A lot of people generally subscribe to YouTubers that they completely like; toleration of a creator isn't enough to gain a subscription. Everyone has their own certain "guidelines" that a channel has to follow in order to gain their subscription, and these guidelines usually correspond to the viewer's own personality and the things they look for. YouTube is fairly unorganized, obvious by the way you can start out watching a serious video your friend linked you to, and end up watching cat videos an hour later due to natural progression of video recommendations. But of course, the disorganization is a good thing as well because it's easy to find new content to fall in love with. I have gone on far too many of these random YouTube sprees, and I've naturally categorized the mess that is the website by descriptions of both the subscribers and the channels they pledge loyalty to (in alphabetical order too).
Activists (Aggressive or Educational)
Activists who want to spread their concerns and information to a wider audience usually use YouTube. Their videos usually tend to show up during someone's binge watching if they didn't specifically look up the topic on their own. Sometimes these activists are very educational and they manage to get their information across in a way that makes a viewer want to make a difference. An example of one of these educational activists would be Lacigreen, a passionate feminist that teaches people to be educated, not angry. Another version of a YouTube activist would be a more aggressive way of giving information. An example of this type of activist would be a very proud vegan named Sorsha. Sorsha's approach to giving information about the vegan lifestyle is to be aggressive and flood the viewer with graphic, heartwrenching images. Yes, it's a method that works, but sometimes scaring people isn't such a great method of persuasion.
Viewers: The viewers of such activists are mostly people who just want to learn some information about the world. Though of course, a lot of people wanting to complain about the topics being spoken about appear in the comments of the videos.
Animators
Animators create unique content using their talents in animation to interact with their viewers. They put in a lot of work into their videos since animation requires so much time and detail, especially the good ones. Well known animators on YouTube are Egoraptor, Pixlpit, both well known for the amount of work they put into their animations and also the funny dialog in their creations. Animation requires quite a bit of talent to do, especially if the animator wants to create good, pleasing-to-the-eye content.
Viewers: Those who watch animators usually like comedy or simply love seeing the quality of work that people can put out.
Arteests
Artists are typically on YouTube to interact with viewers and share their pieces. Art is either just a hobby or a true passion for them and YouTube is there for them to show an audience what they can do. An example of one of these artists would be DrawingWiffWaffles. She does challenges and shows off her work by presenting how she drew her pieces, keeping a certain level of interaction between her and the viewers.
Viewers: The viewers of such artists tend to watch their videos to watch the process of art being made. They may not be able to create their own art pieces due to little practice, but watching someone else make something so well is impressive to those who can't.
ASMR Artists
ASMR is one of the weirder parts of YouTube that I have ventured into, and I have seen some weird stuff on there. ASMR based videos are quite literally people making soft noises and whispering in the viewer's ears. Weird, right? But ASMR artists like Gentlewhispering get millions of views on their videos because so many people find relaxation from the content. The purpose of the videos are clear and people flock to it.
Viewers: The viewers of ASMR videos are those that seek comfort from sources outside of friends and family. The calming videos disconnect them from their problems even just temporarily.
Beauty Channels
Beauty channels are meant to teach people who want to wear makeup how to hone their skills. An example of one of these types of beauty gurus is MichellePhan, a woman who started out with a little bit of knowledge about makeup. Through the years she herself honed her makeup skills and in turn taught her audience as well. Other times, people with careers as makeup stylists create YouTube channels so as to teach people little tips and methods on how to use makeup properly, using their own experiences. They sometimes advertise their own makeup lines, an example of this being Jefree Star, a famous model and makeup stylist.
Cooking Tutorials
Cooks on YouTube are quite literally the life force of teenagers who don't know how to cook food properly. Teenagers and college students search for solutions from channels like The Domestic Geek to figure out ways to properly make food for themselves and others.
Viewers: Those who watch cooking channels are either cooks themselves and already have the skill set to make the dishes that are being explained, or they are desperate college students in search of step by step instructions in order to survive.
Hilarious Gamers
Funny gamers are usually the ones that create frequent content that's more for entertainment purposes rather than actual gameplay. They add in more jokes and special effects than serious gamers in an attempt to let their own personality shine through. Most times they play horror games or idiotic games just to make their audience laugh. Most gamers like these have areas on the screen of their videos where they show their faces. This aims to show their real life reactions to the games they play. Of course, some remain faceless, but their aim is always to please the viewers with humor in tandem with the game. A few examples of these gamers are Pewdiepie, Jacksepticeye, Markiplier and Game Grumps.
Serious Gamers
Serious gamer channels are usually the ones that create in depth play-throughs of new games or highly requested games, aiming to please their viewers. The viewers use these gameplay videos to see if they like the game enough to invest their own money in it. If they don't like the graphics or the story line of the game when they watch someone play it, why would they waste their money.
Viewers: Those who watch serious gamers are either gamers that are stuck in their games and need advice on how to continue, or they watch because they don't have the money for consoles or games and watching is the closest they can get to the full experience.
Viewers: All-Arounders
Quite a few people who peruse YouTube for content don't tend to stick to just one of the topics above, that just gets boring. They stay well-rounded with the content they view. That equal distribution of interest allows for YouTube to be an unorganized mess, but it also makes YouTube channels and viewers easy find each other among the chaos. Everyone has something to enjoy and that's why YouTube has made so many leaps and strides; it appeals to many.
