How to Build a Top eCommerce Brand
Start writing a post
News

How to Build a Top eCommerce Brand

Learn to Connect With Your Target Audience

2
How to Build a Top eCommerce Brand

Running a successful online business means increasing conversion rates and boosting revenues. Branding makes people remember the company and what it offers to consumers. Discover how to build a top eCommerce brand that makes consumers resonate with the business and its products and services.

Define the Brand

The first step to success is to clearly define the brand. Determine the target market for the products and services. Take time to explore the organization's goals, mission, and why the company was started. Consider the value and differentiating factors that make the business contrast from the competition. Develop a brand personality that can be visually and contextually expressed to consumers in a recognizable way. Then create a logo and tagline that express the brand's message.

Use Compelling Images

Online shoppers want to see compelling photos of the available products. Invest in a professional photographer or use a quality camera to accurately capture all the offerings from every angle. When applicable, include a simple diagram. Other options include video, aerial photographs, and photos showing people using the products. Use images to entice consumers into making a purchase.

Craft Descriptive Content

Product descriptions, site content, social media entries, and blog articles are all ways to use words to connect with consumers. Craft descriptive content to bring the products to life. Product descriptions should include how the item is used, sizes, colors, shapes, and any other details a consumer might ask in-person. Use the brand's voice, colors, and logo on each website page for a consistent feel. Social media posts and blogs give the brand an opportunity to speak more casually and link with the target audience.

Focus on Lifestyle Content

Lifestyle content appeals to a consumer's desire to lead a specific type of life. From outdoors and active to luxuriously relaxed, a brand expresses the lifestyle consumers want. Consumers respond better to photos and content that show the product in use. A drab white background looks like other sites. Focusing on lifestyle content makes a top eCommerce brand and its products stand out from the crowd.

Offer a Meaningful User Experience

Online shoppers want a secure environment where they feel comfortable sharing personal information. Create a user experience that aligns with the brand message. For example, a luxury website should be visually and emotionally appealing to consumers. When they arrive at the site, the colors, logo, and voice should instantly convey branding. The goal is for customers to instantly recognize the brand and associate it with their favorite products. An effective site keeps consumers wanting more. Make it easy for shoppers to use all types of currency to make purchases. Include sharing buttons for all the content, so satisfied consumers can tell their friends and family about the business.

Branding is what makes consumers want to do business with a specific company over the competition. In a competitive online marketplace, it takes more than great products and services to get noticed. Develop a distinctive voice and style that conveys a desirable lifestyle to connect with the target audience and make them want more.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Relationships

Hittin' the Road Playlist

With the end of August approaching more quickly than many of us would like, the preparation for school is happening in more ways than just one.

1517
http://cdn1.theodysseyonline.com/files/2014/08/11/635433794713320635180099351_road%20trip%20playlist.jpg

The car is all packed. The money you saved (and didn't spend online) from your summer internship is secured quietly in your bank account. The immediate reunion with your long-distance college friends is set. The real question on everyone's minds is: do you have the perfect melody to jam to as you journey back to school? 

Keep Reading... Show less
Featured

20 Quotes That Will Make You Smile Today

Everyone could use more self-care and without the judgement...

3606
20 Quotes That Will Make You Smile Today

Welcome to a new day and a new opportunity to be our best selves. Here's a list of 20 quotes about self-care, self-love, positivity, and finding inspiration. Carry these quotes with you throughout your day for positive upliftment!

Keep Reading... Show less
Featured

10 Small Reasons To Smile​

There's always a reason to be happy.

2984
10 Small Reasons To Smile​

It doesn't cost a thing - so smile.

Keep Reading... Show less
11 Songs That Will Hit You In The Feels, No Doubt About It

One of my favorite things to do when it comes to music is making different playlists on Spotify. I find it so fun to go back to old songs, find new ones, and categorize them into my different playlists. We all have that one playlist that we resort to when we are really feeling some type of way — also known as a "feels" playlist. If you have one of these playlists or feel ~inspired~ to make one, here are 11 songs that are a must to add.

Keep Reading... Show less
Featured

To My Fellow Girls With Resting B**** Face

A letter to my friends with RBF about understanding your own face and helping others deal with it.

4075
Jupe du Jour

To the girl with resting b**** face:

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments