image Credit: breleee • Instagram

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A Letter To My Muse

There is always someone who believes in you!

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Dearest Muse, I don't think I've ever thanked you for all you have done for me. For as long as I could remember, storytelling was an interest of mine and if not for your faith in me, poetry readings would be the only way my voice was heard. The longer I wrote, the more I reminisced of the good ol' days of elementary school life filled with annoying "ABC order" assignments and vocabulary tests; which at the time were nothing more than an anchor; a mere waste of time. Though, as I reached 6th grade, I truly saw the beauty of life in kaleidoscope-like fashion; various complex topics and how words could express them all. These lessons proved worthwhile as they aided in reaching my current level of insight and helped the ensnared soul voice his thoughts--relating to all who listen. The longer I wrote, the more beauty there was to experience; growth filled every word possessed--I was creating something beautiful.

My point is this. I would have never thought of sharing a piece of me like this to the world; you took my hand and directed me through a gorgeous door filled with my very essence. A part of me that shows itself in every piece written, and a dauntless character that relishes pushing the envelope and challenging the conformist thinking encasing the world we live in. Furthermore, what has started as a medium solely for enjoyment was nurtured into something to vent through and truly grip the finer and important things in life.


Sincerely,
Mario C.



P.S.

I've had brilliant teachers within every niche, yet the one that sticks out more than most is you. Thank you for your faith, soul, and open-mindedness.

Cover Image Credit:

Igor Ovsyannykov

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