Makeup has always been a fun and expressive part of beauty. But, in recent years, the industry expanded exponentially, and it has become a cornerstone of our modern-day culture. With dozens of brands and thousands of products to choose from, it can be challenging and overwhelming to pick not only the best quality products, but the most suitable ones for your skin type and your wallet. Whether you're a beauty guru or just getting started, here are the top five makeup brands every makeup lover needs from the drugstore, in no particular order.
1. E.l.f.
If you've ever bought cheap makeup from any retail drugstore, you've most likely bought an E.l.f. product before. With brushes, shadows, and highlighters ranging from only $1 to $6, it's the perfect and cheapest brand to get started with. They've recently added a skin care line and eyeshadow palettes that range up to $20. Quality products with unbeatable prices!
2. Nyx
Another popular brand at the drugstore! It's a bit more expensive than E.l.f. with products ranging up to about $25, but still an essential in every makeup starter kit. Fan favorites from Nyx include the pressed translucent powder, the matte setting spray, and the photo-loving primer to make sure your face looks flawless all day long!
3. Maybelline New York
Maybelline is a personal favorite since it's one of the few drugstore brands that carry a wide range of foundations suitable for the lightest and even darkest of complexions. Maybelline's Fit Me foundation, powder, and concealer are wonderful dupes for higher end makeup, giving you an expensive look without an expensive price!
4. Wet n' Wild
Wet n Wild has truly set a high standard in the drugstore makeup world. Just like E.l.f., they have makeup brushes, eyeshadows, highlighters, and setting sprays for under $10. Their highlighters, which have recently become widely popular, are usually preferred over high-end highlighters, giving you a healthy glow for only $2.99. A makeup lover's dream!
5. Colourpop
Colourpop has also become widely popular in the last two years, with liquid lipstick formulas that feel comfortable on the lips without feeling drying. Each color in their lipstick lines has corresponding lip liners so you can get your perfect lip. They also have eyeshadows, highlighters, and brow products for under $8. Unfortunately, Colourpop is solely online and ships from California, but the wait is definitely worth it!
You don't have to spend hundreds of dollars to create your perfect glam look. With these five brands, plus others I didn't mention, you can look like a million bucks for only twenty.
